Design & Product Management
3D design & visualisation 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM13DKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students are given an introduction to 3D modelling (volume mod-elling). The content includes finding your way around virtual space, creating simple to semi-complex components and creating simple assemblies using links. In addition, the basics of drawing creation and dimensioning, the import of templates and drawings, the assignment of materials to solids and surfaces and the basics of rendering techniques (camera, stage, light, shadow) are taught. (Basics Dassault Systems Solidworks or similar)
Learning Outcomes:
Alumni find their way around the virtual space and can create simple to semi-complex components and assemblies. They learn the basics of drawing creation and dimensioning, importing templates and sketches. They also understand basic rendering techniques (material assignment to bodies and surfaces, camera, stage, light, shadow).
Superior module:
Design Tools 1
Module description:
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Anthropology & Design
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1ANDVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
This course covers the following topics: natural/sexual selection, evolutionary theory, adaptation, human-centred design, evolutionary psychology, Darwinian marketing, Palaeolithic/Neolithic.
Learning Outcomes:
Alumni know important terms and approaches from cultural and biological anthropology. They understand the principles of evolutionary theory and the vari-ous selection processes. They understand the need to consider ethical, social and environmental problems when making economic decisions.
Superior module:
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Module description:
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Circular Design & Life Cycle Assessment
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1CDEIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | final |
Lecture content:
Circular Design includes content such as problem analysis, the basics of material cycles, the cradle to cradle principle, life cycle assessments and the design principles for recyclable products.
Learning Outcomes:
Alumni are familiar with the principles of the circular economy and circular design principles and apply these to a small project or in conjunction with one of the interdisciplinary projects.
Superior module:
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Module description:
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Circular value creation & business models
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1CWGIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Students learn about various methods, principles and tools from the areas of product and innovation management and business model development, such as the business model and value proposition canvas. In addition, business models of the circular economy are examined in more detail.
Learning Outcomes:
Alumni are able to apply the basic methods of product and innovation management as well as (circular) business model development to their own projects.
Superior module:
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Module description:
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Company foundation & financing
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1UGFIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
From the initial idea to concrete implementation planning: recognising trends; getting to know different business models; getting to know the organisational areas of a company and the market participants; developing your own business model; getting to know different financing and funding options and developing a project plan and schedule.
Learning Outcomes:
Through the course, alumni develop entrepreneurial thinking and can develop business models, start-up and financing plans from the perspective of a manager or company founder.
Superior module:
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Module description:
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Consumer Research 1 (qualitative)
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1CREUE |
| Type | UB |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
The course focuses on researching and understanding the needs and wishes of customers and users with the help of qualitative market research methods.
Learning Outcomes:
Alumni can apply various methods of qualitative market research such as observation and individual and focus group interviews, analyse the collected data professionally, e.g. with the help of content analysis, and present and reflect on it.
Superior module:
Design Constructions 1
Module description:
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Design dialogues 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1DEDEX |
| Type | EX |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
In this course, companies are visited in the form of excursions or presented to students in guest lectures. The selection of companies is coordinated with the current projects in the degree programme. The aim of the course is to familiarise students with companies from a wide range of industries and to discuss their success factors with decision-makers from management, development, produc-tion, marketing and sales.
Learning Outcomes:
As part of this course, alumni learn to critically discuss their acquired knowledge and skills in the field of design and product management with the lecturers. Graduates understand different processes and procedures in companies and have developed an awareness of social and geopolitical issues.
Superior module:
Design Constructions 1
Module description:
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Multi-Role-Project (Design / Marketing / Tec)
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1MRPPT |
| Type | PT |
| Kind | Project |
| Language of instruction | English |
| SWS | 4 |
| ECTS Credits | 7 |
| Examination character | immanent |
Lecture content:
Interdisciplinary collaboration through multirole play, output-orientated work with limited project duration on partly real projects. Comprehensive design pro-ject processing of 1. product design, 2. technology, 3. product manage-ment/leadership
Learning Outcomes:
Alumni are familiar with the perspectives of the different disciplines involved in the product development process (1. product design, 2. technology, 3. product management/team lead) and are able to empathise with colleagues. These social-communicative competences are built up through personal experience as well as support and reflection. They are able to design conceptually and methodically, taking into account complex functional contexts and the integration of technical, cultural and aesthetic aspects. Alumni understand the company's internal pro-cesses and values.
Superior module:
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Module description:
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Professionalisation portfolio 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1PRPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Reflective work on your own portfolio, self-marketing.
Learning Outcomes:
The alumni refine their self-marketing into a professional portfolio.
Superior module:
Professionalisation portfolio 1st term
Module description:
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Professionalisation portfolio 2
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1PPPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Reflective work on your own portfolio, self-marketing.
Learning Outcomes:
The alumni refine their self-marketing into a professional portfolio.
Superior module:
Professionalisation portfolio 1st term
Module description:
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Strategic Management 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1STMVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | final |
Lecture content:
Students learn the basic functions of analysing, planning, implementing and monitoring content-related objectives for the long-term management of companies.
Learning Outcomes:
Alumni know the basic methods of strategic management such as industry structure analysis, PESTEL/STEP/SWOT analysis, product-market matrix, posi-tioning, competitor analysis, Blue Ocean etc. and can apply these to their own projects.
Superior module:
.
Module description:
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Symposium Ethics & Sustainability
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1SYEVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
The symposium will be held on the topics of ethics and sustainability, social innovation, post-growth economics, philosophy and development cooperation.
Learning Outcomes:
Alumni understand the need to consider ethical, social and environmental issues when making economic decisions.
Superior module:
.
Module description:
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Technical Product Design 1 (Material)
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1TPDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Concepts for material and process selection in product development, assessment of risks and effects of material and process selection for companies, background for considerations of bionics in material development and effects on product development. Relationships between form, material, process and func-tion. Relationship between the perspectives of suppliers, the company and the customer from a design and economic point of view.
Learning Outcomes:
Alumni are familiar with material characterisation and material selection based on the concept of Michael Ashby, University of Cambridge. They are able to pose and deal with the issues discussed in terms of material, product and process-relevant variables on the one hand and questions of ethical and sustainable product development on the other. Alumni will be able to apply the theoretical principles in new application situations as well as basic evaluation, argumenta-tion, reflection and analysis skills.
Superior module:
Design Constructions 1
Module description:
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Typo and Layout 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | DPMM1LAYIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
DTP basics, typography, colour theory
Learning Outcomes:
Alumni will be able to develop visual communication strategically and implement it to suit the target group (setting fonts and images, colour theory (RGB and CMYK mode), page formats (print media vs. digital)); they will take into account design and harmony laws, typical page components, type area, circulation, pagination, waste and page assembly as well as technical production aspects and the transfer to the pre-press stage.
Superior module:
Design Tools 1
Module description:
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3D design & visualisation 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM23DKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Specialisation in Dassault Systems Solidworks or similar. Advanced 3D modelling (volume modelling and surface modelling); creation of complex structures and assemblies; basics of surface modelling; advanced rendering techniques and implementation in photographs (image retouching); file ex-change between different software.
Learning Outcomes:
Alumni can create and edit simple free-form surfaces. They understand the differ-ence between surface-based and volume-based 3D models and can use them for specific purposes. They will be able to create simple 3D animations.
Superior module:
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Module description:
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Accompanying project management (self-management)
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2BPMRC |
| Type | RC |
| Kind | Project |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
"Immunity to Change Map" according to Lisa Lahey and Robert Kegan to overcome self-sabotage. PSI model of self-control (self-regulation, self-control) according to Julius Kuhl. WOOP method according to Gabriele Oettingen to realise projects.
Learning Outcomes:
- After completing the course, alumni can name their previously uncon-scious patterns of procrastination behaviour ("I want to ... but it doesn't happen") and take concrete steps to change their behaviour in the de-sired direction (e.g. starting work on time instead of leaving it to the last minute). - The alumni have tried out a repertoire of self-motivation methods. - The alumni have tried out methods for self-calming in order to be able to work even under challenging conditions. - Alumni know the importance of following phases of tension with phases of relaxation and have tried out individual approaches to this. Note: The course content relates to IDG 1 - Being - Relationship to Self (Inner Devel-opment Goals, an extension of the SDGs to make the "S" in ESG more tangible).
Superior module:
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Module description:
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Basics of Interaction Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2GIDVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
The basics of interaction design include the definition of interactive systems, interaction paradigms, input and output options (including gestures, speech), acous-tic/optical/haptic feedback, aspects of perception during interaction and infor-mation processing/memory. These are taught during the course. Defining interactive systems, interaction paradigms, input and output options (including gestures, language), acoustic/optical/haptic feedback, aspects of perception in interac-tion, information processing/memory.
Learning Outcomes:
Alumni know important terms and approaches from interaction design that are relevant for the design of products. 1)Alumni will be able to define and describe the terms and concepts (e.g., interactive systems, inputs, outputs) from Interaction Design that are relevant to designing interac-tive products. 2) Alumni will be able to describe interfaces and products in terms of the components, inputs, and outputs of the interactive system. 3) Alumni will be able to explain the elements of information processing/memory. 4) Alumni will be able to relate inputs and outputs to elements of information processing.
Superior module:
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Module description:
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Basics of design testing
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2GDTVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
The basics taught in the course include the distinction between usability and user experience, the humancentred design process (EN ISO 9241-210), the context of use (task, environment, user) and the methods for recording user characteristics (affinity for technology, handedness, personality factors, etc.). Differentiating between usability and user experience, human-driven design process (EN ISO 9241-210), usage context (task, environment, user), methods of recording us-er characteristics (technical affinity, handedness, personality factors etc.).
Learning Outcomes:
Alumni are familiar with the similarities, connections and differences between the concepts of usability and user experience. They are able to describe various meth-ods and procedures from these areas, assess their relevance for the respective question and use them in the context of empirical work such as the Master's thesis. 1)Alumni will be able to define and differentiate between usability, utility, usefulness, and user experience. 2) Alumni will be able to define the human-driven design process (EN ISO 9241-210). 3) Alumni will be able to describe the context of use of products. 4) Alumni will be able to recognise and differentiate between different methods of de-sign testing. 5) Alumni will be able to name sources of data artifacts.
Superior module:
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Module description:
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Consumer Research 2 (quantitative)
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2CRLUE |
| Type | UB |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
In preparation, students learn the basics of quantitative market research themselves (self-study), develop a research design within the lecture, on the basis of which an online survey is created. The collected data is analysed, presented and documented with the help of a management summary.
Learning Outcomes:
Alumni can create a research and survey design, conduct a quantitative survey online, analyse the collected data using statistical methods (e.g. frequencies, cor-relation, comparison of mean values, etc.) and present and reflect on the results.
Superior module:
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Module description:
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Design Management
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2DMMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The Design Management course covers the topics of design theory, design strategy, design planning, design thinking, design leadership, design-orientated cor-porate structure and interdisciplinary cooperation.
Learning Outcomes:
Alumni understand design as a decisive differentiating factor in the business context. They are familiar with topics such as design theory, design strategy, de-sign planning, design thinking, design leadership, design-orientated corporate culture and interdisciplinary collaboration. Furthermore, they have trained fundamental skills for design management such as analytical thinking and communica-tive mediation.
Superior module:
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Module description:
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Design dialogues 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2DDLEX |
| Type | EX |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
In this course, companies are visited in the form of excursions or presented to students in guest lectures. The selection of companies is coordinated with the current projects in the degree programme. The aim of the course is to familiarise students with companies from a wide range of industries and to ask decision-makers from management, development, production, marketing and sales about and discuss their success factors.
Learning Outcomes:
Graduates understand different processes and procedures in companies and have developed an awareness of social and geopolitical issues.
Superior module:
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Module description:
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Experiment & trial
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2EXVIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
In addition to tried and tested market research methods, the design process is increasingly being enriched by (qualitative) research methods from the social sci-ences, e.g. psychology, sociology, anthropology, etc. The focus is on human-centred design. The focus is on 'human-centred design'. It is important for students to learn about this expansion of the research spectrum and to try it out in group and individual projects. What is important here is not the final product, but the sequence of successful and particularly unsuccessful process and experimental steps, which are critically reflected upon in order to break away from en-trenched ways of thinking and gain new insights.
Learning Outcomes:
Alumni can apply and critically reflect on methods of social science research, e.g. observation, participant observation, in-depth interviews, customer shadow-ing, customer diaries, cultural probes, etc. for their own projects.
Superior module:
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Module description:
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Global Competetiveness
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2GLOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
This course seeks to provide students with the skills, knowledge, and sensitivity required to become proactive problem-solvers of organizations no matter the context (Ethno Capability). Competitive Intelligence is the practice of gathering and analyzing information about competitors in order to gain an advantage in the marketplace. The primary purpose of this course is to attempt to provide students with an ethno capability that will gain them a competitive advantage upon graduation.
Learning Outcomes:
1. Recognize conflict; propose a solution that successfully resolves conflict (Leadership and Business Knowledge) 2. Alumni will illustrate how to leverage diversity successfully to meet team goals (Leadership). 3. Alumni will successfully divide the team leadership to place the right people in the right position (Leadership and team building). 4. Presence of vision; mission; core values; consideration; transformational (leadership) 5. Demonstrate problem solving skills that are adaptable to diverse cultural settings and be able to make critical decisions in a global marketplace. (Cultural Awareness; Critical Thinking and Decision Making) 6. Demonstrate the skills to gain a competitive advantage in the global marketplace. and to design a strategic marketing plan through the use of computer simulation. (Business Knowledge)
Superior module:
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Module description:
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Integrated Project 1 (Brand / Design / Communication)
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2ITPPT |
| Type | PT |
| Kind | Project |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 6 |
| Examination character | immanent |
Lecture content:
Comprehensive project in design & product management with focus on branding, brand management, (online) marketing.
Learning Outcomes:
Alumni can create or relaunch an appropriate corporate brand for a product. They know the tools for successfully establishing and disseminating brand values and visions. They can understand the current marketing tools and apply them in a targeted manner to reach their respective target group and channel the advertising for their product.
Superior module:
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Module description:
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Master Thesis Seminar 1
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2MTSIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Students learn methods and procedures for finding ideas and developing hypotheses in scientific work. Finally, there is a presentation and discussion of the re-sults obtained.
Learning Outcomes:
Alumni are able to position their ideas for the Master's thesis in terms of content and relevance, present these developments and write a final exposé based on the guidelines for scientifically correct work.
Superior module:
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Module description:
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Professionalisation portfolio 3
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2PRPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Reflective work on your own portfolio, self-marketing.
Learning Outcomes:
The alumni refine their self-marketing into a professional portfolio.
Superior module:
Professionalisation portfolio 2nd term
Module description:
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Professionalisation portfolio 4
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2PPPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Reflective work on your own portfolio, self-marketing.
Learning Outcomes:
The alumni refine their self-marketing into a professional portfolio.
Superior module:
Professionalisation portfolio 2nd term
Module description:
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Strategic Brand Management
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2BEXIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The course provides a comprehensive insight into the theory and practice of strategic brand management. The importance of brands both as assets for companies and as carriers of meaning in the lives of consumers is explained. Building on this, students learn how a brand can be consistently developed and managed based on its differentiating positioning across a wide range of contact points (e.g. in communication, sales, etc.).
Learning Outcomes:
Alumni can analyse brands in terms of their consistency. They know the most important principles and instruments of branding and strategic brand management. They understand the most important challenges in the practice of brand management.
Superior module:
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Module description:
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Strategic Management 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2STMVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Students learn about current developments in strategic management at corporate, business and divisional level, with a focus on design-driven organisations.
Learning Outcomes:
Alumni will be able to apply the content taught in the lecture, such as strategy evaluation, development of vision, mission and mission statement as well as analysis of the internal company structure and the external environment.
Superior module:
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Module description:
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Technical product design 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | DPMM2TPDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Concepts for material and process selection in product development, assessment of risks and effects of material and process selection for companies, background for considerations of bionics in material development and effects on product development. Relationships between form, material, process and function. Relationship between the perspectives of suppliers, the company and the customer from a design and economic point of view.
Learning Outcomes:
Alumni are familiar with material characterisation and material selection based on the concept of Michael Ashby, University of Cambridge. They are able to pose and deal with the issues discussed in terms of material, product and processrelevant variables on the one hand and questions of ethical and sustainable product devel-opment on the other. Alumni have advanced skills in the application of theoretical principles in new application situations as well as basic evaluation, argumentation, reflection and analysis skills with regard to ethical and sustainable contexts.
Superior module:
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Module description:
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Applied leadership skills
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3AFKRC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
In this course, students are introduced to applied leadership skills. The content includes leadership, career and personal development, authority/leadership style/values, organisational and leadership psychology and leadership tools.
Learning Outcomes:
After successful completion of the course, alumni will be able to name and define the theories and background of applied leadership, apply methods and principles of applied leadership to their own projects (product/service designs) and their management and marketing, work on a given topic themselves, scrutinise it and present it in a reflective manner.
Superior module:
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Module description:
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Consumer Behavior
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3COBIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Students learn the (psychological) basics of consumer behaviour, from the emergence of the desire to buy, the choice of the source of supply and selection of the consumer object to the purchase decision and the handling of the purchased goods (cf. recycling). The topic is dealt with from the particular point of view of 'sustainability' (keyword: environmental psychology).
Learning Outcomes:
Alumni can apply the basic principles relevant to (sustainable) consumer behaviour, e.g. perception, distortion, attribution, dissonance, personal and social norms, values and expectations of benefit, in their own projects.
Superior module:
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Module description:
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Design Research (Ethnography)
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3DERVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
Specialisation in anthropology, design research and the in-depth methods of needs research.
Learning Outcomes:
Alumni are familiar with approaches from cultural and biological anthropology. They understand the principles of evolutionary theory and the various selection processes. Alumni understand the need to consider ethical, social and environmental problems when making economic decisions and can apply the meth-odology in empirical work such as the Master's thesis.
Superior module:
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Module description:
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Design leadership
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3DLEVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
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Learning Outcomes:
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Superior module:
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Module description:
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Design, copyright and trade mark law
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3UDRVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
The contents of design, copyright and trademark law include contracts, trademark law, patent/utility model/design protection, rights of use as well as licensing, copy-right protection, product liability, guarantees, warranties, etc.
Learning Outcomes:
After successful completion of the course, alumni will be able to name and define the theory and background of design, copyright and trademark law, apply methods and principles of copyright and design law to their own projects (product/service designs) as well as their management and marketing.
Superior module:
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Module description:
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Engineering Design
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3ENDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Concepts for analysing the functionality of product models. Checking the movements and kinematics of products on the basis of 3D product models using computer simulation. Analysing the mechanical properties of products on the basis of 3D product models using FEM computer simulation. Analysing the thermal properties of products on the basis of 3D product models using FEM computer simulation. Parameterised analysis and optimisation of product features using 3D computer models.
Learning Outcomes:
Alumni are able to analyse the functionality of a 3D modelled product in a common 3D CAD software environment using simulation. They are able to simulate the materiality as well as different usage behaviour and mechanical and thermal conditions of product use.
Superior module:
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Module description:
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Experience and Service Design
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3SEDVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
The focus is on the development of innovative services or 'product-service-systems' that are characterised by intuitive and user-friendly handling and a high degree of positive user experience.
Learning Outcomes:
Building on the basics of service management, alumni can apply experience and service design methods such as the customer journey map, service experience journey, service design thinking, service blueprinting, experience prototyping, co-creation, etc. in their own projects.
Superior module:
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Module description:
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Integrated Project 2 (Design & Product Management)
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3IEPPT |
| Type | PT |
| Kind | Project |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 10 |
| Examination character | immanent |
Lecture content:
Using a medium to highly complex task, students are given the opportunity to independently master the entirety of the requirements that are effective in the context of product development and realisation as well as their multi-layered interrelationships. All relevant research measures, in-depth analyses of CD, the aspects of target group, form and function are a natural part of the scope of work. In addition, tasks from project management, from independent project planning to the clear preparation and transfer of information, from employee management to the organisation of job handovers and reporting, are the main focus of this module as part of the implementation of the design.
Learning Outcomes:
In addition to the obvious process aspects relevant to product and service design issues, alumni also understand how to combine all the organisational steps necessary for successful project management, including team-building measures, into a comprehensive design process.
Superior module:
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Module description:
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Interaction Design specialisation
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3VIDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
In the in-depth study of interaction design, errors (human errors, error management), dialogue design, menu navigation, navigation, serious games/gamification and the exemplary application of associated methods (e.g. paper prototyping, performance-related factors) are discussed.
Learning Outcomes:
Alumni have in-depth knowledge in the field of interaction design. The focus is on various possibilities of interaction design. They are also able to record and evaluate the user's behaviour during interaction with products.
Superior module:
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Module description:
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Intercultural Communication
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3ICCUE |
| Type | UB |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
In this course, students learn about foreign business and design cultures. The content includes practising international negotiation, solving cultural decoding; discovering global cultural sensitivity; illustrating the working methods of other disciplines; reflecting on their own identity and their own imprint on society; gender, religion, family, behaviour. Students reflect on their own and global material everyday culture, they design and present cultural insights for target groups and opera-tionalise results from analyses of other cultures.
Learning Outcomes:
Alumni are able to develop new product concepts, taking into account complex functional relationships and the integration of technical, cultural and aesthetic aspects. They reflect critically on their own actions and question established ways of thinking. Social-communicative skills are developed through personal experience, guidance and reflection.
Superior module:
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Module description:
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Master Thesis Seminar 2
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3MTSIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The students learn how to concretise the questions, refine the hypotheses and prepare the empirical studies. Finally, they present and discuss their results in a plenary session. Students in the first semester are shown right at the beginning what to expect at the end of their degree programme.
Learning Outcomes:
Alumni can assess existing DPM Master's theses using the official assessment forms and present them to the Master's alumni in the first semester. As a result, they are familiar with the process and can gain important insights from existing theses with regard to structure, argumentation, scientific positioning and the application of empirical methods for their own Master's thesis.
Superior module:
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Module description:
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Specialisation in design testing
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3VDTIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
This in-depth course teaches the emotions and reactions of the user during interaction (e.g. joy, anger, stress, excitement, fatigue) as well as their detectability (physiological measurements, etc.). Students are taught the exemplary application of associated methods (e.g. UX-specific questionnaires, eye tracking). Emotions and reactions of the users during interaction (e.g. pleasure, anger, stress, ex-citement, tiredness) as well as their recordability (physiological measurements etc.), sample applications of the associated methods of design testing (e.g. UX-specific ques-tionnaires, eye tracking)
Learning Outcomes:
Alumni are able to plan and conduct user experience studies and analyse them according to scientific criteria. They are able to solve project-specific challenges, such as the consideration of target groups that are difficult to access (senior citi-zens, sick people, children) or the requirements of practice partners, by choosing suitable and well-founded methods. 1)Alumni will be able to describe the levels of emotions that arise when interacting with a product. 2) Alumni will be able to recognize and implement measurement techniques of emotions and user reactions. 3) Alumni will be able to design and conduct user ex-perience testing of a product.
Superior module:
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Module description:
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Professionalisation portfolio 5
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3PRPIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Reflective work on your own portfolio, self-marketing.
Learning Outcomes:
The alumni have refined their self-marketing into a professional portfolio.
Superior module:
Professionalisation portfolio 3rd term
Module description:
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Professionalisation portfolio 6
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | DPMM3PPPIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Reflective work on your own portfolio, self-marketing.
Learning Outcomes:
The alumni have refined their self-marketing into a professional portfolio.
Superior module:
Professionalisation portfolio 3rd term
Module description:
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Defensio (Master's final examination)
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | DPMM4DEFDP |
| Type | DP |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
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Learning Outcomes:
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Superior module:
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Module description:
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Excursion Design Culture
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | DPMM4EDCEX |
| Type | EX |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Specialised excursion with the aim of getting to know and reflecting on the everyday and corporate culture of a region. Preparation for the aim of the excursion takes the form of an introductory presentation and short presentations at the stops (event, company, places of particular cultural significance). The reflection of the students takes place in a poster presentation after their return, whereby an in-depth analysis of the sociocultural and an overview analysis of the other creative/economic/technical aspects of a travel station are required.
Learning Outcomes:
Alumni will be able to assess the influences of different social structures on culture and business, knowledge transfer and communication channels more accurately and then transfer this knowledge sensitively to increasingly globalised cooperation contexts that are currently gaining in relevance.
Superior module:
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Module description:
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Master Thesis
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | DPMM4MTHIT |
| Type | IT |
| Kind | Diploma/master thesis |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 24 |
| Examination character | final |
Lecture content:
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Learning Outcomes:
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Superior module:
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Module description:
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Master Thesis Seminar 3
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | DPMM4MTSSE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, scientific work is deepened. Current developments are taken into account and assistance is provided for the IT-supported realisation of the Master's thesis. In addition, students are supported with formal questions.
Learning Outcomes:
Alumni fulfil the respective technical requirements of the task in the field of design and product management. They can develop and present projects in-dependently and proceed and document them in a scientifically structured manner. The approach can be scientifically justified and argued.
Superior module:
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Module description:
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| Legend | |
| Semester | Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June) |
| SWS | weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course |
| ECTS Credits | Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student |
| Type | BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture |