Erasmus and Incoming Students

Course Title: Interdisciplinary Group Project
Course Code: DPMM1MRPPT
Number of Credits: 7 ECTS
Observation: Admission depends on portfolio and availability of places. Only open for Master students. Team building course compulsory (see course DPMM1PRMRC "Accompanying Project management 1 (Basic Skills & Teambuilding) or else,  course offered by the International Office: Working in Multicultural Teams)
Exam Modalities: Project
Course Contents: Carrying out several short projects in various roles within the groups 1. Product design, art direction: graphics, advertising; 2. Product management: marketing, strategy; 3. Operations: costs, scheduling, quality; 4. Technology/production.

Course Title: Accompanying Project Management 1 (Basic Skills & Teambuilding)
Course Code: DPMM1PRMRC
Number of Credits: 1ECTS
Course Contents: Accompanying management training of the team leaders with a focus on constructing a team with meaningful and effective interventions in the various phases; creating suitable framework conditions for effective teamwork acquiring the most important leadership tools. Differentiating between functions and roles within the team. Group dynamic processes.

Course Title: 3D Construction & Visualisation 1, Solid works
Course Code: DPMM13DKUIL
Number of Credits: 3 ECTS
Observation: Restricted number of places available for Incoming studentes (total number of places in the LAB: 20)
Exam Modalities: Final exam
Course Contents: Introducing 3D modelling (volume modelling); orientation in the virtual arena; creating simple to semi-complex construction parts; creating simple assemblies using links; basics of drawing and dimensioning; importing templates and drawings; assigning materials to bodies and surfaces; basic rendering techniques (camera, stage, light, shadow).

Course Title: Freehand Drawing
Course Code: DPMM1ADAIL
Number of Credits: 1 ECTS
Observation: Restricted number of places available for Incoming students (5 places), also open for undergraduate students.
Course Contents: Basics design sketching, analogue and digital.

Course Title: Social Design
Course Code: DPMM3
Number of Credits: 1 ECTS
Course Contents: Design should foremost serve to solve existing problems rather than creating new ones. Through the ability of moving from a given is situation to a could or would situation, design is an important key to helping people directly. In short, this class will explore how to design for the real world. We will look at important fields such as design for social innovation, humanitarian design and design for prosocial behaviour.  For the completion of the course, students are required to write a short scientific essay on a social subject of their choice.

Course Title: Design Leadership
Course Code: DPMM3DLEUE
Number of Credits: 2 ECTS
Course Contents: With the ever-growing necessity of organizations and industries to become more global in scope, managers are increasingly being challenged to develop strategies applicable across countries and cultures. This course seeks to provide students with the skills, knowledge, and sensitivity required to become proactive problem-solvers of organizations no matter the context (Ethno Capability). Competitive Intelligence is the practice of gathering and analysing information about competitors in order to gain an advantage in the marketplace. The primary purpose of this course is to attempt to provide students with an ethno capability that will gain them a competitive advantage upon graduation.

Course Title:  Neuro-Marketing & Neuro-Sales
Course Code: DPMMNMSIL
Number of Credits: 1 ECTS
Course Contents: In groups and individually students work out their own strategy for life. „The Brand I - Striving for Business Performance & Personal Fulfillment“

Course Title: Intercultural Communication
Course Code: DPMM3ICCUE
Number of Credits: 1 ECTS
Course Contents: This course aims to help you develop the negotiating skills needed to meet the challenges facing today’s executives. The course integrates the experiential and intellectual components of negotiation. First, it will help to develop the sophistication to analyze bargaining and conflict relationships and to learn (through class discussion and self-assessment) about your own individual bargaining style.
Second, this course uses various techniques to help to understand the basic elements of negotiation; when to reach a deal and when to walk away; how to negotiate in teams; how to negotiate with multiple opponents; and how to handle international negotiations.

Course Title: Symposium: Ethics and Sustainability (Different lecturers)
Course Code: DPMM1ENAVO
Number of Credits: 1 ECTS
Course Contents: The need for professional-ethical orientation has never been as great as it has become in the past decade. At this stage, we are being confronted with the topic of ethics from all directions: bioethics, medical ethics, animal ethics, ethics and politics, ethics and economy, ethics as a school subject instead of religion …from personalized ethics to environmental ethics, from day-to-day to systems ethics …. our very existence seems to be sailing in a sea of ethical and morally charged issues – particularly because the two terms – ethics and sustainability – are being used more and more ambiguously and prolifically. This symposium will therefore attempt to shed some light on the question of terminology and to sensitize participants to the questions behind professional ethics and sustainability. Through this symposium, participants will gain an initial general overview of the issues which will then be followed by a deeper insight into the material via follow-up workshops held under the guidance of associated supervisors.

Course Title: Brand Development 
Course Code: DPMBINC
Number of Credits: 4 ECTS
Course Contents: In this course you will get a good understanding about brand strategy and management: the value of brands, how we set up brands strategically from scratch and how we then create a coherent and distinct, attractive experience of the brand across multiple touchpoints. You will learn to analyze existing brands, experience outstanding brand touchpoints in real life, learn from them and create a new brand in small interdisciplinary teams. We will work at the intersection of brand management, marketing and customer experience design and bring together strategic thinking and design.

Course Title: Graphic Design
Course Code: DPMBGDPIL
Number of Credits: 7,5 ECTS
Course Contents: Graphic Design Project is a hands on class teaching visual communication skills through a variety of , group activities exercises and lectures. It focuses on a project in the field of Corporate Design and integrates the competencies of a wide range of student skill sets. The unit will explore the basic principles of visual communication, theoretically (in the lectures) and practically (through a group project consisting of several small individual activities, leading towards a single major outcome). During the lectures, students will learn a range of techniques for graphic design, along with being shown recent examples of well implemented design strategies, in order to learn about processes and methods of operation. This unit is suitable for both beginner and advanced capabilities.

Course Title: Photo Design & Image Composition
Course Code: DPMM1
Number of Credits: 1 ECTS
Course Contents: Specialisation: Architecture / Interior, Landscape / Nature, Product / Still Life, People / Action, Improve images; Practice session; Create your portfolio; Digital Workflow. Focus: Develop your own style

Course Title: Photography in context (run by the MultiMediaArt Department)
Course Code: DPMPIDPT
Number of Credits: 4 ECTS
Exam Modalities: Project
Course Contents: Image and Text - beyond illustration: In the context of graphic design, images and text are usually reserved for representation and illustration. A text provides written information, images provide visual information. At best, these elements may be graphically manipulated to serve their illustrative purposes, but what happens when the context of an image is changed through the use of text? We will be exploring the many possibilities of combining image and text. The first half of the semester will be brain-storming, collecting and talking about the aesthetics of text, language, symbolism and their relationship specifically to photography. The second half of the semester will be dedicated to personal projects, fom their conception to completion by the end of the semester.

Course Title: Anthropology and Design
Course Code: DPMM1ANDVO
Number of Credits: 1 ECTS
Course Contents: Similarities of Design and Anthropology: Design in Nature, Natural Selection vs. Productselection, Natural Selection vs. Sexual Selection; Responsibilities of Designers: Sustainability, Durability; Society Problems and Design Solutions: Distribution, Education, Health

Course Title: English 1
Course Code: DPMB1ENGUE
Number of Credits: 2 ECTS
Language Level: B1/B2 (CEFR)
Course Contents: Introducing yourself and others in formal business situations – clarity, accuracy and verbal self-confidence. Frequently used design terminology, writing a CV. Formulating product descriptions – practice in the use of adjectives and adverbs. Comparing and contrasting room layout. Reading and listening comprehensions about contemporary British culture – describing modern buildings and innovative design.

Course Title: Cambridge Advanced English 1
Course Code: DPMB3AELUE
Number of Credits: 2 ECTS
Language Level: C1 (CEFR)
Course Contents: Exercises to help students develop high-level skills in speaking, listening, reading and writing, as well as training students’ word power. Therefore there are regular detailed vocabulary exercises relating to specific themes, including idioms and phrases, all of which are practised in conversation. Grammar is also a focal point, whereby students are expected to have Cambridge First Certificate level knowledge of grammar before enrolling on this course.  Grammar training is in the form of refresher exercises covering aspects such as tenses, prepositions, the passive voice, indirect speech etc. Students will be required to practice writing skills and revise and consolidate their knowledge of register and style by writing letters, reports, articles and summaries.

Course Title: Second Foreign Language 1: Italian, Spanish, Swedish, Russian
Course Codes:
Italian: HTBB1ITAUE, DPMB1ITAUE
Russian: HTBB1RUSUE
Swedish: DPMB1SWEUE
Spanish: HTBB1SPAUE, DPMB1SPAUE
Number of Credits: 2 ECTS
Language Level: A1 (CEFR)
Course Contents: The use of everyday expressions and simple sentences, both spoken and written, in order to be able to describe people, places and countries, to be able to give a detailed account of themselves and their own environment, as well as the ability to express their objectives and interests.

Course Title: Second Foreign Language 3: Italian, Spanish, Swedish, Russian
Course Codes:
Italian: DPMB3ITAUE
Russian: HTBB3RUSUE
Swedish: DPMB3SWEUE
Spanish: DPMB3SPAUE, HTBB3SPAUE
Number of Credits: 2 ECTS
Language Level: A2 (CEFR)
Course Contents: Developing communication skills; different topics such as: describing a usual day; describing places/destinations; talking about preferences, clothes, travel, means of transport, climate etc.

Course Title: Second Foreign Language 5: Italian, Swedish, Spanish
Course Codes:
Italian: DPMB5ITAUE
Russian: DPMB5RUSUE
Swedish: HTBB5SWEUE
Spanish: DPMB5RUSUE, HTBB5SPAUE
Number of Credits: 2 ECTS
Language Level: A2 (CEFR)
Course Contents: Advanced conversation skills. Particular attention is paid to developing language improvisation techniques. The application of past tense is further expanded.

Course Title: Integrated Project 1 (Brand - Design - Communication)
Course Code: DPMM2ITPPT
Number of Credits: 6 ECTS
Course Contents: This course has three interconnected focuses.
1- Design and Background: As an entry into the project, various information modules provide wide-ranging input to the background of the project topic, sociology of the design, alternative research methods and research evaluation. The students work individually, and receive a broad overview of the concept options inherent to the general topic.
2- Design and Concept: Subsequently, the students can individually select one of the concepts to develop further and in-depth with a focus on further-reaching targets such as sustainability aspects in product development and marketing. Particular attention is hereby paid to coherent argumentation and reasoning for selected concept elements, because only a development idea which is clearly understandable for the entire design team guarantees an efficient and easily communicable basis for the following design steps. Optionally, the development concept is embedded into a service concept as part of a further step.
3- Design and Creation: In the final phase of work, the concrete concept is now transformed into a design draft, with attention still being paid to coherent argumentation chains and particularly to high levels of detail. The final design draft is presented in the form of a virtual and physical model.

Course Title: Basic Principles of Interaction Design
Course Code: DPMM2GIDVO
Number of Credits: 1 ECTS
Observation: Restricted number of places (ca. 5 places) available. You also have to take the course Prototyping with Arduino.
Course Contents: This course is about physical interfaces. The buttons you push, the lights and sounds they respond with, the gestures you make and the movements that they make. Drawing on wide and wild examples across automotive, consumer tech, wearables and healthcare, together we will explore what it means to design usable, appropriate and relevant interfaces that straddle the boundary of physical/digital interaction. Defining interactive systems, interaction paradigms, input and output options (including gestures, language...), acoustic/optical/haptic feedback, aspects of perception in interaction, information processing/memory.

Course Title: Prototyping with Arduino
Course Code: DPMM2PWAIL
Number of Credits: 1 ECTS
Course Contents: The "Prototyping with Arduino" course accompanies the master course "Basic Principles of Interaction Design". It is an introductory course to using Arduino in design. In this course you will learn how to use Arduino to create interactive prototypes incorporating elements such as light, gesture, touch, and sound. The course structure is a mix of lectures and workshops.

Course Title: Design Management
Course Code: DPMM2DMMIL
Number of Credits: 2 ECTS
Course Contents: Students have knowledge of (1) the meaning of quality, (2) factors influencing quality, (3) the assessment of quality, (4) quality control, (5) quality management as well as (6) quality tools and their practical application. The students have knowledge of design as a decisive differentiating factor in the business context. They are familiar with topics such as design theory, design strategy, design planning, design thinking, design leadership, design-oriented corporate culture and interdisciplinary cooperation. Moreover, the course trains fundamental skills such as analytical thinking and communicative exchanges which form the basis for design management. The students are able to work in distribution and sales as well as customer relationship management. Basics such as types of sales, sales channels and logistics are addressed in order to subsequently work on topics which build on this from the fields of after-sales and customer relationship management. The students are able to apply their acquired knowledge in study projects.

Course Title: Marketing / Global Competitiveness
Course Code: DPMM2GLOVO | DPMM2-Marketing/Global Competitiveness
Number of Credits: 2 ECTS
Course Contents: With the ever-growing necessity of organizations and industries to become more global in scope, managers are increasingly being challenged to develop strategies applicable across countries and cultures. This course seeks to provide students with the skills, knowledge, and sensitivity required to become proactive problem-solvers of organizations no matter the context (Ethno Capability). Competitive Intelligence is the practice of gathering and analyzing information about competitors in order to gain an advantage in the marketplace. The primary purpose of this course is to attempt to provide students with an ethno capability that will gain them a competitive advantage upon graduation.
This course is a web assisted course and obviously that presents some problems of its own. You are expected to do many things on your own. You should read all the material assigned and participate on the discussion board at least 2-3 hours per week. You will be graded based upon your level of participation and the value added of your comments. No credit will be given for just a one line “I agree” statement. You should discuss in detail why you agree or disagree with your peers or the instructor.  Attendance is mandatory and a requirement to pass the class.  This is a graduate level class and it will bring the same level of expectations for participation. An “A” will only be given for “exceptional performance.”  If you expect to get an A you must go above and beyond on a daily basis.

Course Title: Advanced Marketing and Sales Management
Course Code: DPMM2INCIL
Number of Credits: 3,5 ECTS
Course Contents: Core Competences, Empowerment, Sales & Marketing Team Drive, Advanced Sales, Marketing & Service-Mix, The Balance in the Unbalance as Sales & Marketing Manager

Course Title: Brand Development 
Course Code: DPMBINC
Number of Credits: 4 ECTS
Course Contents: In this course you will get a good understanding about brand strategy and management: the value of brands, how we set up brands strategically from scratch and how we then create a coherent and distinct, attractive experience of the brand across multiple touchpoints. You will learn to analyze existing brands, experience outstanding brand touchpoints in real life, learn from them and create a new brand in small interdisciplinary teams. We will work at the intersection of brand management, marketing and customer experience design and bring together strategic thinking and design.

Course Title: Graphic Design Project
Course Code: DPMBGDPIL
Number of Credits: 7,5 ECTS
Course Contents: This unit combines lectures and exercises that aim to teach graphical design to students with varying levels of expertise. The lectures and discussions are orientated towards students learning new processes and methods in order to build their graphical language, through individual and group exercises that explore a range of industry relevant and experimental strategies for building a contemporary visual identity. The self directed project component will allow students to achieve this in a way that is relevant to their practical interests.

Course Title: Photography in context (Mediacube)
Course Code: DPMPIDPT
Number of Credits: 4 ECTS
Course Contents: Image and Text - beyond illustration: In the context of graphic design, images and text are usually reserved for representation and illustration. A text provides written information, images provide visual information. At best, these elements may be graphically manipulated to serve their illustrative purposes, but what happens when the context of an image is changed through the use of text? We will be exploring the many possibilities of combining image and text. The first half of the semester will be brain-storming, collecting and talking about the aesthetics of text, language, symbolism and their relationship specifically to photography. The second half of the semester will be dedicated to personal projects, fom their conception to completion by the end of the semester.

Course Title: English 2
Course Code: DPMB2ENGUE
Number of Credits: 2 ECTS
Language Level: B1/B2 (CEFR)
Course Contents: Expanding students’ vocabulary in a variety of specialised areas, for example: introduction to financial English, the language used in formal technical texts. Students give presentations on topics of interest to them from their future professional field.

Course Title: Cambridge Advanced English 2
Course Code: DPMB4AELUE
Number of Credits: 2 ECTS
Language Level: C1 (CEFR)
Course Contents: Exercises to help students develop high-level skills in speaking, listening, reading and writing, as well as training students’ word power. Therefore there are regular detailed vocabulary exercises relating to specific themes, including idioms and phrases, all of which are practised in conversation. Grammar is also a focal point, whereby students are expected to have Cambridge First Certificate level knowledge of grammar before enrolling on this course. Grammar training is in the form of refresher exercises covering aspects such as tenses, prepositions, the passive voice, indirect speech etc. Students will be required to practice writing skills and revise and consolidate their knowledge of register and style by writing letters, reports, articles and summaries.

Course Title: Second Foreign Language 2: Italian, Spanish, Swedish, Russian
Italian:         HTBB2ITAUE
                       DPMB2ITAUE
Russian:     HTBB2RUSUE
Swedish:    DPMB2SWEUE
Spanish:     HTBB2SPAUE,
                       DPMB2SPAUE
Observation: Some of the foreign languages might not be offered in the upcoming term. Ask the International Academic Coordinator for more information (Ulrike Hofmann, ulrike.hofmann@fh-salzburg.ac.at)
Number of Credits: 2 ECTS
Level: A1 (CEFR)
Course Contents: The use of everyday expressions and simple sentences, both spoken and written, in order to be able to describe people, places and countries, to be able to give a detailed account of themselves and their own environment, as well as the ability to express their objectives and interests.

Course Title: Second Foreign Language 4: Italian, Spanish, Swedish, Russian   
Italian:          DPMB3ITAUE
Russian:      HTBB3RUSUE
Swedish:     DPMB3SWEUE
Spanish:      DPMB3SPAUE
                        HTBB3SPAUE
Observation: Some of the foreign languages might not be offered in the upcoming term. Ask the International Academic Coordinator for more information (Ulrike Hofmann, ulrike.hofmann@fh-salzburg.ac.at)
Number of Credits: 2 ECTS
Level: A2 (CEFR)
Course Contents: Write a Curriculum Vitae and an application letter. Reinforcing communicative competence in the following areas: Making a phone call, make an appointment, accept or reject suggestions, give your opinion, speak about your preferences