MultiMediaArt (Master)

Curriculum

MultiMediaArt

Course titleSWSECTSTYPE

Audience Engagement

Semester	1
Academic year	1
Course code	MMAM1ADEVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	final

Lecture content:

Audience Engagement in Audiovisual Media: From Traditional to Interactive. This course explores the concept of audience engagement in the context of audiovisual media. The course will analyze the various ways in which audiences engage with media, including attention, interest, and participation. It will examine the various strategies media creators can use to foster enga-gement across different media formats. Audience engagement versus attention, interest, and participation. Various techniques that media producers use to create engaging content, including narrative structure, character development, and visual design, are examined. Examples from traditional media are analyzed and the strategies used to create engagement are explored. Interactive media such as video games and immersive experiences offer unique opportunities for audience*engagement. The various ways in which interactive media engages audiences, including player interaction, immersive storytelling, and social gaming, are explored. In the digital media landscape, audiences are often engaged on multiple platforms.

Learning Outcomes:

Alumni will be able to: Understand the concept of audience engagement in the context of audiovisual media. Distinguish between audience engagement, attention, interest, and participation Analyze the strategies used by media producers to promote audience engagement in different media formats Apply this knowledge to their own media projects

Superior module:

Theory & Science 1

Module description:

Impulse

Semester	1
Academic year	1
Course code	MMAM1IMPIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	0.5
Examination character	immanent

Lecture content:

Series of lectures with different lectures from different disciplines and different speakers. The aim is to present different ways of thinking and approaches with various forms of expression in order to show the breadth of possible topics.

Learning Outcomes:

The alumni have an intensive knowledge of state-of-the-art multimedia projects and of current research in the creative industries, such as art-based research, playab-le media, audiovisual environment, film, communication and cross-media design, and interaction design are inspired to produce creative-artistic master project topics and to communicate the quality ideas of the study program regarding the master projects

Superior module:

Theory & Science 1

Module description:

Impulsworkshops

Semester	1
Academic year	1
Course code	MMAM1IMWIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1.5
Examination character	immanent

Lecture content:

Workshop series from different disciplines and different speakers. The aim is to present different ways of thinking and approaches with various forms of expression in order to show the breadth of possible topics.

Learning Outcomes:

The alumni possess intensive knowledge and skills in finding relevant topics for a master's project through stimulus, research, and analysis. formulate problem definitions and research questions with regard to a potential creative-artistic master's project. Focus on multimedia platforms in the ever-changing forms of communication or technologies. Write short concepts or exposés for the application fields.

Superior module:

Theory & Science 1

Module description:

Media Studies 1

Semester	1
Academic year	1
Course code	MMAM1MS1VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

The analysis of media phenomena along everyday media applications is the focus of this lecture. Semiotic, phenomenological and discursive methods will be introduced and findings of the analyses will be placed in larger theoretical contexts in order to elaborate fundamental characteristics of media cultures (or cultures constructed by media) of the 20th and 21st centuries. The awareness of media epochs and their upheavals, but also of differences and repetitions, as well as the critical handling of manipulation through media and the ethical questions, e.g. of artificial intelligence, will be worked on. Main focus: Theories of media and their analysis (discourse, content, framing, semiotics, reception) Power of the media (industries) and their impact on culture and society Global media and cultural imperialism

Learning Outcomes:

The alumni are able to use media studies methods to scientifically contextualize the media upheavals of the present and to critically reflect on their own aesthetic-creative processes. communicate theories in such a way that they can be applied to their respective master's theses to generate reflections on themes and hypotheses for master's projects.

Superior module:

Theory & Science 1

Module description:

MultiMedia Master project 1 - Presentation

Semester	1
Academic year	1
Course code	MMAM1MPPPT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Advanced knowledge and skills to present the rough concept of the chosen Master's project to potential clients or to potential team members and supervisors. Presentation of the relevance, the problem, the research questions on the work and theory as well as presentation of approaches to solutions. Enhanced competence to take on a responsible function and role in a project team. Introducing the team and outlining the resource planning.

Learning Outcomes:

The alumni * presented their project to team members and supervisors * in the process, relevance, problem definition and approaches to solutions were presented. * have taken on a responsible function and role in a team.

Superior module:

Elective 1 - Development

Module description:

Peer Presentation 1: Show & Tell

Semester	1
Academic year	1
Course code	MMAM1PP1IL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

In this lecture, students will take center stage to present and discuss the various cultural, media, and artistic influences that have shaped and inspired their creative work. In a series of 10-minute presentations, students will highlight their personal experiences and artistic backgrounds, highlighting the various aspects that contribute to their unique styles and perspectives. Each participant will share his/her own creative journey and provide insight into how various elements of culture, media, and art have influenced his/her work. By exploring a wide range of sources of inspiration, including literature, film, music, visual art, and traditional cultural practices, students will develop a deeper understanding of the interconnectedness of artistic disciplines and cultural influences.

Learning Outcomes:

Alumni will be able to - Reflect on their own artistic processes and identify important cultural, media, and artistic influences that have shaped their work. - Recognize the diversity of perspectives and influences among their fellow alumni that inspire them to explore new directions in their own creative practice. - Engage in thoughtful discussions and share ideas with their fellow alumni to create a collaborative learning environment. - Demonstrate a deeper understanding of different cultures, media, and art forms and their influence on creative work. - Apply acquired knowledge to create more diverse and nuanced work and incorporate a broader range of artistic and cultural influences into their future projects.

Superior module:

Personal & Social Competences 1

Module description:

Positions on Art & Media Culture

Semester	1
Academic year	1
Course code	MMAM1PAMIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

The lecture will examine contemporary art influences and positions, highlighting a variety of different aspects in the context of new media. Using audiovisual examples from visual, popular, and digital art, we will contextualize and discuss 20th and 21st century upheavals and influences, from the Surrealists to multimedia stagings. The impact of media and how artists use these platforms to create and share their work will be addressed, as well as the reception of current art productions in relation to students' master's projects.

Learning Outcomes:

Alumni will be able to: Develop a comprehensive understanding of artistic productions and their embeddedness in media cultures and classical art movements. Work with tools that enable them to critically analyze the ever-changing landscape of art and media culture and reflect on it for their own creative work.

Superior module:

Theory & Science 1

Module description:

Symposium: Ethics & Sustainability

Semester	1
Academic year	1
Course code	MMAM1SENIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Basic knowledge of professional discourses on ethics and sustainability in the context of health and social affairs, information technologies, wood and biogenic technologies, media and design as well as business and tourism with the competence to analyze, evaluate, argue and reflect on relevant contexts and to integrate them for one's own sustainable and responsible options for action.

Learning Outcomes:

Superior module:

Personal & Social Competences 1

Module description:

MultiMedia Master project 1 - Development - AUDIOVISUAL ENVIRONMENTS

Semester	1
Academic year	1
Course code	MMAM1MEAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	5
Examination character	immanent

Lecture content:

Differentiated skills in developing approaches to formulated problems and research questions. Specifying and contouring (creative/theoretical/scientific; state of the art or state-of-the-art). Establishment of master project rough concept. Team-finding and re-source planning.

Learning Outcomes:

The alumni * have concluded the principle design of their Masters projects. * have put together a team to implement the project. * have created the resource planning for the project.

Superior module:

Module description:

MultiMedia Master project 1 - Development - FILM

Semester	1
Academic year	1
Course code	MMAM1MEFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	5
Examination character	immanent

Lecture content:

Learning Outcomes:

The alumni * have concluded the principle design of their Masters projects. * have put together a team to implement the project. * have created the resource planning for the project.

Superior module:

Module description:

MultiMedia Master project 1 - Development - COMMUINCATION DESIGN

Semester	1
Academic year	1
Course code	MMAM1MEKIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	5
Examination character	immanent

Lecture content:

Learning Outcomes:

The alumni * have concluded the principle design of their Masters projects. * have put together a team to implement the project. * have created the resource planning for the project.

Superior module:

Module description:

-Elective 2 - In-depth Focus Producing

Creative Business: Budgeting

Semester	1
Academic year	1
Course code	MMAM1CBBIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

In this course, students will learn the key concepts and principles of budgeting and financial calculation for creative projects. They will be introduced to various methods and estimating techniques used in the industry to estimate time and cost for various media productions. Students will also learn how to identify and overcome common budgeting challenges, such as managing project scope, optimizing resource allocation, and ensuring financial sustainability. In addition, the importance of effective team acquisition, personnel management, and decision-making in the budgeting process will be particularly highlighted.

Learning Outcomes:

The alumni Are able to understand and apply key principles and methods of budgeting and financial calculation for creative projects. Develop collaboration skills and apply them in their meetings to enable creativity and innovation. Are able to calculate time and cost for various media productions using different estimation methods. Learn the skills necessary to prepare for meetings in the creative industries to ensure they are effective and save time Are able to identify and overcome common challenges in planning creative projects. Learn to make informed decisions about resource allocation and financial sustainability of creative projects.

Superior module:

-Elective 2 - In-depth Focus Producing

Module description:

Managing the Creative Process

Semester	1
Academic year	1
Course code	MMAM1MCPIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course covers the process of developing and refining creative concepts from the initial idea to the finished, polished product. Students will learn methods for developing ideas, such as brainstorming, 6 Sigma, crazy 8s, and mind-mapping, as well as techniques for concept development and iteration. The lecture will also address the importance of human-centered design principles in the creative process, with a focus on user research and feedback. Students will learn what challenges and potential obstacles can arise during the creative process and how to effectively manage them. Finally, the lecture will discuss success criteria for evaluating the quality of a creative concept and discuss strategies for further refining the concept.

Learning Outcomes:

The alumni Are able to apply idea development methods such as brainstorming and mind mapping to generate creative ideas. Are able to apply concept development and iteration techniques to refine and improve the quality of their concepts. understand the importance of human centered design principles in the creative process and know how to conduct effective user research and feedback. Are able to identify potential challenges and obstacles that may arise during the creative process and learn how to effectively address them. Are able to evaluate the quality of a creative concept and develop strategies to refine it further.

Superior module:

-Elective 2 - In-depth Focus Producing

Module description:

Media Law 1

Semester	1
Academic year	1
Course code	MMAM1MM1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

In this course, the legal basis and contractual agreements in the creative industries are discussed in detail. Students will learn the legal framework that governs the creation of software, games, music, film and other forms of entertainment. In addition, students will examine the various types of contracts used in the entertainment industry, such as talent contracts, licensing agreements, and production contracts. The course will also discuss the major legal challenges faced by industry professionals, including intellectual property rights, copyright infringement, and contract disputes.

Learning Outcomes:

The alumni are able to recognize and explain the legal foundations of the creative industries. will be able to analyze and evaluate contractual agreements that are common in the creative industries. will learn to recognize and evaluate legal issues commonly encountered in the entertainment industry. Are able to apply legal principles to hypothetical scenarios in the entertainment industry. are able to discuss the ethical implications of legal decisions in the entertainment industry.

Superior module:

-Elective 2 - In-depth Focus Producing

Module description:

Meetings & Moderation

Semester	1
Academic year	1
Course code	MMAM1MEMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

This course will cover various strategies and methods for conducting effective meetings in the creative industry. The importance of preparation, collaboration, and feedback in creating successful meetings will be discussed, and how effective facilitation can influence reputational success. We will also address the business relevance of effective meetings and facilitation in the creative industries. This lecture will provide students with practical skills and knowledge to conduct effective meetings that they can apply in their careers.

Learning Outcomes:

Alumni will learn to identify various strategies and methods that can be used to conduct ef-fective meetings in the creative industries. - develop collaboration skills and apply them in their meetings to enable creativity and innovation. - understand the relevance of feedback and how it can be used to improve meeting outcomes. - learn the skills necessary to prepare for meetings in the creative economy to ensure they are effective and save time. - understand the business relevance of effective meetings and facilitation in the creative economy.

Superior module:

-Elective 2 - In-depth Focus Producing

Module description:

Production Management Methods 1

Semester	1
Academic year	1
Course code	MMAM1PMMIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	5
Examination character	immanent

Lecture content:

This course provides students with an overview of various project management (PM) methodologies, including Agile, Kanban, Scrum, and Waterfall (film production, campaigns, ...). The course recapitulates the fundamentals of project management and introduces students to the essential concepts of each PM method, including the roles and responsibilities of project team members, the phases of a project, and the tools and techniques used to manage and monitor projects. In addition, the importance of selecting the right project management method for a particular project based on its unique characteristics and requirements is covered. Students will gain a comprehensive understanding of the fundamentals of project management and PM methods commonly used in the industry.

Learning Outcomes:

The alumni Are able to explain the main principles of the project management methodologies Agile, Kan-ban, Scrum and Waterfall. Are able to describe the positions and responsibilities of the project team members in each PM methodology. Are able to identify the phases of a project and the tools and methods used to control and monitor project progress in each project management methodology. Are able to evaluate project characteristics and requirements in order to select the appropriate PM method for a given project. are able to apply the different PM methods covered in the lecture and create an appropriate project setup.

Superior module:

-Elective 2 - In-depth Focus Producing

Module description:

Elective 2 - In-depth focus film

Cinematic Evolution Masterclass 1

Semester	1
Academic year	1
Course code	MMAM1CEMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1.5
ECTS Credits	1
Examination character	immanent

Lecture content:

The Cinematic Evolution Masterclass 1 aims to develop innovative formats under the guidance of an experienced instructor and to explore the latest technologies in order to combine them with relevant content. A concrete use case for this is the virtual theater play of the Schauspielhaus Graz, in which cinematic narrative forms are presented in a 360° staging with the help of VR glasses. Through the deliberate connection of different disciplines with technology, the emergence of new forms of communication is to be promoted. The course builds on the next course with the same title in order to create a wide range of content. It explicitly responds to the latest technological trends, such as virtual production, so that the course itself is part of the technological and content-related evolution of filmmaking.

Learning Outcomes:

Alumni are able to experiment with digital technology and content to find concrete, new forms of communication with a focus on cinematic narrative forms. Develop innovative formats and connect the latest technologies with relevant content. acquire familiarity with different performance technologies and practices and are able to use them in a reflective and tested way in participatory processes and interactions. find new forms of communication by consciously combining different disciplines with technology. pick up on the latest technological trends in filmmaking and are thus themselves part of the technological and content evolution of the field.

Superior module:

Elective 2 - In-depth focus film

Module description:

DoP 1 Masterclass

Semester	1
Academic year	1
Course code	MMAM1DO1IL
Type	IL
Kind	Elective
Language of instruction	English
SWS	3
ECTS Credits	5
Examination character	immanent

Lecture content:

Differentiated analysis, optimization, integration and problem solving skills of demanding lighting and camera challenges in complex scenarios, project processes and workflow options. Focused planning knowledge and implementation skills of state-of-the-art lighting and camera workflow. Differentiated skills in artistic-aesthetic and organizational camera and lighting work in multi-layered context across platforms for diverse genres. The focus is on the use of professional lighting equipment and camera technology for complex scenarios in multimedia as well as special effects-heavy film productions.

Learning Outcomes:

The alumni understand the complex workflow of a digital cinema camera (ARRI Alexa/Amira) have advanced skills in lighting and are able to master complicated lighting situations. are able to use the camera as a means of artistic expression. are able to integrate into a complex, digital cinema production team have first approaches to think beyond the regular platforms and experiment with new, artistic formats.

Superior module:

Elective 2 - In-depth focus film

Module description:

Script Development 1

Semester	1
Academic year	1
Course code	MMAM1SD1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	7
Examination character	immanent

Lecture content:

Develop larger narrative arcs and experiment with classic cinematic narrative patterns, character and plot development.

Learning Outcomes:

Alumni - Can develop larger narrative strands/arcs - Are able to develop deeper characters for cinematic storytelling - understand advanced mechanics of screenwriting - Are able to write longer screenplays - Are able to present treatments and synopses in a professional manner

Superior module:

Elective 2 - In-depth focus film

Module description:

Visiting Professorship Workshops 1 - Film

Semester	1
Academic year	1
Course code	MMAM1GWFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Guest lecturers from the creative industries present current examples of emerging trends and technologies in guest lecture form or as a workshop.

Learning Outcomes:

The alumni have a deeper insight into the latest trends and technical developments can apply the skills they have acquired in their projects

Superior module:

Elective 2 - In-depth focus film

Module description:

Elective 2 - Specialization Focus Communication Design

Experiment & Strategy

Semester	1
Academic year	1
Course code	MMAM1EXSIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	6
ECTS Credits	11
Examination character	immanent

Lecture content:

Differentiated knowledge and skills of systematically exploring and applying forms of expression using digital, visual, haptic, and/or multisensory design techniques and developing unconventional ideas around a semester theme.

Learning Outcomes:

Studierende haben ihre Kompetenz verbessert, ihre gestalterischen Komfortzonen systematisch zu verlassen und kreieren eine neue Qualität von Bildsprachen, die so-wohl mit digitalen als auch mit analogen Mitteln entwickelt werden. Studierende haben gelernt, aus der entstandenen Vielfalt der Möglichkeiten für die Kommunikation des übergeordneten Themas strategisch, sowohl im Sinne der Hu-man-Centred-, als auch der Business-Orientierung, Entscheidungen zu treffen.

Superior module:

Elective 2 - Specialization Focus Communication Design

Module description:

Experimental typography

Semester	1
Academic year	1
Course code	MMAM1EXTIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1.5
ECTS Credits	4
Examination character	immanent

Lecture content:

Design techniques for recognizing, questioning and overcoming one's own design habits. The variety of different typographic possibilities is methodically explored to the limits of legibility. In the process, the view of one's own working methods is sharpened and new perspectives are gained.

Learning Outcomes:

Alumni can apply learned methods to their own design habits, recognize, question and overcome them in order to develop new and varied variants.

Superior module:

Elective 2 - Specialization Focus Communication Design

Module description:

Elective 2: In-depth focus audio

Film Scoring & Music Production

Semester	1
Academic year	1
Course code	MMAM1FSMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	4
ECTS Credits	6
Examination character	immanent

Lecture content:

Score Direction and Producing (international references) Score and Source Music Concepts Current references and artistic impact Composition, Arrangement & Notation Sound Aesthetics & Analysis Experimental Scoring Music Sound Design Sound Synthesis advanced international references Artistic-creative practice and semester project

Learning Outcomes:

In-depth knowledge and skills of current sound-aesthetic concepts related to music production. Exploration and exploration of new musical sound aesthetics Image-based linear composition and creative-artistic music direction. Module - Semester - Project. What has been learned is incorporated into the conception and design of the master's project.

Superior module:

Elective 2: In-depth focus audio

Module description:

Guest Lecture - Audio Masterclass 1

Semester	1
Academic year	1
Course code	MMAM1GLAIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

The visiting professor from the field of audio brings in industry-relevant, socially virulent and / or artistically current topics and impulses. Emerging technologies, e.g: Generative Sound Design

Learning Outcomes:

The visiting professor from the field of audio brings industry-relevant, socially virulent and/or artistically current topics and impulses.

Superior module:

Elective 2: In-depth focus audio

Module description:

Sound Design, Sound Art & Mix

Semester	1
Academic year	1
Course code	MMAM1SSMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	5
ECTS Credits	7
Examination character	immanent

Lecture content:

Sounddesign Regie und Produktion Soundästhetik Aufnahmetechnik: Ambient, Field Recording & Foleys Klangmodifikation & Klangkunst Musik-Sounddesign Experimentelle Klanggestaltung Sprach Modifikation Mehrkanal-Audio Automatisierungs-Konzepte Re-Recording, Filmmischung Künstlerisch-kreative Praxis und Semesterprojekt

Learning Outcomes:

In-depth knowledge and skills of current sound-aesthetic concepts for sound design for music, knowledge of current sound aesthetics from the field of multimedia Image-related, linear sound design and creative-artistic sound design direction Semester - Project Learned knowledge flows into the conception and design of the master project

Superior module:

Elective 2: In-depth focus audio

Module description:

Course titleSWSECTSTYPE

Art Based Research

Semester	2
Academic year	1
Course code	MMAM2ABRIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1.5
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Intercultural Competence

Semester	2
Academic year	1
Course code	MMAM2ICOVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

Personal & Social Competences 1

Module description:

Media Studies 2

Semester	2
Academic year	1
Course code	MMAM2MS2VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1.5
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Research Methods & Study Design

Semester	2
Academic year	1
Course code	MMAM2RSDIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Master project conception - COMMUNICATION DESIGN

Semester	2
Academic year	1
Course code	MMAM2MKKIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	5
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Master Project Conception - AUDIOVISUAL ENVIRONMENTS

Semester	2
Academic year	1
Course code	MMAM2MKAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	5
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Master Project Conception - FILM

Semester	2
Academic year	1
Course code	MMAM2MKFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	5
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Compulsory Elective 3 - Designed Experiences in Technology

Designed Experiences in Technology

Semester	2
Academic year	1
Course code	MMAM2DETIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni can work with the aesthetics of nonlinear sound and interact in a visual context.

Superior module:

Elective 2 - Deepening Concretization Audio

Module description:

Guest Lecture - Audio Masterclass 2

Semester	2
Academic year	1
Course code	MMAM2LAAIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

The visiting professor from the field of audio brings in industry-relevant, socially virulent and/or artistically current topics and impulses Emerging technologies, e.g: Generative Sound Design

Learning Outcomes:

The visiting professor from the field of audio brings industry-relevant, socially virulent and/or artistically current topics and impulses.

Superior module:

Elective 2 - Deepening Concretization Audio

Module description:

Interactive Audio Environments & Interfaces 1

Semester	2
Academic year	1
Course code	MMAM2GADIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

Interactive Audio Environments Interfaces for sound control and user interaction Middleware Integration

Learning Outcomes:

Alumni gain hands-on experience integrating current Interactive Audio Environments

Superior module:

Elective 2 - Deepening Concretization Audio

Module description:

Music Production Advanced 1

Semester	2
Academic year	1
Course code	MMAM2MPAIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Music Composition and Production Advanced Mix & Mastering Advanced AI and Machine Learning Mixing Tools in Music Production Audio production - paxis and feedback

Learning Outcomes:

Alumni learn Mixing and Mastering Advanced Strategies Technical preparation of music and stems for use in interactive audio systems

Superior module:

Elective 2 - Deepening Concretization Audio

Module description:

Non-linear Composition & Sound Design

Semester	2
Academic year	1
Course code	MMAM2NCSIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	4
ECTS Credits	6
Examination character	immanent

Lecture content:

Peculiarities of composing in non-linear / interactive systems. Sound aesthetics and possibilities of composition Mixing in Real Time Audio Engines Sound design implementation Generative sound design Sound synthesis in interactive environments Control through interfaces Immersion Spatiality in Real Time Audio Engines

Learning Outcomes:

Alumni learn Advanced composing in interactive systems Advanced sound design in interactive systems Mix and effects in interactive systems

Superior module:

Elective 2 - Deepening Concretization Audio

Module description:

Projektcoaching Audio

Semester	2
Academic year	1
Course code	MMAM2PCAIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Differentiated, subject-related input on current projects Creative input on current technical issues

Learning Outcomes:

Coaching

Superior module:

Elective 2 - Deepening Concretization Audio

Module description:

Elective 2 - Deepening Concretization Producing

Creative Business: Financing

Semester	2
Academic year	1
Course code	MMAM2CBFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The event deals with the different possibilities of financing creative projects and companies in the creative industries as well as the associated challenges and risks. The course will introduce new and innovative ways of funding such as crowdfunding, grants and venture capital as well as more traditional methods such as loans and grants. Students will learn how to evaluate the feasibility of their projects and identify the best funding sources for their needs. Furthermore, the importance of financial management and controlling as well as the role of human resources and decision-making in securing funding and running a successful creative business will also be covered.

Learning Outcomes:

The alumni know the different possibilities of financing creative projects and companies in the creative industries. are able to identify the challenges and risks associated with the different sources of funding. are able to evaluate the feasibility of their projects and determine the best sources of financing for their needs. acquire knowledge of financial management and controlling in the creative industries. understand the role of human resources and decision-making in securing funding and running a successful creative business.

Superior module:

Elective 2 - Deepening Concretization Producing

Module description:

Presentations & Pitching

Semester	2
Academic year	1
Course code	MMAM2PRPIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This course will explore various strategies and methods for effective presentations in the creative industry. The importance of preparation, storytelling, and feedback in creating effective and memorable presentations will be discussed. In addition, students will learn how to apply these skills in the business world and the importance of effective pitching to their professional success. This course aims to equip students with valuable practical skills and knowledge that will help them succeed in the creative industry.

Learning Outcomes:

Alumni will be able to: apply and test various techniques and approaches for effective presentations in the creative industry. recognize and apply the importance of careful preparation for a presentation. Use storytelling as a tool to create memorable presentations. Alumni will be able to give and receive feedback to continually improve their presentation skills. Apply the skills and knowledge learned in a real business environment. Understand the relevance of effective pitching to their professional success in the creative industry. acquire valuable, real-world skills that will help them succeed in the creative industry.

Superior module:

Elective 2 - Deepening Concretization Producing

Module description:

Production Management Methods 2

Semester	2
Academic year	1
Course code	MMAM2PMMIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

This course on advanced production management methods builds on the fundamentals covered in the previous course and dives deeper into the intricacies of project management. Participants will gain a comprehensive understanding of advanced project management methods, including Scrum, Scrum-ban, Lean Six Sigma, Event and Campaign Management. The course focuses on the practical application of these methods as well as the tools and techniques used to manage complex production projects. In addition, students will learn about multi-project management and the challenges associated with managing multiple projects simultaneously. The course also prepares students for the Scrum Product Owner certification exam. At the end, participants will have a solid understanding of advanced project management methods and will be able to apply them effectively in real-world scenarios.

Learning Outcomes:

The alumni Have a comprehensive understanding of advanced project management methods and their practical application. Are able to evaluate the unique characteristics of a project and select the appropriate PM method for its management. Know the tools and techniques of advanced project management for managing and monitoring complex production projects. Know the challenges associated with multi-project management and can develop strategies to overcome them. will be prepared for the Scrum Product Owner certification exam.

Superior module:

Elective 2 - Deepening Concretization Producing

Module description:

Teambuilding & Leadership 1

Semester	2
Academic year	1
Course code	MMAM2TL1IL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

The goal of this course is to provide students with an understanding of the methods and challenges of team building and acquisition in the creative industries. Students will learn networking strategies, negotiation techniques, and the importance of empathy and responsibility in this process. The course also addresses the collaboration and decision-making processes involved in team building and the business relevance of building and maintaining a successful team.

Learning Outcomes:

The alumni understand the importance of team building and acquisition in the creative industries. are able to apply networking strategies to recruit new team members. learn negotiation techniques for effective team building. Understand the importance of empathy and responsibility in team building and acquisition. Gain an understanding of the collaboration and decision-making processes involved in team building.

Superior module:

Elective 2 - Deepening Concretization Producing

Module description:

Workflows & Pipelines

Semester	2
Academic year	1
Course code	MMAM2WOPIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

The course "Workflows & Pipelines" provides students with an in-depth understanding of the various workflows and pipelines used in the creative industries. Students will learn about the different use cases of workflows and pipelines for projects of different sizes and media formats. The course covers the different methods used to create effective workflows and pipelines, including the tools and technologies used to manage and optimize project processes. Students will gain knowledge and skills in workflow management and collaboration that will help them improve their ability to work effectively as a team and meet business needs.

Learning Outcomes:

Alumni will understand the different use cases for workflows and pipelines in the creative industry. Are able to evaluate and select appropriate workflow methods and tools based on project requirements. are able to design and implement effective workflows and pipelines for projects of different sizes and media formats. Acquire practical workflow management and collaboration skills, improving their ability to work effectively as a team. develop a critical understanding of the business relevance of workflow management and the importance of delivering projects on time and within budget.

Superior module:

Elective 2 - Deepening Concretization Producing

Module description:

Elective 2 - Deepening concretization communication design

Coaching & Reality Check

Semester	2
Academic year	1
Course code	MMAM2CRCEX
Type	EX
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

The ideas generated in the university milieu are compiled into compelling presentations and presented to various respected figures and working collectives in the design industry. Feedback is solicited in the process.

Learning Outcomes:

Alumni gain a differentiated view of their project ideas and solution approaches. They gain experience in presenting to an expert audience and improve their ability to use feedback constructively for their design process.

Superior module:

Elective 2 - Deepening concretization communication design

Module description:

Interaction Design

Semester	2
Academic year	1
Course code	MMAM2INDIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

Concepts and methods for the design of user-friendly and/or experi-mental user interfaces using evaluation criteria and test methods as well as current scientific findings from interaction research (human-machine communication and relationship, interaction behavior, immersion and emotion, usability, intuitive usability, etc.).

Learning Outcomes:

Alumni have adept knowledge and skills in conceptualization and methodology of designing user-friendly and/or experimental user interfaces and are expert in conceptualization, design, layout, and prototyping of innovative interfaces and forms of interaction or information architecture with visionary aspirations.

Superior module:

Elective 2 - Deepening concretization communication design

Module description:

Speculative design

Semester	2
Academic year	1
Course code	MMAM2SPDIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	3
ECTS Credits	5
Examination character	immanent

Lecture content:

The topic "Speculative Design" is introduced and thought experiments and product ideas for fictitious future scenarios are developed. The best-known positions, theories and examples of speculative design are introduced and linked to practical exercises for the design of creative products. Through fictitious future concepts, attention is drawn to current and expected grievances in the world, and thinking about possible ecological, economic, technological, political or demographic scenarios is stimulated.

Learning Outcomes:

Alumni are familiar with design processes around product development with a special focus on "what-if" questions. Alumni develop competencies to address political contexts by means of project ideas. Thus, they deal with their own social responsibility as designers.

Superior module:

Elective 2 - Deepening concretization communication design

Module description:

Transmedial Narratives

Semester	2
Academic year	1
Course code	MMAM2TMNIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

With the help of a concrete semester project, a concept of transmedia storytelling is developed in which a communicative content is told across multiple media. Design factors for diverse narrative phenomena are tested and strategically brought to media convergence.

Learning Outcomes:

After completing the course, alumni will be able to design narrative units and conceptualize a transmedia narrative strategy. Course participants will be able to use synergic effects of media channels for their persuasive narrative.

Superior module:

Elective 2 - Deepening concretization communication design

Module description:

Visiting Professorship & Workshops 1 - Communication Design

Semester	2
Academic year	1
Course code	MMAM2GWKIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	1
Examination character	immanent

Lecture content:

Guest speakers bring in relevant, socially virulent and/or artistically current topics and impulses.

Learning Outcomes:

Alumni have gained insight into the respective field of work of the guest lecturers and can apply learned methods and processes to their own work.

Superior module:

Elective 2 - Deepening concretization communication design

Module description:

Elective 2 - Deepening concretization film

Art Direction and Film Design

Semester	2
Academic year	1
Course code	MMAM2ADFIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Differentiated knowledge of common ways to implement and optimize design in both virtual and real space. In-depth knowledge of technological developments, changes and trends with the aim of orientation towards international benchmarks and resulting highly creative design. Specific design skills in the conception and realization of film and multimedia production and set design in the context of multimedia (virtual and real) in the context of new possibilities and technologies, such as virtual studios, augmented reality, virtual reality. Art Direction and Film Design is the combination of traditional techniques and digital possibilities, using the latest technological possibilities and diverse digital platforms to design atmospheric environments where creative and exciting moving image communication takes place.

Learning Outcomes:

The alumni acquire design skills to creatively design a space, film set or virtual scenery. learn the ability to design visually and visionary and to use the digital tools to transfer this vision into the space or the moving image project. understand the differences in the design of the various platforms, such as online, mobile, computer, tablets, etc. in social media, web, classic media, as well as the connection of the classic communication platforms, such as theater, cinema, TV with the latest, digital platforms, such as game, augmented reality, mobile (upright), etc..

Superior module:

Elective 2 - Deepening concretization film

Module description:

Cinematic Evolution Masterclass 2

Semester	2
Academic year	1
Course code	MMAM2CEMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Cinematic Evolution Masterclass 1 lays the foundation for a deeper engagement with the latest technological developments and innovative formats in filmmaking. In the subsequent Masterclass 2, students can further deepen and expand their skills and knowledge to be able to realize even more complex projects. Masterclass 2 also offers the opportunity to further develop projects from Masterclass 1 and integrate them into new contexts. Through collaboration with partners such as Red Bull - Wing Lab, Schauspielhaus Graz and Virtual Studios in Vienna, students can also gain valuable practical insights and establish contacts in the film industry.

Learning Outcomes:

Alumni will be able to develop the latest technological trends in filmmaking Translate these trends into innovative formats and content consciously combine different disciplines with technology to create new forms of com-munication They can also gain valuable experience in the practical application of the latest technologies in filmmaking, such as Virtual Production. This can provide them with valuable skills for their future careers in film and media production.

Superior module:

Elective 2 - Deepening concretization film

Module description:

DoP 2 Masterclass

Semester	2
Academic year	1
Course code	MMAM2DO2IL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Consecutive to D.o.P 1 Masterclass - ongoing. Differentiated analysis, optimization, integration and problem solving skills of demanding lighting and camera challenges in complex scenarios, project sequences and workflow options. Focused planning knowledge and implementation skills of state of the art lighting and camera workflow. Differentiated skills in artistic-aesthetic and organizational camera and lighting work in multi-layered context across platforms for diverse genres. The focus is on the use of professional lighting equipment and camera technology for complex scenarios in multimedia and special effects-heavy film productions.

Learning Outcomes:

The alumni Move confidently with digital cinematographic equipment Are able to shape their know-how with art-historical and artistic influences to an individual handwriting. Master the digital equipment so that they can experiment artistically - across platforms.

Superior module:

Elective 2 - Deepening concretization film

Module description:

Project coaching film

Semester	2
Academic year	1
Course code	MMAM2PCFIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Multi-layered knowledge of the production process of a film/TV project or the video-specific contribution to the multimedia project, taking into account the coordination, synergy/efficiency and organizational requirements of team projects. Differentiated specific knowledge and skills in self-organized design, presentation, argumentation and documentation of film & TV projects under multimedia, methodological, scientifically based, temporally structured and reflected aspects. Expert skills in organizing and building a workflow of larger, interdisciplinary teams in a multimedia context.

Learning Outcomes:

Alumni will receive subject-specific input for the creation of their major master's project and will be able to implement it.

Superior module:

Elective 2 - Deepening concretization film

Module description:

Script Development 2

Semester	2
Academic year	1
Course code	MMAM2SD2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	3
Examination character	immanent

Lecture content:

Consecutively following Script Development 1. Developing larger narrative arcs and experimenting with classic cinematic narrative patterns Character and plot development Cross-platform storytelling and more experimental approaches to drafting scripts for crossme-dial use.

Learning Outcomes:

Alumni will Can develop larger narrative strands/arcs Are able to develop deeper characters for cinematic storytelling understand advanced mechanics of screenwriting Are able to write longer screenplaysCan present treatments and synopses professionally are confident in writing and drafting more complex stories outside of common formats is part of the development of the master project, which should be completed with the course in development and now goes into realization.

Superior module:

Elective 2 - Deepening concretization film

Module description:

Staging Masterclass

Semester	2
Academic year	1
Course code	MMAM2SMAIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Differentiated knowledge and skills in dealing with actors using various acting techniques (e.g. method acting), as well as the competence to communicate one's own ideas and visions to team members or actors and to inspire them for innovative, filmic - cross-media projects or to lead and stage them in larger production teams of multimedia and heterogeneous contexts. Specific competencies and skills for all aspects of the realization of a larger multimedia cross-platform production: staging of visions and trends for creative content, integration of heterogeneous team members of a larger digital moving image production, motivation for top performance, difficult and differentiated handling of creative content and its staging up to the presentation on different platforms with advanced technology.

Learning Outcomes:

The alumni can realize a vision with a larger film team can work with actors in different techniques know different methods of acting can direct and lead all team members of a film team working creatively together can stage complex concepts in space, working with highly specialized creatives

Superior module:

Elective 2 - Deepening concretization film

Module description:

Course titleSWSECTSTYPE

Accompanying seminar 1 for the master's thesis

Semester	3
Academic year	2
Course code	MMAM3MA1SE
Type	SE
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

In-depth knowledge and skills related to the Master's thesis: Independent processing of a challenging, interdisciplinary problem on the basis of scientific and methodological approaches as well as competencies for the presentation and discussion of the elab-rated exposé.

Learning Outcomes:

Alumni are able to prepare a well-founded exposé on the topic of the Master's thesis and acquire implementation competence in the chosen research method.

Superior module:

Theory & Science 3

Module description:

Peer Presentation 2: Conference Reports

Semester	3
Academic year	2
Course code	MMAM3PP2IL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The course addresses how students can get the most out of a conference experience by networking with industry professionals, attending keynote presentations, and participating in relevant workshops and sessions. Upon returning from the conference, students are required to attend presentation sessions in which they present on a relevant topic about which they have learned a great deal. These presentations provide students with the opportunity to showcase their knowledge, share their experiences, and critically engage with the conference topics. Throughout the course, students learn how to effectively communicate and present complex ideas to a wide audience. They develop skills in conducting research, summarizing information, and presenting findings in a clear and concise manner.

Learning Outcomes:

Alumni: - Will be able to connect and network with industry professionals at relevant conferences, creating valuable connections and opportunities for future professional development. - Understand the importance of seeing keynotes and attending relevant workshops and sessions at conferences, and how these experiences can enhance their knowledge and skills in their chosen field. - Are able to conduct effective research on relevant topics and synthesize information from multiple sources to develop a comprehensive understanding of the topic. - develop the ability to present complex ideas to a diverse audience, using effective communication strategies and techniques to engage and inform their interlocutors. - are able to critically analyze conference topics and apply their knowledge and experience to develop insightful and innovative solutions to real-world problems, demonstrating their ability to succeed in their future academic and professional endeavors.

Superior module:

Module description:

Transfer project 1

Semester	3
Academic year	2
Course code	MMAM3TPRPT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	1
Examination character	final

Lecture content:

Professionalised field-specific knowledge and skills in collaborating, implementing and publishing MultiMedia or interdisciplinary practical tasks within the framework of several projects with autonomous use of complex methods and techniques of independent learning and problem solving, adept self-organisation, outstanding competence in justifying and explaining the creative-artistic and interdisciplinary development and design process.

Learning Outcomes:

The alumni worked on a Master's project outside of their own project for 25h and got to know other project cultures and styles.

Superior module:

Module description:

Master project Realisation - AUDIOVISUAL ENVIRONMENTS

Semester	3
Academic year	2
Course code	MMAM3MRAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	9
Examination character	final

Lecture content:

Input and implementation of state-of-the-art audiovisual master concepts in the production phase: musical-sound design for various applications from purely auditory to interactive in the students' master projects / coaching. Project-specific examination, possibilities of auditory and visual representation, standards and methods of interdisciplinary networking of objects, exploring technical solutions, transforming processes through new tools and incorporating new input from the previous semesters .

Learning Outcomes:

Alumni obtain: * Specific knowledge and skills in the realisation of MultiMedia projects with a focus on high-quality and original design and technical solution competence * Professional competencies in the interdisciplinary team to establish joint cooperation independently and to organise and reflect on group processes.

Superior module:

Module description:

Master project Realisation - FILM

Semester	3
Academic year	2
Course code	MMAM3MRFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	9
Examination character	final

Lecture content:

Differentiated knowledge of FutureCinema methods, workflows and tools with a focus on the innovation-oriented, cross-platform use of these. Specific knowledge and skills in the realisation of innovative FutureCinema projects with a focus on high-quality and original design and technical solution competence. Professional competencies to independently establish joint cooperation in an interdisciplinary team and to reflect on or organise group processes. Autonomous implementation of ambitious state-of-the-art FutureCinema concepts in the production phase.

Learning Outcomes:

Abilities of the alumni: * after the planning phase, alumni can work with a larger, complex, interdisciplinary team in the process of realising their work. The production phase begins, which seamlessly transitions into the pot production phase and finalisation. * Work on their project with professional support

Superior module:

Module description:

Master project Realisation - COMMUNICATION DESIGN

Semester	3
Academic year	2
Course code	MMAM3MRKIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	9
Examination character	final

Lecture content:

Based on the students' project ideas, subject-specific issues of communication design are discussed. The focus is on the detailed elaboration of strategies to achieve a communication goal as well as planning and organisation for implementation.

Learning Outcomes:

Alumni have formulated concrete communication goals and strategies to achieve them, discussed their implementation and enhanced their skills in highlighting their role as designers in the project.

Superior module:

Module description:

Compulsory Elective 2 - Focus Point Professionalisation Producing

Creative Business: Models & Methods

Semester	3
Academic year	2
Course code	MMAM3CBMIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course provides an overview of various creative business models and methods used in the creative industries. Students will learn about different models for monetizing creative work, such as subscription models, freemium models, and pay-what-you-want models. They will also learn about innovative methods for developing and launching new products and services, including design thinking, lean startup, and agile development methods. Through case studies and examples, students will gain insight into how creative companies can apply these models and methods to succeed in a competitive marketplace.

Learning Outcomes:

Alumni will be able to. * describe different business models used in the creative industries. * be able to assess the strengths and weaknesses of different business models for creative enterprises. * Apply design thinking and lean startup methods to develop new products and services. * Are able to identify the key success factors for starting a creative business. * Evaluate the business potential of creative ideas.

Superior module:

Compulsory Elective 2 - Focus Point Professionalisation Producing

Module description:

Differentiated knowledge of the management of conception and implementation processes or workflows of digital and multimedia cooperation for the multimedia project with the competence to secure financing, to take on copyright and media law aspects as well as management and phase typical organizational tasks.

Marketing & Dissemination

Semester	3
Academic year	2
Course code	MMAM3MADIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

The marketing and distribution of creative works is critical to their success and profitability. In this course, students will receive an overview of marketing methods and strategies for the creative industry, including challenges and criteria for success. Students will learn about market analysis, branding, advertising, public relations, and social media marketing, as well as the importance of effective storytelling and content creation for successful marketing campaigns. The course also addresses the dissemination of creative works through various channels, including traditional and digital media, festivals, and exhibitions. By the end of the course, students will have a comprehensive understanding of the complex processes involved in marketing and dissemination in the creative industries.

Learning Outcomes:

Alumni will be able to: * Understand and apply marketing methods and strategies in the creative industries, including the challenges and success criteria involved. * Conduct market analysis to better understand the target audience and market needs. * Develop and implement branding strategies to create a consistent and appealing brand image. * Plan and execute advertising and public relations to increase awareness and interest in creative works. * Use social media marketing strategies to reach a broader audience online.

Superior module:

Compulsory Elective 2 - Focus Point Professionalisation Producing

Module description:

Media Law 2 IP

Semester	3
Academic year	2
Course code	MMAM3ML2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Building on the basic knowledge acquired in the Media Law1 course, this advanced course offers students an in-depth examination of the legal landscape of the media industry. The course focuses on the legal principles and regulations that govern distribution, monetization, and emerging technologies such as cryptocurrencies, blockchain, and digital platforms. Students will examine the legal frameworks that apply to various media platforms, including television, streaming services, social media, and games. In addition, students will learn about the complex legal issues that arise in the production and distribution of media content, such as advertising regulations, data protection laws, and claims for damages for copyright infringement.

Learning Outcomes:

Alumni: * Are able to analyze and evaluate the legal framework for the media industry, including traditional platforms such as television and emerging technologies such as blockchain and cryptocurrencies. * are able to apply legal principles to real-world scenarios such as media content production and distribution, and understand the impact of legal decisions on the media industry. * Develop critical thinking skills to assess the impact of legal regulations and principles on media industry monetization strategies, including advertising regulations and intellectual property rights.

Superior module:

Compulsory Elective 2 - Focus Point Professionalisation Producing

Module description:

Teambuilding & Leadership 2

Semester	3
Academic year	2
Course code	MMAM3TL2IL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course builds on the concepts covered in the previous course and provides students with a deeper understanding of the challenges and opportunities associated with leading and managing teams in a variety of contexts. The course addresses key leadership methods and approaches that are effective in motivating and engaging team members, including building a positive organizational culture, managing remote teams, and promoting diversity and inclusion. Students will also learn the importance of retention management and employer branding in attracting and retaining talent. By the end of the course, students will have a comprehensive understanding of the complex processes involved in promoting and managing teams in the creative industries.

Learning Outcomes:

Alumni: * Understand the key leadership methods and approaches that are effective in motiviavaton and retention of team members. * Are able to apply effective retention strategies to keep top talent in their organization. * Learn the importance of fostering diversity and inclusion when promoting and managing teams. * Understand how to effectively manage remote teams in a virtual work environment. * Are able to develop an effective employer branding strategy to attract and retain top talent for their organization.

Superior module:

Compulsory Elective 2 - Focus Point Professionalisation Producing

Module description:

Visiting Professorship, Workshops & Excursion - Producing

Semester	3
Academic year	2
Course code	MMAM3GWEIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	1
Examination character	immanent

Superior module:

Compulsory Elective 2 - Focus Point Professionalization Audio

Module description:

Guest Lecture - Generative Sound & Visual Art

Semester	3
Academic year	2
Course code	MMAM3GLGIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

* Guest Lecture - Emerging Technologies: * Generative Sound Art Introduction & Concept * Digital Arts and Visualization

Learning Outcomes:

Alumni have gained knowledge of generative - artistic A/V works with critical consideration of Emerging Technologies, Algorithmic Art and AI.

Superior module:

Compulsory Elective 2 - Focus Point Professionalization Audio

Module description:

Interactive Audio Environments & Interfaces 2

Semester	3
Academic year	2
Course code	MMAM3IAEIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

* Interactive Audio Environments * Interfaces for sound control and user interaction * VR Integration

Learning Outcomes:

Alumni acquire hands-on experience in integrating current Interactive Studio Environments and Interfaces. This is applied in VR and games.

Superior module:

Compulsory Elective 2 - Focus Point Professionalization Audio

Module description:

Music Production Advanced 2 - Sound & AI

Semester	3
Academic year	2
Course code	MMAM3MPAIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Compulsory Elective 2 - Focus Point Professionalization Film

Postproduction Masterclass

Semester	3
Academic year	2
Course code	MMAM3PPMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	3
ECTS Credits	7
Examination character	immanent

Semester	4
Academic year	2
Course code	MMAM4GVTIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Expanding knowledge of selected topics in current research and design practice, e.g., expansion of topics in multimedia art, audio cultures, design theory and research, current design principles, aesthetics, semiotics, game theory, state-of-the-art developments in technology. The first guest lectures that students attend are during the Ethics and Sustainability Symposium. In total, each student attends twelve guest lectures during their studies and writes reflections on them.

Learning Outcomes:

Alumni are able to follow and synthesize the thematic breadth of MMA studies.

Superior module:

Module description:

Master thesis

Semester	4
Academic year	2
Course code	MMAM4MARIT
Type	IT
Kind	Diploma/master thesis
Language of instruction	German
SWS	0
ECTS Credits	18
Examination character	immanent

Superior module:

Module description:

Transfer project 2

Semester	4
Academic year	2
Course code	MMAM4TPRPT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	1
Examination character	final

Lecture content:

Professionalized field-specific knowledge and skills in collaborating, implementing and publishing multimedia or interdisciplinary practical tasks within the framework of several projects with autonomous use of complex methods and techniques of independent learning and problem solving, adept self-organization, outstanding competence in justifying and explaining the creative-artistic and interdisciplinary development and design process.

Learning Outcomes:

Alumni worked on a master's project outside of their own project for 25h, learning about other project cultures and styles.

Superior module:

Module description:

Masterprojekt Release - AUDIOVISUAL ENVIRONMENTS

Semester	4
Academic year	2
Course code	MMAM4MRAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

* Professional handling of methods, workflows and tools of Audiovisual Environments in the phase of completion and in the context of release/publication. * Professional knowledge and skills in the implementation and publication of innovative audiovisual environment projects with consideration of contemporary distribution forms and channels (including distribution strategies of (pop) culture in the digital, globalized society, effects of youtube, facebook, youtube) on different platforms in high-quality and adequate form. * Consideration of current developments in the fields of performance, communication and conservation of audiovisual culture, adaptation strategies of the entertainment industry. Professional defense of the project (theoretical foundation, reflection, evaluation, argumentation, etc.) (connection to the master's thesis). * Autonomous finishing of the Audiovisual Environment realizations at the state of the art: tests, publication, accompanying communication actions, performance/publication (including submission to competitions and festivals).

Learning Outcomes:

The alumni are able to carry out projects independently in an interdisciplinary team and present them at the end.

Superior module:

Module description:

Masterprojekt Release - FILM

Semester	4
Academic year	2
Course code	MMAM4MRFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

Professional handling of FutureCinema methods, workflows and tools in the completion phase and in the context of release/publication. Professional knowledge and skills in the implementation and publication of innovative FutureCinema projects with consideration of contemporary distribution forms and channels for FutureCinema on various platforms in a high-quality and adequate form. Professional defense of the project (theoretical foundation, reflection, evaluation, argumentation etc.) (e.g. in the master thesis) Expert competencies to independently carry out and complete joint collaborations in an interdisciplinary team. Autonomous finishing of the FutureCinema realizations on the state of the art incl. creation of marketing material, accompanying communication measures, performance/publication (e.g. submission to competitions and festivals).

Learning Outcomes:

In the release phase, alumni can defend, present and subsequently publish their polished and completed project in front of colleagues and supervisors.

Superior module:

Module description:

Masterprojekt Release - COMMUNICATION DESIGN

Semester	4
Academic year	2
Course code	MMAM4MRKIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

Along the progressive implementation of the students' projects, subject-specific issues of communication design are discussed. The focus is on questions regarding the implementation of design projects, the role of designers in project teams and the further sharpening of the communication strategy.

Learning Outcomes:

The alumni have solved concrete problems in the implementation of their projects and have deepened their skills with regard to emphasizing their role as designers and designers in the project as well as pointedly emphasizing the communication goal.

Superior module:

Module description:

Legend
Semester	Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWS	weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS Credits	Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
Type	BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google

Name	Purpose	Lifetime	Type	Provider
uslk_umm_101023_s	In addition to the technical details of the widget status and messenger status, it contains IDs of existing contacts so they can be recognized when visiting again ("reauth", "uuid", "token").	1 years	HTML	Userlike
uslk_s	Userlike Session Cookie	1 years	HTML	Userlike
uslk_e	Userlike Expire Cookie	1 years	HTML	Userlike