Design & Product Management

Course titleSWSECTSTYPE

Applied mathematics

Semester 1
Academic year 1
Course code DPMB1MATIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

In this course, students acquire knowledge of linear algebra and linear systems of equations as well as functions, integration and differentiation.

Learning Outcomes:

All methods are discussed in the context of economic issues and trained using selected examples so that they can be applied by the alumni.

Superior module:

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Module description:

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Business English 1

Semester 1
Academic year 1
Course code DPMB1ENGUE
Type UB
Kind Compulsory
Language of instruction English
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

Business conversation, business terminology.

Learning Outcomes:

Alumni will be able to hold conversations (especially in the professional business sector) in English. Among other things, alumni can present products in official (formal) contexts, use clear and appropriate formulations for the respective situation and express themselves grammatically correctly.

Superior module:

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Module description:

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CAD and Digital Prototyping 1

Semester 1
Academic year 1
Course code DPMB1CADIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Fundamentals of Dassault Systems Solidworks (3D modelling) or similar, theory of rapid prototyping, drawing creation.

Learning Outcomes:

Alumni learn the process chain in CAD and digital prototyping. They can model parts and assemblies in SolidWorks or similar and link them intelligently. They also learn the different types of 3D printing processes with their respective advantages and disadvantages. Alumni will be able to create simple technical drawings of their models.

Superior module:

Methods 1

Module description:

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Comparative materials science 1

Semester 1
Academic year 1
Course code DPMB1WSLVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

In this course, students acquire basic knowledge about the properties of materials. The properties of silicates, plastics, metals, wood and wood-based materials are covered. In particular, the physical-mechanical properties of materials for characterisation are dealt with.

Learning Outcomes:

Alumni will be able to Name the main groups of materials and recognise the differences in terms of: - Elasticity properties - Strength properties - surface hardness - acoustic properties and evaluate them in the material decision for a product.

Superior module:

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Module description:

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Design Theory 1

Semester 1
Academic year 1
Course code DPMB1DETVO
Type VO
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

The course conveys the design-theoretical background to aspects important to design, from user interests to utilisation factors and product language, from signs and sign construction to aspects of perception. An introduction to the phases of the standardised design process according to Heufler and the situation-related applicability and implementation of creativity methods form a further focus of the course.

Learning Outcomes:

Alumni will understand the general importance of the various design-relevant background aspects and their significance for a good, responsible and consistent design process.

Superior module:

Design 1

Module description:

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Designawareness 1

Semester 1
Academic year 1
Course code DPMB1DEAIL
Type IL
Kind Compulsory
Language of instruction German
SWS 5
ECTS Credits 8
Examination character immanent

Lecture content:

The course enables students to try out the individual design approaches required for the three design categories offered in this degree programme. The basic phases of the respective standardised design process are run through in three small projects and supplemented with introductory information on presentation options for the presentation and documentation of their design results. Furniture design project: furniture history, design language, design basics, mood boards, simplified model making.

Learning Outcomes:

Alumni orientate themselves on the individually required design approaches in the three design categories offered in this degree programme. They go through the basic phases of the respective standardised design process in three small projects and receive introductory information on presentation options for the presentation and documentation of their design results. Furniture design project: Alumni learn about the most important pieces of furniture of the 20th and 21st centuries, can analyse and interpret the design language of different objects (products, architecture, etc.) and then apply it to their own design. They create mood boards and simple, true-to-scale models.

Superior module:

Design 1

Module description:

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Freehand Drawing 1

Semester 1
Academic year 1
Course code DPMB1FHZIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

The course introduces the technique of communicating geometry, form and functionality using analogue drawing materials such as pencil, chalk and marker by means of initially simple but then increasingly complex exercises. Furthermore, the direct connections to other areas relevant to representation technology, on the one hand analogue, physical and on the other hand digital model making, are taught.

Learning Outcomes:

Alumni learn the basic techniques of communicating design ideas. They work exclusively with traditional means and familiarise themselves with the gradual phases of drawing-based, visual communication and can apply these in the sense of an efficient design process.

Superior module:

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Module description:

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General Business Administration 1

Semester 1
Academic year 1
Course code DPMB1BWLVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Course content includes basic principles of economic activity, economic systems, constitutive corporate decisions, legal form, organisation, personnel management, key figures as decision-making aids, financing, accounting and bookkeeping.

Learning Outcomes:

Alumni know the basic concepts of business administration and are able to apply them.

Superior module:

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Module description:

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Image processing, Typography & Layout 1

Semester 1
Academic year 1
Course code DPMB1BTLIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Basics of computer-aided graphics (Adobe Suite). Basic technical knowledge (file formats, computer graphics terminology, data organisation).

Learning Outcomes:

Alumni can create pixel and vector graphics in professional image editing software. They can edit these using simple techniques and output them for further use. They also learn the technical terms and working methods in the field of image processing.

Superior module:

Methods 1

Module description:

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Model making 1

Semester 1
Academic year 1
Course code DPMB1MODUE
Type UB
Kind Compulsory
Language of instruction German
SWS 4
ECTS Credits 4
Examination character immanent

Lecture content:

In this course, students are introduced to the practice of design model making. The practical implementation of design concepts in scale working and design models is taught and practised in the model making workshop.

Learning Outcomes:

Alumni master simple tools, methods and materials for creating a design proportion model.

Superior module:

Methods 1

Module description:

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Course titleSWSECTSTYPE

Basics of qualitative market research

Semester 2
Academic year 1
Course code DPMB2GQMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

Students learn the difference between qualitative and quantitative market research as well as specific qualitative methods such as interviews, group discussions, content analysis and observation.

Learning Outcomes:

The content taught can be applied to their own projects.

Superior module:

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Module description:

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Business English 2

Semester 2
Academic year 1
Course code DPMB2ENGUE
Type UB
Kind Compulsory
Language of instruction English
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Business English, focussing on presentation, pronunciation, necessary grammar and correct use of adjectives and adverbs.

Learning Outcomes:

Alumni will be able to express themselves effortlessly in written and spoken English in a variety of business situations (Business English), using the appropriate structures and specialised terminology. They are able to give clear and detailed descriptions and reports. Graduates can report on past experiences and events, speak in front of an audience, build up and link their arguments logically. They are able to understand specialised texts with the help of appropriate reference works. They can describe cultural specifics of the target language countries and name important facts and figures about these countries.

Superior module:

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Module description:

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CAD and Digital Prototyping 2

Semester 2
Academic year 1
Course code DPMB2CADIL
Type IL
Kind Compulsory
Language of instruction German
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

In-depth knowledge of Dassault Systems Solidworks (3D modelling) or similar. Fundamentals of digital rendering.

Learning Outcomes:

Alumni expand and sharpen their skills in the 3D modelling program. They can create components with independent volumes and add or subtract them. They learn new connecting elements for assemblies and how to create initial photorealistic renderings of the models.

Superior module:

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Module description:

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Circular design and circular value creation

Semester 2
Academic year 1
Course code DPMB2CDZIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

In this course, students acquire essential knowledge about the fundamentals and principles of a circular economy. On the one hand, the questions of product design, material selection and the possibilities of recycling, upcycling, sharing, reuse and repair are dealt with.

Learning Outcomes:

Alumni are able to apply the key principles of the circular economy in the processes of product design (in terms of function, form, production process and materiality) and product management.

Superior module:

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Module description:

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Comparative materials science 2

Semester 2
Academic year 1
Course code DPMB2WSLVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

In this course, students acquire basic knowledge of the properties of materials. The properties of silicates, plastics, metals, wood and wood-based materials are covered. In particular, the physical-thermal, electrical and chemical properties of materials are dealt with.

Learning Outcomes:

Name the main groups of materials and recognise the differences in terms of: - Heat conduction and heat storage properties - Colour and transparency properties - Properties for use in the food industry - electrical and magnetic properties and evaluate them in the material decision for a product.

Superior module:

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Module description:

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Design History

Semester 2
Academic year 1
Course code DPMB2DEGVO
Type VO
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

The periods: Industrial Revolution/Thonet; Arts & Crafts counter-movement; Art Nouveau, Art Nouveau and Vienna Secession; Art Nouveau in various countries; Modernism in art and design; Soviet Design; Functionality and design: Deutscher Werkbund, Bauhaus; Bauhaus and its masterclasses: Bauhäusler and their impact; Scandinavian Modern Design; France: Le Corbusier & UAM; France: Art Deco; American Art Deco; Streamline; American way of Design; Organic Design and International Style; Style in Europe; The Swinging Sixties; Postmodernism and latest trends in design are covered in this course.

Learning Outcomes:

Alumni understand the importance of design history background knowledge. They are aware of the connections between important socio-historical epochs and their implications for the designers of the time.

Superior module:

Design 2

Module description:

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Designawareness 2

Semester 2
Academic year 1
Course code DPMB2DEAIL
Type IL
Kind Compulsory
Language of instruction German
SWS 5
ECTS Credits 8
Examination character immanent

Lecture content:

The functionally different design aspects of product, furniture and interior design are discussed in problem-solving processes that are thematically linked but separate in terms of process organisation. During the design process, students work on their designs under precisely defined framework conditions, but individually, and present the decision-making process they have gone through in full. A coherent communication of the design result based on a clearly verbalised line of argument supported by visual elements is a central aspect of this course.

Learning Outcomes:

The function-related different design aspects of product, furniture and interior design are discussed in thematically linked, process-organisational but separate problem-solving processes. Content-related design aspects can be clearly distinguished from those perceived by the senses, their joint significance for the design process is recognised and interpreted constructively. The reference levels of product utilisation can be clearly addressed and understood on the basis of the design solutions. Alumni can create designs in teams with the associated need to discuss and weigh up different designs. Based on the skills learnt in the modelling courses, they can create a functional prototype on a scale of 1:1.

Superior module:

Design 2

Module description:

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Freehand drawing 2

Semester 2
Academic year 1
Course code DPMB2FHZIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

The course continues the content learnt in the previous semester and expands on this in the direction of rendering. The range of drawing material is supplemented by the marker and, if possible depending on the progress of the group, initial Adobe applications. This expands the design-relevant statement possibilities many times over. Furthermore, the direct connections to the other areas relevant to representation technology, on the one hand analogue, physical and on the other hand digital model making, are taught.

Learning Outcomes:

Alumni deepen their skills in the presentation of presentable designs in the areas of product/furniture or interior. They will be able to use analogue and digital media. They will be able to process the designs created by drawing into formally, functionally and materially meaningful presentation elements.

Superior module:

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Module description:

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General Business Administration 2

Semester 2
Academic year 1
Course code DPMB2BWLVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

In-depth course content such as basic economics, corporate planning, compliance management, controlling, procurement, production, logistics, change management as well as current business transformation aspects and alternative approaches, e.g. green economy, post-growth economy, economy for the common good, etc. are covered.

Learning Outcomes:

Alumni are familiar with the basic concepts of this in-depth teaching content of business administration and are able to apply them.

Superior module:

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Module description:

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Image processing, Typography & Layout 2

Semester 2
Academic year 1
Course code DPMB2BTLIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Desktop publishing, typography, colour theory, printing, presentation of multimedia, timebased and AI-supported editing and presentation techniques.

Learning Outcomes:

Alumni have basic knowledge of layout, colour theory, typography, typesetting and prepress. They can create simple presentation documents (e.g. in Adobe Acrobat, PowerPoint, Prezi, Behance, etc.) and printed materials.

Superior module:

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Module description:

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Model making 2

Semester 2
Academic year 1
Course code DPMB2MODUE
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

This course teaches students how to work with the machines and tools in the modelling workshop. Practical application enables efficient and targeted familiarisation with tools and working techniques in relation to the relevant materials in model making.

Learning Outcomes:

Alumni will be able to use the various machines and processing techniques safely and purposefully based on the material to be processed.

Superior module:

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Module description:

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Product and Service Management 1

Semester 2
Academic year 1
Course code DPMB2PSMVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

The basics of marketing (product, sales, price, communication) as well as strategy and the basics of online marketing are taught.

Learning Outcomes:

Alumni apply what they have learnt in a specific practical semester project (e.g. shirt project) and generate their first sales by selling (online) products they have designed themselves.

Superior module:

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Module description:

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Scientific work

Semester 2
Academic year 1
Course code DPMB2WIAVO
Type VO
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

Students learn the basics of scientific work, such as asking scientific questions, forming hypotheses, creating a work plan, creating a frame of reference, carrying out literature research, correct citation and source work as well as reflecting on the overall work.

Learning Outcomes:

With the help of this content, alumni can write their own scientific papers.

Superior module:

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Module description:

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Course titleSWSECTSTYPE

CAD und Digital Prototyping 3

Semester 3
Academic year 2
Course code DPMB3CADIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Basic surface modelling in programs such as Solidworks, Blender, Rhino and 3DSMax. Rendering software such as Blender, Corona or similar. Interior design: Basic 2D drawing creation in programmes such as Archicad, Autocad or similar.

Learning Outcomes:

Depending on the chosen specialisation, alumni can use 2D drawing programs to create floor plans or special 3D modelling software to create and visualise simple 3D models with free-form surfaces. They will learn surface control, curvature continuity and the handling of surface transitions as well as the use of these models in the environment of photorealistic rendering software, setting up stages (stage, cameras, lights, environment, backgrounds, textures). Depending on the programme, they can also create simple animations of their 3D model.

Superior module:

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Module description:

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Circular Design Workshop

Semester 3
Academic year 2
Course code DPMB3DEAIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

In this course, students practise their knowledge of the basics and principles of a circular economy in a workshop format using a specific example. On the one hand, the questions of product design, material selection and the possibilities of recycling, upcycling, sharing, reuse and repair are dealt with.

Learning Outcomes:

Alumni are able to apply the principles of the circular economy in the processes of product design (in terms of function, form, production process and materiality) and product management.

Superior module:

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Module description:

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Comparative materials science 3

Semester 3
Academic year 2
Course code DPMB3WSLVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

In this course, students acquire basic knowledge of the machining and processing of different materials (metal, plastic, wood and wood-based materials, glass and ceramics, textiles, composites). Building on this, the alternative possibilities in the selection of materials and processes for the manufacture of products are developed. The aspects of sustainable product development are taken into account. The requirements of the products with regard to the product life cycle are taught. Elements of decision-making logic are also emphasised.

Learning Outcomes:

Alumni are able to select the possible production processes for a specific product depending on the material used, the geometry, the required tolerances and the target production quantity. Alumni are able to make an assessment of the sustainability and ecological impact of the production decision

Superior module:

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Module description:

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Elective subject Communication Skills 1

Semester 3
Academic year 2
Course code DPMB3KOMUB
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Rhetoric basics, presentation types and structuring options as well as practical exercises and reflection.

Learning Outcomes:

Alumni are able to organise a short presentation based on defined criteria of free and convincing speech. They are able to analyse their own impact in (short) presentations and incorporate the findings into their speech. They can name linguistic means of expression, reflect on the comprehensibility of speeches and check the persuasive quality of points of view. Alumni will be able to apply different structural and organisational models for the conception of speeches and will be able to position their topics clearly.

Superior module:

Portfolio Communication 3rd Term

Module description:

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Freehand Drawing 3

Semester 3
Academic year 2
Course code DPMB3DMMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

The skills already acquired for the presentation of presentable designs in the areas of product/furniture or interior are deepened and expanded. To this end, students use exclusively digital media and translate the principles of graphic representation learned in the analogue field into the corresponding digital process steps.

Learning Outcomes:

Alumni can use digital applications to further process the initially analogue-drawn designs into formally, functionally and materially more expressive presentation elements.

Superior module:

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Module description:

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Fundamentals of quantitative market research

Semester 3
Academic year 2
Course code DPMB3GQMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Students learn the basics of quantitative market research as well as specific methods such as frequency analysis, mean value comparison and correlation. They also learn how to create, analyse and present a quantitative online survey.

Learning Outcomes:

Alumni can apply the content taught in a practical semester project (cf. design testing). For this purpose, an online questionnaire is created, data is collected and analysed using a statistics programme (Excel and/or SPSS) and the results are presented in a graphically appealing way.

Superior module:

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Module description:

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Image processing, Typography & Layout 3

Semester 3
Academic year 2
Course code DPMB3BIGIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Online publishing, timeline-based animation, video compositing / post-production.

Learning Outcomes:

Alumni learn the basics of multimedia presentations, HTML and website programming, moving vector graphics and 2D animation as well as the implementation of animations in websites.

Superior module:

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Module description:

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Model making 3

Semester 3
Academic year 2
Course code DPMB3CLMUE
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

In this course, knowledge and skills in the field of model making are applied in depth. Models in the fields of industrial design, furniture construction and interior design form the scope of processing. The quality of the true-to-scale realisation is supplemented with the help of rapid prototyping processes.

Learning Outcomes:

Alumni learn how to develop different targeted modelling qualities. They will be able to efficiently and convincingly visualise their presentation models in three dimensions.

Superior module:

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Module description:

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Photography and Image processing 1

Semester 3
Academic year 2
Course code DPMB3FOTIL
Type IL
Kind Compulsory
Language of instruction German
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

Students are introduced to digital photography in a professional studio, layout software and image editing.

Learning Outcomes:

They acquire skills in the interface between photography and graphics.

Superior module:

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Module description:

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Product- and Service Management 2

Semester 3
Academic year 2
Course code DPMB3PSMVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Specific areas of product management such as brand, relationship and service management as well as (circular) business models are taught.

Learning Outcomes:

Alumni will be able to apply the content of service management (e.g. SERVQUAL, service blueprinting, contact point analysis, customer journey mapping and GAP analysis) as the basis for service design, the areas of brand and relationship management relevant to product management (e.g. fundamentals of brand management, brand building, brand positioning, customer orientation, customer satisfaction, customer loyalty and customer value) and basic business models (classic, digital and circular) in their own projects.

Superior module:

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Module description:

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Project Management 1

Semester 3
Academic year 2
Course code DPMB3PMGIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

- Project outline - Project plan - Project management - Learning from successes and mistakes

Learning Outcomes:

Alumni are able to organise and manage simple projects in the design and creative sector. Alumni can record the project requirements and refine them with the relevant stakeholders. They know simple methods for planning their project and managing project implementation, even in the event of changes.

Superior module:

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Module description:

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Specialisation 1: Industrial Design

Semester 3
Academic year 2
Course code DPMB3INDIL
Type IL
Kind Elective
Language of instruction German
SWS 4
ECTS Credits 6
Examination character immanent

Lecture content:

The different problem-solving strategies of product, furniture and interior design are demonstrated and worked through in each individual project topic of the specialisation. In the projects in the furniture and industrial design specialisations, students can clearly distinguish semantic design aspects from formal aesthetic aspects, recognise their common significance for the design process and apply them in a function-oriented manner. The target group, its cultural embedding and its expectations of the product are central points of reference for the development of the design, and these background aspects are worked out using appropriate research measures. The various utilisation aspects of the product design to be developed can be incorporated into the design process right from the start. The specific requirements of industrial and furniture design in terms of technology, anthropometry, use of materials, brand fit and product design are addressed individually. When involving external project partners, the respective additional requirements are taken into account, e.g. analysis of or integration into the existing product portfolio; the company's own design language or corporate identity; material or cost-based specifications; ecological specifications; in-house production options and technologies, etc.

Learning Outcomes:

The alumni understand how to logically follow the stages of a design process and organise the design work to some extent independently. In addition to the design itself, a coherent communication of the same, based on a clearly comprehensible line of argumentation supported by visual elements, is a central task aspect of the result of this course.

Superior module:

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Module description:

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Specialisation in technology 1: Industrial Design

Semester 3
Academic year 2
Course code DPMB3VIDVO
Type VO
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

As part of this course, students are taught in-depth content tailored to the focus of the specialisations. The focus here is particularly on content aspects relating to the circular economy.

Learning Outcomes:

Alumni are able to define a clear and in-depth circular economy approach for the expected project goals in terms of project planning and project management and derive a corresponding business model from this.

Superior module:

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Module description:

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Specialisation 1: Furniture

Semester 3
Academic year 2
Course code DPMB3MOBIL
Type IL
Kind Elective
Language of instruction German
SWS 4
ECTS Credits 6
Examination character immanent

Lecture content:

The different problem-solving strategies of product, furniture and interior design are demonstrated and worked through in each individual project topic of the specialisation. In the projects in the furniture and industrial design specialisations, students can clearly distinguish semantic design aspects from formal aesthetic aspects, recognise their common significance for the design process and apply them in a function-oriented manner. The target group, its cultural embedding and its expectations of the product are central points of reference for the development of the design, and these background aspects are worked out using appropriate research measures. The various utilisation aspects of the product design to be developed can be incorporated into the design process right from the start. The specific requirements of industrial and furniture design in terms of technology, anthropometry, use of materials, brand fit and product design are addressed individually. When involving external project partners, the respective additional requirements are taken into account, e.g. analysis of or integration into the existing product portfolio; the company's own design language or corporate identity; material or cost-based specifications; ecological specifications; in-house production options and technologies, etc.

Learning Outcomes:

The alumni understand how to logically follow the stages of a design process and organise the design work to some extent independently. In addition to the design itself, a coherent communication of the same, based on a clearly comprehensible line of argumentation supported by visual elements, is a central task aspect of the result of this course.

Superior module:

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Module description:

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Specialisation in technology 1: Furniture

Semester 3
Academic year 2
Course code DPMB3VMOVO
Type VO
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

As part of this course, students are taught in-depth content tailored to the focus of the specialisations. The focus here is particularly on content aspects relating to the circular economy. Fundamentals of furniture construction: common designations, materials, connections and fittings.

Learning Outcomes:

Alumni are able to define a clear and in-depth circular economy approach for the expected project goals in terms of project planning and project management and derive a corresponding business model from this. Furniture design: Alumni are able to analyse and reconstruct a piece of furniture in its entirety. They know the common materials and production techniques and can name the individual parts correctly.

Superior module:

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Module description:

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Specialisation 1: Interior Design

Semester 3
Academic year 2
Course code DPMB3INTIL
Type IL
Kind Elective
Language of instruction German
SWS 4
ECTS Credits 6
Examination character immanent

Lecture content:

The different problem-solving strategies of product, furniture and interior design are demonstrated and worked through in each individual project topic of the specialisation. Students specialising in interior design find creative solutions for simple, thematically spec-ified tasks and present them in sketches, drawings and models using initial theoretical and methodological knowledge. The individual design approaches are adapted to the require-ments of the different scales - from objects to interiors and buildings to urban spaces - and are also viewed in relation to the respective cultural context. When involving external project partners, the respective additional requirements are taken into account, e.g. analysis of or integration into the existing product portfolio; the company's own design language or corporate identity; material or cost-based specifications; ecological specifications; in-house production options and technologies, etc.

Learning Outcomes:

The alumni understand how to logically follow the stages of a design process and organise the design work to some extent independently. In addition to the design itself, a coherent communication of the same, based on a clearly comprehensible line of argumentation supported by visual elements, is a central task aspect of the result of this course.

Superior module:

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Module description:

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Specialisation in technology 1: Interior Design

Semester 3
Academic year 2
Course code DPMB3VINVO
Type VO
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

As part of this course, students are taught in-depth content tailored to the focus of the specialisations. The focus here is particularly on content aspects relating to the circular economy.

Learning Outcomes:

Alumni are able to define a clear and in-depth circular economy approach for the expected project goals in terms of project planning and project management and derive a corresponding business model from this.

Superior module:

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Module description:

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Course titleSWSECTSTYPE

Internship

Semester 4
Academic year 2
Course code DPMB4BPRIT
Type IT
Kind Internship (N)
Language of instruction German
SWS 0
ECTS Credits 16
Examination character final

Lecture content:

Compulsory part of Internship.

Learning Outcomes:

Alumni can apply the knowledge they have acquired during their studies and deepen it on site by working on specific tasks. Through their involvement in company activities, they gain an insight into creative, technical and economic processes as well as problemsolving strategies. In many cases, the topic for the final thesis emerges from this activity. Alumni are able to organise themselves well and determine their time management. They understand how to integrate themselves into operational processes and are trained in teamwork, project organisation and the independent execution of work tasks. They are able to present the skills learnt during the internship in a plenary session.

Superior module:

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Module description:

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Internship: Accompanying class

Semester 4
Academic year 2
Course code DPMB4BPBIT
Type IT
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

Students write work reports and present the skills they have learnt during their work placement.

Learning Outcomes:

The alumni have reflected on their compulsory work placement.

Superior module:

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Module description:

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Extended Professional Internship

Semester 4
Academic year 2
Course code DPMB4WPBBP
Type BP
Kind Elective
Language of instruction German
SWS 0
ECTS Credits 13
Examination character immanent

Lecture content:

Optionally, a second part of the work placement (extension or second work placement) or a study abroad programme can be completed.

Learning Outcomes:

The alumni have reflected on their additional internship or gained additional qualifications and experience abroad through their studies abroad.

Superior module:

.

Module description:

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Course titleSWSECTSTYPE

Anthropometry

Semester 5
Academic year 3
Course code DPMB5ANTIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

This course provides students with an overview of the field of anthropometry, ergonomic requirements and the environmental aspects of the respective project environment.

Learning Outcomes:

The alumni have an overview of the field of anthropometry, they understand the necessity and can integrate the CAD-supported models into their design work.

Superior module:

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Module description:

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CAD und Digital Prototyping 4

Semester 5
Academic year 3
Course code DPMB5CADIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Advanced surface modelling in programs such as Solidworks, Blender, Rhino and 3DSMax. Rendering software such as Blender, Corona or similar.

Learning Outcomes:

Alumni hone their skills in the selected software and are able to create complex surface models and photorealistic renderings in a suitable environment. They take into account both formal aesthetic and constructive details, appearances and lighting situations.

Superior module:

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Module description:

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Comparative materials theory 4

Semester 5
Academic year 3
Course code DPMB5WSLVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

In this course, students acquire in-depth knowledge of methods of process and production analysis. Building on this knowledge, the possibilities offered by automation and optimisation are discussed. Based on these fundamentals, the production development process is adapted to the technical and associated economic framework conditions of the company.

Learning Outcomes:

Alumni are able to select the appropriate materials and manufacturing processes for a product. They are able to compare the essential properties for different decision variants and make a selection on the basis of technological, economic and ecological parameters.

Superior module:

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Module description:

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Design Dialog 1

Semester 5
Academic year 3
Course code DPMB5IPREX
Type EX
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

In this course, companies are visited in the form of excursions or presented to students in guest lectures. The selection of companies is coordinated with the current projects in the degree programme. The aim of the course is to familiarise students with companies from a wide range of industries and to discuss their success factors with decision-makers from management, development, production, marketing and sales.

Learning Outcomes:

As part of this course, alumni learn to critically discuss their acquired knowledge and skills in the field of design and product management with the lecturers.

Superior module:

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Module description:

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Design market research and experiments

Semester 5
Academic year 3
Course code DPMB5VSMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Building on the basic courses on market research, this course examines specific questions from the field of design, whereby advanced methods of quantitative market research, e.g. experiments, are taught. In the qualitative area, questioning and observation are further deepened.

Learning Outcomes:

Alumni can develop their own research design, carry out a design market research project independently, use the appropriate market research methods and present the results.

Superior module:

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Module description:

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Elective subject Communication Skills 2

Semester 5
Academic year 3
Course code DPMB5KOMUE
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

.

Learning Outcomes:

.

Superior module:

Portfolio Communication 5th Term

Module description:

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Elective subject Communication Skills 3

Semester 5
Academic year 3
Course code DPMB5KMPUE
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

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Learning Outcomes:

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Superior module:

Portfolio Communication 5th Term

Module description:

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Freehand drawing 4

Semester 5
Academic year 3
Course code DPMB5DMRIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Students deepen their skills in the digital representation of presentable designs in the areas of product/furniture or interior. Representation options that go beyond pure functional communication (in the sense of emotionalisation and staging) are tested and integrated into the visual presentation of the individual design results from the current module project.

Learning Outcomes:

The alumni have identified their respective strengths in visualisation techniques and have begun to develop their own style. They alternate between analogue and digital techniques depending on requirements and objectives.

Superior module:

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Module description:

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International Design Workshop

Semester 5
Academic year 3
Course code DPMB5IDWIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 1
Examination character final

Lecture content:

Students choose between a workshop in Kuchl (Internationalisation at Home, see International Workshop December 2022: https://www.fh-salzburg.ac.at/fhs/aktuelles/news/international-workshop-green-engineering-meets-circular-design) or an international workshop at a partner university (see International Design Week Tel Aviv, November 2022: https://www.fh-salzburg.ac.at/fhs/aktuelles/news/designing-our-footprint). They design a product, furniture or interior in small international and preferably interdisciplinary teams and on the basis of an experimental material specification. The focus is on the process from conception to presentation in a linguistically and culturally challenging and enriching setting.

Learning Outcomes:

The alumni have gained experience in working in international and intercultural teams. They learnt to adapt to complex social, economic and ecological issues within a short space of time and to respond to them with creative answers.

Superior module:

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Module description:

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Product- and Service Management 3

Semester 5
Academic year 3
Course code DPMB5PSMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

Building on the basics of product and service management, students deepen their knowledge in the area of applied product management, whereby the following content is covered in more detail. Situation and opportunity analysis, product environment analysis, market and customer analysis, competition analysis, SWOT analysis, idea management and feasibility analysis.

Learning Outcomes:

Alumni will be able to apply the content taught in their own projects.

Superior module:

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Module description:

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Specialisation in design theory and history

Semester 5
Academic year 3
Course code DPMB5DEGVO
Type VO
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

Students reflect on their own work in relation to the epochs of design history. They are confronted with various social trends that are directly related to their future creative environment.

Learning Outcomes:

Alumni understand company histories as part of design history and are able to link this information with current focal points of design development (see also Designculture excursion). Against this background, they learn to reflect on the relationship between business, society and design both from a historical perspective and from the point of view of current developments and to define their individual position within this system of influence. A seminar paper has to be written according to the standards learnt in the course 'Scientific Work' and is practised by applying what has been learnt.

Superior module:

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Module description:

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Specialisation 2: Industrial Design

Semester 5
Academic year 3
Course code DPMB5INDIL
Type IL
Kind Elective
Language of instruction German
SWS 5
ECTS Credits 9
Examination character final

Lecture content:

The different problem-solving strategies of product, furniture and interior design are demonstrated and explored in three individual, thematically independent project topics. In addition to the practical aspects of design work that students now take for granted, the collaboration in interdisciplinary teams represents an additional enrichment for the design process as such and the depth of the design results produced. In addition to concentrating on the development of brand-relevant content, particular attention is paid to the design process itself (as a brand and marketing aspect in the service of the designer). Students organise the creative team and individual work process completely independently. In addition to the design result itself, a coherent communication of the same, based on a clearly comprehensible line of argumentation supported by visual elements, is a central task aspect of the course. The project documentation must be carried out according to the standards learnt in the course 'Scientific Work' and is practised by applying what has been learnt.

Learning Outcomes:

Alumni combine the knowledge and skills they have acquired in the accompanying courses to design a more realistic and marketable product. They can analyse and improve the design in terms of its semantic, aesthetic, technical, ecological and economic quality.

Superior module:

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Module description:

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Specialisation in technology 2: Industrial Design

Semester 5
Academic year 3
Course code DPMB5VIDIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

In this course, students acquire in-depth knowledge of methods of process and production analysis. Building on this knowledge, the possibilities offered by automation and optimisation are discussed. Based on these fundamentals, the production development process is adapted to the technical and associated economic framework conditions of the company.

Learning Outcomes:

Alumni are able to select the appropriate materials and manufacturing processes for a product. They are able to compare the essential properties for different decision variants and make a selection on the basis of technological, economic and ecological parameters.

Superior module:

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Module description:

.

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Specialisation 2: Interior Design

Semester 5
Academic year 3
Course code DPMB5INTIL
Type IL
Kind Elective
Language of instruction German
SWS 5
ECTS Credits 9
Examination character final

Lecture content:

The different problem-solving strategies of product, furniture and interior design are demonstrated and explored in three individual, thematically independent project topics. In addition to the practical aspects of design work that students now take for granted, the collaboration in interdisciplinary teams represents an additional enrichment for the design process as such and the depth of the design results produced. In addition to concentrating on the development of brand-relevant content, particular attention is paid to the design process itself (as a brand and marketing aspect in the service of the designer). Students organise the creative team and individual work process completely independently. In addition to the design result itself, a coherent communication of the same, based on a clearly comprehensible line of argumentation supported by visual elements, is a central task aspect of the course. The project documentation must be carried out according to the standards learnt in the course 'Scientific Work' and is practised by applying what has been learnt.

Learning Outcomes:

Alumni combine the knowledge and skills they have acquired in the accompanying courses to design a more realistic and marketable product. They can analyse and improve the design in terms of its semantic, aesthetic, technical, ecological and economic quality.

Superior module:

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Module description:

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Specialisation in technology 2: Interior Design

Semester 5
Academic year 3
Course code DPMB5VINIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

In this course, students acquire in-depth knowledge of methods of process and production analysis. Building on this knowledge, the possibilities offered by automation and optimisation are discussed. Based on these fundamentals, the production development process is adapted to the technical and associated economic framework conditions of the company.

Learning Outcomes:

Alumni are able to select the appropriate materials and manufacturing processes for a product. They are able to compare the essential properties for different decision variants and make a selection on the basis of technological, economic and ecological parameters.

Superior module:

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Module description:

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Specialisation 2: Furniture

Specialisation 2: Furniture

Semester 5
Academic year 3
Course code DPMB5MOBIL
Type IL
Kind Elective
Language of instruction German
SWS 5
ECTS Credits 9
Examination character final

Lecture content:

The different problem-solving strategies of product, furniture and interior design are demonstrated and explored in three individual, thematically independent project topics. In addition to the practical aspects of design work that students now take for granted, the collaboration in interdisciplinary teams represents an additional enrichment for the design process as such and the depth of the design results produced. In addition to concentrating on the development of brand-relevant content, particular attention is paid to the design process itself (as a brand and marketing aspect in the service of the designer). Students organise the creative team and individual work process completely independently. In addition to the design result itself, a coherent communication of the same, based on a clearly comprehensible line of argumentation supported by visual elements, is a central task aspect of the course. The project documentation must be carried out according to the standards learnt in the course 'Scientific Work' and is practised by applying what has been learnt.

Learning Outcomes:

Alumni combine the knowledge and skills they have acquired in the accompanying courses to design a more realistic and marketable product. They can analyse and improve the design in terms of its semantic, aesthetic, technical, ecological and economic quality.

Superior module:

Specialisation 2: Furniture

Module description:

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Specialisation in technology 2: Furniture

Semester 5
Academic year 3
Course code DPMB5VMOIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

In this course, students acquire in-depth knowledge of methods of process and production analysis. Building on this knowledge, the possibilities offered by automation and optimisation are discussed. Based on these fundamentals, the production development process is adapted to the technical and associated economic framework conditions of the company.

Learning Outcomes:

Alumni are able to select the appropriate materials and manufacturing processes for a product. They are able to compare the essential properties for different decision variants and make a selection on the basis of technological, economic and ecological parameters.

Superior module:

Specialisation 2: Furniture

Module description:

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Course titleSWSECTSTYPE

Advertising

Semester 6
Academic year 3
Course code DPMB6WERIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Theoretical and practical examination of current methods and concepts of advertising and brand communication such as advertising media, forms of advertising, addressing target groups and legal regulations. Application and realisation of the findings in their own project (briefing, graphic design, wording, presentation).

Learning Outcomes:

Alumni will be able to advertise their project. They will be able to develop claims and suitable graphic languages by addressing target groups appropriately.

Superior module:

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Module description:

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Advertising writing workshop

Semester 6
Academic year 3
Course code DPMB6WBEIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

Students learn target group-orientated and goal-oriented writing of advertising texts. The structural organisation of advertising messages and different types of texts (online/offline) are part of the course. Students will be familiarised with creativity techniques and methods of creative writing.

Learning Outcomes:

Alumni can apply target group-orientated and goal-oriented writing of advertising copy in their own projects.

Superior module:

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Module description:

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Applied cost and brand management

Semester 6
Academic year 3
Course code DPMB6ABMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

Students receive in-depth impulses in the area of applied cost and brand management for the comprehensive preparation of their Bachelor's thesis. They understand the economic and social role that brands play and how a brand must be specifically designed and positioned. In addition, students refresh their knowledge of cost management from previous semesters and delve deeper into the topics of cost determination and pricing.

Learning Outcomes:

Using the framework taught, alumni will be able to fundamentally design and position brands themselves and plan the allocation of brand content to relevant contact points that match the brand (e.g. in communication, design of sales channels, etc.). In addition, alumni will be able to determine and calculate the costs at which the product they developed in their Bachelor's thesis must be manufactured and the price at which it must be sold to customers (via retailers) in order to be profitable.

Superior module:

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Module description:

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Bachelor final exam

Semester 6
Academic year 3
Course code DPMB6BAPBP
Type BP
Kind Compulsory
Language of instruction German
SWS 0
ECTS Credits 1
Examination character final

Lecture content:

Review of independent work; 'Professional discussion among professionals' as the final assessment of the course.

Learning Outcomes:

Alumni can present and defend their independently developed Bachelor's thesis.

Superior module:

Bachelor Exam

Module description:

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Bachelor thesis

Semester 6
Academic year 3
Course code DPMB6BACPT
Type PT
Kind Bachelor thesis
Language of instruction German
SWS 3
ECTS Credits 10
Examination character final

Lecture content:

Independent development of a Bachelor's project with the help of guidelines and under the supervision of a supervisor.

Learning Outcomes:

Alumni can independently go through all the design process steps necessary for the design of a product. They are able to independently research a relevant problem, define the corresponding user groups and summarise their statements in a design briefing. The design solution based on this empirical element combines all aspects of content, from sustainability in function, construction and production to aesthetics and symbolic-semantic impact. The design also takes equal account of economic and social interests and serves as proof that the graduates understand that their responsibility as designers does not only have to take account of economic interests. In this sense, the design result is also understood as a problem solution integrated into a service concept whose effectiveness extends beyond the purely physical-technical task.

Superior module:

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Module description:

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CAD und Digital Prototyping 5

Semester 6
Academic year 3
Course code DPMB6CADIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Rapid design; interface utilisation between different design tools.

Learning Outcomes:

Alumni can independently select the most efficient and effective tools for visualising their designs. They master the transition between two- and three-dimensional tools and maximise the result in terms of time.

Superior module:

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Module description:

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Design Culture Excursion

Semester 6
Academic year 3
Course code DPMB6EDCEX
Type EX
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Specialised excursion with the aim of visiting and getting to know the culture and corporate structure of a region. Preparation for the destination of the excursion takes place through an introductory presentation and is concretised through short presentations at the planned excursion destinations (exhibitions, events, companies, places of particular cultural significance).

Learning Outcomes:

Alumni will be able to reflect on, document and present their in-depth analyses of the sociocultural, creative, economic and ecological aspects of a specialist excursion.

Superior module:

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Module description:

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Design Dialogues 2

Semester 6
Academic year 3
Course code DPMB6DDLEX
Type EX
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

In this course, companies are visited in the form of excursions or presented to students in guest lectures. The selection of companies is coordinated with the current projects in the degree programme. The aim of the course is to familiarise students with companies from a wide range of industries and to discuss their success factors with decision-makers from management, development, production, marketing and sales.

Learning Outcomes:

As part of this course, alumni learn to critically discuss their acquired knowledge and skills in the field of design and product management with the lecturers.

Superior module:

.

Module description:

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Elective subject Communication Skills 4

Semester 6
Academic year 3
Course code DPMB6KOMUE
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

.

Learning Outcomes:

.

Superior module:

Portfolio Communication 6th Term

Module description:

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Elective subject Communication Skills 5

Semester 6
Academic year 3
Course code DPMB6KMPUE
Type UB
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

.

Learning Outcomes:

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Superior module:

Portfolio Communication 6th Term

Module description:

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Photography and Image Editing 2

Semester 6
Academic year 3
Course code DPMB6FOTIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Students are introduced to the techniques of product photography and the possibilities of digital SLR photography. They learn how to realise specific tasks relating to motif selection, composition, lighting, post-processing and preparation of the print stages.

Learning Outcomes:

Alumni will be able to professionally photograph their BA thesis models in the studio, edit the images and take them for further processing online and in print.

Superior module:

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Module description:

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Project Management 2

Semester 6
Academic year 3
Course code DPMB6PMGIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

- Multi-project management - Dealing with unexpected events, risks and surprises in the project - Stakeholder management - Project communication

Learning Outcomes:

Alumni learn methods for maintaining an overview of several projects, evaluating the consequences of change requests together with the client and developing target-orientated strategies for staying in contact and communicating appropriately with all stakeholders during the course of the project.

Superior module:

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Module description:

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Legend
SemesterSemesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWSweekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS CreditsWork load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
TypeBP = Bachelor final exam
DP/MP = Master final exam
IL = Lecture with integrated project work
IT = Individual training/phases
LB = Lab (session)
PS = Pro-seminar
PT = Project
RC = Course with integrated reflective practice
RE = Revision course
SE = Seminar
TU = Tutorial
UB = Practice session/Subject practical sessions
VO = Lecture