Retail & Technology (Master)*

The Master's program in Retail and Technology equips you with the core competencies needed to actively shape a modern retail landscape, whether it’s a physical, online, or hybrid shopping environment:

• A deep understanding of the green and digital transformation of our economy and society.
• Academically grounded knowledge in key areas of applied retail sciences, providing a thorough understanding of all aspects of retail management.
• Insight into the technologies and machinery used in retail, going beyond mere user application. This knowledge is both academically sound and practically applicable.
• An understanding of the prevailing data structures in retail and all relevant analytical methods—from Business Intelligence to Artificial Intelligence.

The interdisciplinary master’s program combines theory and practice through in-depth insights from industry experts and practitioners, as well as through practical projects and case studies. A central feature is the Retail Living Lab in the third and fourth semesters, where students collaborate with companies, apply retail technologies, and explore their acceptance and benefits under real market conditions.

Study Abroad Semester
In the fourth semester, you have the option to complete a study abroad semester at one of our partner universities.

The master’s program is designed for individuals with a bachelor’s degree in a technical or business field who wish to specialize academically and practically in the retail sector and deepen their technological expertise. It also appeals to those already working in retail or at the intersection of technology and retail who seek to broaden their skills.

Potential career paths include:

• Retail Management (e.g., Category Management, Logistics, Marketing & Sales, Accounting/Finance, Human Capital Management/Organization, etc.)
• Technical/Analytical Roles in Retail (e.g., IT Product Manager, Security Specialist, Software Engineer, IT Support, etc.)
• Cross-functional Positions in Technology and Retail (e.g., Retail Information Security Management, (Digital) Customer Experience Management, Innovation Management, Retail Technology Specialist, Retail IT Project Management, etc.)
• Management Roles in Manufacturing Industries that collaborate with retail (e.g., Key Account Management, Product Management, Marketing & Sales, etc.)
• Consulting with a focus on the retail sector and the twin transition

In addition, self-employment or a career in applied research are also possible paths.

Admission Requirements:

A relevant university degree (180 ECTS) with at least 10 ECTS in business and technical subjects. If certain prerequisites are missing, they can be acquired through a summer bootcamp before the start of the program.

Application Process:

• Online application
• Personal interview