The retail industry is a key sector of the economy and makes a significant contribution to regional value creation. A shortage of skilled labour, climate change and increasing cost and efficiency pressure are presenting the retail sector with new challenges and accelerating the need for technical innovations. As a result, there is an urgent need for experts who can act as an interface between engineers and business people and thus drive sustainable, economic, social and ecological development in the retail sector. On the Master's degree programme in Retail and Technology, you will acquire the key skills for this role.
| Study mode: | Part-time (master's degree program can also be completed without professional employment.) |
|---|---|
| Degree awarded: | Master of Arts in Business (MA) |
| Length of study: | 4 semesters (120 ECTS) |
| Study places per year | 20 part-time |
| Location | Campus Urstein |
| Language of instruction: | German (individual courses are held in English) |
| Tuition: | Euro 363,- per semester + Euro 24.70 student union fee per semester |
| Instruction times: | Friday from 12:30 and Saturday all day, Thursday: online evening, 1 to 2 block weeks (Mon to Sat) each semester |
Frequently Asked Questions
Yes, the Master's degree programme in Retail & Technology can be completed while working. Lessons take place on Fridays from 12.30 pm and all day on Saturdays. Online courses are also planned on Thursdays in the evening. There are also 1 to 2 block weeks per semester in which intensive face-to-face events take place from Monday to Saturday at the Salzburg University of Applied Sciences in Puch. The dates are announced well in advance so that students can plan their days off at work in advance.
Possible career paths include:
- Retail management (e.g. category management, logistics, marketing & sales, accounting/finance, human capital management/organisation, etc.).
- Technical/analytical functions in retail (e.g. IT Product Manager, Security Specialist, Software Engineer, IT Support, etc.)
- Technology and retail interface positions (e.g. retail information security management, (digital) customer experience management, innovation management, retail technology specialist, retail IT project management, etc.)
- Management functions in the manufacturing industry cooperating with the retail sector (e.g. key accounting, product management, marketing & sales, etc.)
- Consultancy with a focus on the retail industry and the twin transition
- Self-employment or a career in applied research are also possible.
At Salzburg University of Applied Sciences, the tuition fee per semester is 363 euros. In addition, the statutory contribution to the Austrian Students' Union (ÖH) must be paid.
Why study a Retail & Technology Master's programme at Salzburg University of Applied Sciences?
The Retail and Technology Master's programme at Salzburg University of Applied Sciences provides you with in-depth knowledge in the fields of retail, technology and management. During the course of the programme, you will acquire the core skills you need to actively shape a modern retail landscape as a stationary, online or hybrid shopping environment. This makes Retail & Technology the ideal opportunity to complete a Master's degree programme in retail and advance your career at the interface of business and technology.
This is what the Retail and Technology Master's programme offers:
- Innovative study approach: combination of retail technology and modern management methods.
- Practical orientation: Close co-operation with leading companies from the retail and technology scene in Austria.
- Flexibility: The part-time organisation means that working people can also complete the course.
- Future-orientated: Focus on digital transformation, service and technology, as well as sustainable business models.
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