Innovation & Management in Tourism (Master)

Curriculum

Innovation and Management in Tourism

Course titleSWSECTSTYPE

Current Issues in Tourism Management

Semester	1
Academic year	1
Course code	IMTM1CITIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

The course builds on the students' previous knowledge of the tourism industry and addresses current developments in tourism management. Specific practice-relevant topics are prepared for the students and compared with their previous knowledge. In this way, an exciting introduction to the master's degree program with top current topics is designed, which aims in particular at students with a practical and/or theoretical foundation in tourism.

Learning Outcomes:

Alumni are familiar with the most important current challenges in tourism management and have developed a basic understanding of suitable solution strategies. By dealing with concrete case studies from practice, the understanding was deepened and different management approaches were practiced.

Superior module:

Tourism Management 1

Module description:

Destination Simulation

Semester	1
Academic year	1
Course code	IMTM1DSIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

The course teaches students the interrelationships and fundamentals of tourism in general and the special features of tourism in the Alpine region. Using specific problems in a simulated dynamic decision-making environment, students can practice and deepen the application of their business and management knowledge. Participants benefit from a holistic view on the mechanisms and interrelationships of the tourism industry and can observe the consequences of their decisions within the simulation on a micro and macro level. This course is particularly designed for students with little prior knowledge of European or Alpine tourism or experience in business management.

Learning Outcomes:

After completing the business simulation, alumni will be able to recognize economic relationships and dependencies within a destination. They understand the basic connections and relationships of the value chain in tourism and have practiced applying their business management knowledge using a simulation. They can analyze and evaluate key financial figures and are aware of the complexity of a dynamic environment.

Superior module:

Tourism Management 1

Module description:

Digital Tourism Lab

Semester	1
Academic year	1
Course code	IMTM1DTLLB
Type	LB
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

A qualitatively oriented experimentation and testing laboratory for digital applications (e.g., AR, VR, Eye Tracking, Large Language Models / GPT) shall provide a fundamental overview of state-of-the-art solutions regarding technological developments in the tourism industry in order to evaluate new approaches and plan their strategic implementation. A selection of solutions, primarily from the areas of hospitality as well as destination and attraction management, is presented and discussed in terms of their potential for deployment and utilization. Demonstration and discussion of state-of-the-art technologies (partly in the FHS eTourism Lab), innovative solutions, and possible application areas.

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Apply basic knowledge about digital transformation in tourism (fundamental applications, widely adopted best practices, strengths and weaknesses of the industry regarding digitization) 2. Evaluate opinions presented in a lecture within the context of their actions. 3. Articulate and justify their own opinions in group discussions. 4. Develop a heightened awareness of the transformative power of digital applications within their professional practice.

Superior module:

Digital Transformation in Tourism 1

Module description:

Digital Transformation in Tourism Fundamentals

Semester	1
Academic year	1
Course code	IMTM1DTTIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The digital tourism map (digital tourism ecosystem, market), the tourist in the information age (tourist experience and information technologies), destination management and information technologies and prospects how these applications can support economic viability and social and environmental sustainability in tourism. Overview of current and relevant digital technologies for tourism, their significance at strategic and operational levels, global understanding of the digital transformation of society and economy with the focus of discussions as follows: - Information and communication technologies are ubiquitous basic technologies across virtually all industries including tourism. - E-tourism, in the sense of digitized distribution/e-commerce, is now a daily practice in the advanced tourism sector and is no longer the central competitive advantage. - Comprehensive digitization or digital transformation is unavoidable. No company and no person can escape it. - The roles of the involved stakeholders are blurring: digitalization drivers on all sides, regular shifts between data (co-)creators, data suppliers, and data users. - There is a comprehensive penetration of all business and life areas with digital technologies that act ubiquitously/embedded/unobtrusive/inconspicuous. - Internet of Things, Big Data applications, and artificial intelligence are driving forces. - There is ongoing dynamism in this development.

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the concept of digital transformation in technology, society and economy. 2. Know that the digital transformation of society and economy is a comprehensive process. 3. Apply basic knowledge about digital transformation in tourism (fundamental applications, widely adopted best practices, strengths and weaknesses of the industry regarding digitization) 4. Evaluate opinions presented in a lecture within the context of their actions. 5. Argue societal issues in light of their professional field. 6. Articulate and justify their own opinions in group discussions. 7. Develop a heightened awareness of the transformative power of digital applications within their professional practice.

Superior module:

Digital Transformation in Tourism 1

Module description:

Financial Statement Analysis

Semester	1
Academic year	1
Course code	IMTM1FSAIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The course covers the most important accounting principles as well as national and international accounting regulations and introduces students to the analysis of the balance sheet and income statement. The following contents are covered: - National and international accounting principles and accounting regulations - Selected aspects of balance sheet and income statement analysis - KPI analysis - Assessment of the asset, financial, and earnings situation on the basis of accounting

Learning Outcomes:

Alumni are able to analyse the net assets, financial position, and results of operations of companies on the basis of accounting data. They are able to use annual financial statement data and their analysis to identify weaknesses, risks, and threats as well as strengths and opportunities and derive appropriate options for action based on this.

Superior module:

Corporate Communication and Management

Module description:

Fundamentals of Corporate Management

Semester	1
Academic year	1
Course code	IMTM1FCMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The course 'Fundamentals of Corporate Management' offers students a sound insight into the fundamentals of management as well as strategy development models and current topics in strategic management. By dealing with relevant management concepts, theories and strategy models, students are enabled to analyze and understand complex corporate challenges and make appropriate strategic decisions. Particular attention is paid to strategic technology and innovation management as well as information and knowledge management as central management tasks in modern companies.

Learning Outcomes:

Upon completion of the course, alumni will have knowledge in: - Origin of management, management theory, theories and principles of corporate management, management concepts, RBV, MBV, KBV, etc. - The 10 strategy development models according to Mintzberg - Strategic technology and innovation management as a linkage to strategic management - Information management, knowledge management as a management task

Superior module:

Corporate Communication and Management

Module description:

Intercultural Communication

Semester	1
Academic year	1
Course code	IMTM1ICOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This course explores how effective communication across cultures facilitates not just individual development but also enhances productivity in today's multicultural workplaces. It highlights how judgement arises and can be addressed and points to the pitfalls of cross-cultural communication providing solution approaches. The course proposes culture as well as communication-related models and discusses their applicability to facilitate effective cross-cultural communication in on- and offline scenarios to enhance global dexterity.

Learning Outcomes:

Upon completing this course alumni understand how culture influences communication effectiveness. Alumni learn to understand and accept their individual cultural coinage and avoid the pitfalls of judging other's behavior based on their own cultural inventory. They know what aspects of communication to focus on, to suspend judgement on being confronted with unfamiliar behavior when communicating across cultural divides and understand how to devise communication strategies to accommodate cultural diversity.

Superior module:

Corporate Communication and Management

Module description:

Life Design 1

Semester	1
Academic year	1
Course code	IMTM1LD1IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

The focus of this course is entirely on the individual development of students. On the one hand, students are expected to enhance their self-management skills during their studies to improve learning outcomes. On the other hand, this course also helps in preparing students for their future career by fostering self-congruence and resilience, enabling them to effectively navigate changes and new challenges from a solution-oriented and resourceful perspective. The foundation for this lies in the PSI-theory, which serves as a scientific metatheory, integrating diverse studies from cognitive-, developmental-, personality- and neuropsychology fields. Through a PSI-theory concept, students can explore each of the four cognitive systems through theoretical input and practical demonstrations in the classroom as well as through individual self-reflection exercises in the workbook. This approach helps students in identifying their personal automatic programs or patterns, energy bringers and killers, valuable resources and strengths as well as establishing internally motivated short-, mid- and long-term goals.

Learning Outcomes:

Alumni will learn about their four cognitive systems (PSI), enhance their self-awareness and self-regulation as well as experience self-improvement, align current achieve-ments with past goals and navigate future challenges successfully, as well as may identify additional (blind) areas for development.

Superior module:

Experience Design Fundamentals

Module description:

Positive Psychology and Wellbeing in Tourism

Semester	1
Academic year	1
Course code	IMTM1PPWIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

This specialized master's course is designed to explore the synergies between positive psychology and the thriving field of tourism in order to enhance the overall well-being of both tourists and local communities. Corresponding theory, research results and practical applications provide students with an in-depth understanding of complex interdisciplinary approaches. Furthermore, selected best practice examples will showcase how positive psychology (including its core principles of positive emotions, mindfulness, and resilience) can contribute substantially to destination management, enhance the tourist experience, enrich tourism leadership with positive psychology principles or promote sustainable growth. Building on this foundation, students will be asked to apply the principles of Positive Psychology & Wellbeing to create an innovative and uplifting tourist experience.

Learning Outcomes:

Alumni will learn about core principles of positive psychology, exploring topics such as positive emotions, mindfulness, and resilience. They will possess a unique skill set combining positive psychology expertise with a deep understanding of the tourism industry in order to contribute positively to the development, management, and promotion of tourism experiences that prioritize the well-being of tourists and host communities.

Superior module:

Experience Design Fundamentals

Module description:

Research Methods

Semester	1
Academic year	1
Course code	IMTM1RE1IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Students learn the principles of social science research, including strategies, research designs, planning a research project and literature research. Students reflect on fundamental questions of scientific theory, such as: What characterizes knowledge gain? Does scientific progress exist? Can science serve to find the truth? What influences knowledge and how do views and the sciences change over the course of time? In addition, they deal more intensively with ethical aspects of research. Students also learn about the principles of qualitative research and learn about special methods like ethnography, observation, experiment etc. (For deepening the knowledge of qualitative Research, students can attend the elective "Research Methods 2")

Learning Outcomes:

Alumni are familiar with the most important currents, attitudes and thinkers in the theory of science. They will be able to assess their own position and reflect on their previous research achievements, as well as criticize their work according to their own way of thinking. Alumni know the difference between explorative, descriptive and hypothesis-testing research. They know the principles of qualitative research.

Superior module:

Research 1

Module description:

Strategic Innovation Management in Tourism

Semester	1
Academic year	1
Course code	IMTM1SIMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The Strategic Innovation Management master's course is designed to equip students with advanced knowledge and skills in managing innovation strategically within organizations. This course explores the complexities of innovation in the modern business landscape, focusing on how strategic management practices can foster innovation, enhance competitiveness, and drive sustainable growth. Students will delve into the theories and frame-works of strategic innovation management, learn to navigate the challenges of innovation in various organizational contexts, and develop strategic thinking skills that are critical for leading innovation initiatives.

Learning Outcomes:

Alumni will have a deep understanding of how strategic management principles can be applied to foster innovation within organizations. They will gain a solid foundation in the key concepts, theories, and models of strategic innovation management, including understanding how innovation can be a strategic tool for achieving competitive advantage. Furthermore, alumni are encouraged to critically analyze and evaluate the role of innovation in business strategy, including the ability to assess the impact of innovation on industry dynamics and competitive positioning.

Superior module:

Innovation Management Fundamentals

Module description:

Sustainability and Paradigm Shift

Semester	1
Academic year	1
Course code	IMTM1SPSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Part 1: Students will gain a deeper understanding about sustainable development and the fact that it is based on changing frameworks in politics and economy. They will reflect about the introduction of the 17 Sustainable Development Goals (SDGs) as part of the UN 2030 Agenda and how the SDGs were the starting point of a new pathway to sustainable development. In consequence, students will gain knowledge about how an integrative sustainable approach will be leading to a more sustainable society. This transformational process as well as the way of how to operationalize the SDGs is a key learning to actively form the future development of societies and economies. Part 2: The Symposium Ethics and Sustainability addresses the significant need for ethical orientation, particularly apparent in the last decade. We encounter ethics in numerous forms and applications, ranging from bioethics and medical ethics, animal ethics, to ethics in politics, economics, education, and the environment. It is apparent that our existence is moving within ethically and morally charged times, especially as the concepts of ethics and sustainability become increasingly nebulous and overused. This symposium aims to provide clarity amidst this conceptual confusion and sensitize students to ethical issues and questions of sustainability, both within a broader societal context and their professional environments. It provides an opportunity for students to reflect on ethical dilemmas and discuss the impact of ethics and sustainability in their respective fields of study and future.

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the paradigm shifts in politics, society and economy which create the basis for sustainable development. 2. Know that the transition to a sustainable society and economy is a transformational process. 3. Understand that the structures of unsustainability have to be altered. 4. Actively transfer the SDGs into management decisions and strategies 5. Analyze and reflect on ethical-moral dilemmas. 6. Evaluate opinions presented in a lecture within the context of their actions. 7. Argue societal issues in light of their professional field. 8. Articulate and justify their own opinions in group discussions. 9. Develop a heightened awareness of ethical considerations and sustainability within their professional practice.

Superior module:

Sustainability in Tourism 1

Module description:

Course titleSWSECTSTYPE

Advanced Accounting

Semester	2
Academic year	1
Course code	IMTM2AACIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course covers current challenges for accounting in an environment increasingly characterised by volatility, uncertainty, complexity, and ambiguity (VUCA). The following contents are covered: - Non-financial reporting, sustainability accounting, and integrated reporting - Opportunities and risks in connection with the digitalisation of accounting - Selected functional management accounting aspects (e.g., innovation management accounting) as well as tourism-specific management accounting

Learning Outcomes:

Alumni have a sound understanding of the methods, instruments, and models of financial and management accounting and are able to apply them appropriately in an increasingly changing and uncertain business context. They are able to adapt and optimise accounting instruments in a dynamic, complex, and international environment. They adopt a holistic perspective and are familiar with interrelationships and interactions within the company as well as between the company and its environment.

Superior module:

Corporate Management

Module description:

Digital Transformation in Tourism Project 1

Semester	2
Academic year	1
Course code	IMTM2TP1PT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

Students gain insights about specific projects of digitalization in tourism by theoretically elaborating them in form of a research project. They are capable of formulating a current and substantive research question, breaking down problems and their sub-problems, and utilizing existing models and theories for problem description and solution. Furthermore, students can approach the problem theoretically analytically and ultimately are able to address and document the research question at a scientific level.

Learning Outcomes:

The alumni are familiar with the principles of quantitative and qualitative research and can apply them, evaluate corresponding data, and analyse it. They are capable of creating a research concept and applying it, especially in the field of digital transformation in tourism. Additionally, the alumni have engaged with the topics of current tourism research, especially at academic conferences, and are familiar with the current discussions about the digital transformation in the tourism industry. On completing the course alumni have elaborated a theoretical project - possibly in the form of a conceptual scientific paper - following all rules of scientific work and at an enhanced analytical level. This output delivers the starting point for the course Digital Transformation in Tourism Project 2 in the third semester.

Superior module:

Digital Transformation in Tourism 1

Module description:

Experience and Transformational Design

Semester	2
Academic year	1
Course code	IMTM2ETDIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This master's course focuses on the design of transformative and memorable experiences within the dynamic field of tourism. The course aims to equip students with an in-depth understanding of design principles, theories and concepts, also familiarizing them with best practice examples. The course provides a comprehensive toolkit for creating experiences, touching on the fundamentals of storytelling, sensory engagement and transformational techniques etc. Considering crucial issues of sustainability, the aim is to create enriching and transformative experiences for both tourists and host communities. As part of the course, students will participate in a field trip to a selected attraction that currently encounters specific challenges. Working in groups, students will develop creative ideas using transformative design principles. Results will be presented in class and guidelines for improvement will be made available to the touristic partner.

Learning Outcomes:

Alumni will acquire a thorough understanding of the principles and theories that underpin experience as well as transformational design in the context of the tourism industry. They will also develop the ability to apply concepts and methodologies to real life examples (on occasion of the field trip and the subsequent alumni's project). At the same time, alumni will cultivate a heightened awareness of cultural sensitivity and sustainability principles in order to excel in the dynamic tourism industry.

Superior module:

Experience Design Fundamentals

Module description:

Innovation Project

Semester	2
Academic year	1
Course code	IMTM2IPRPT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	4
ECTS Credits	4
Examination character	immanent

Lecture content:

This master's course is structured to equip students with the necessary knowledge and hands-on skills to enhance their innovative and creative thinking capabilities on a master level. Through the exploration of various thinking approaches and creative methodologies, as well as participation in interactive team-based activities, students will improve their interpersonal abilities and learn to work effectively in both traditional and digital team settings. Also, new innovation techniques like Lego Serious Play (LSP) or Design Thinking will be part of the course. Based on the achieved knowledge about innovation methods, students realize a real-world challenge. They are divided into several groups, each tasked with developing and presenting an innovation project from conception to draft or test phase. Guided by an innovation process model, groups will navigate through the various stages of the innovation process, applying theoretical concepts to practical situations. This experiential learning approach not only reinforces students' understanding of innovation management principles but also enhances their project management skills, critical thinking, and teamwork capabilities.

Learning Outcomes:

Alumni will gain knowledge about the meaning and importance of innovation methods - learn and reflect on the correct use of tools and instruments - realize a dialogue-oriented reflection of the concretely experienced learning processes. This practical application will reinforce their learning, allowing them to critically assess and refine their approach to innovation, ensuring they are well-equipped to meet the challenges of the industry. Additionally, alumni have a comprehensive understanding of an innovation process model and its application in real-world projects. They will demonstrate the ability to apply innovation and project management theories to develop a tangible innovation project. Upon completing this course, alumni will work effectively in teams to manage and execute project tasks, overcoming challenges and leveraging diverse skill sets. They will present and document the innovation project's development process, from the ideation phase to the draft or test phase, with a clear strategy and rationale. Last but not least, alumni will be able to critically evaluate the project outcomes, reflect on the group's approach, the project's feasibility, and potential market impact.

Superior module:

Innovation Management Fundamentals

Module description:

Instruments of Corporate Management

Semester	2
Academic year	1
Course code	IMTM2ICMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This advanced course in Business Administration is centered on the critical aspects of assessing and measuring strategic performance, strategy implementation and control, organizational alignment, leadership, change management, and effective communication within organizational settings. Designed for students pursuing a Master-degree in business administration, the curriculum integrates theoretical foundations with practical applications to equip future leaders with the competencies needed to navigate and influence organizational dynamics effectively.

Learning Outcomes:

Upon completion of the course, alumni will: - Gain a deep understanding of the methods for assessing and measuring strategic performance - Develop competencies in strategy implementation and control - Use change management with the adoption and implementation of innovations within organizations, by ensuring that new ideas and technologies are effectively integrated and embraced by all stakeholders. - Master the tools and techniques for aligning the organization, leading change, and managing resistance and conflicts, with a focus on leadership principles - Understand the intricacies of personnel and organization management, including organizational structure and design - Explore the role of mindfulness in leadership, the importance of communication for leaders, and best practices in conducting meetings and discussions.

Superior module:

Corporate Management

Module description:

Smart Tourism Solutions

Semester	2
Academic year	1
Course code	IMTM2STSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This master course prepares students for the challenges and opportunities in intelligent tourism. The core content revolves around the knowledge fields of digital transformation in tourism, smart destination management, innovative technologies (e.g. AR, VR, AI-supported personalized travel recommendations, etc.), sustainability and smart tourism, mobile applications and platforms, data analysis and decision-making. Special focus is placed on concepts and strategies for the development of smart destinations and the use of technologies such as big data, artificial intelligence (AI) and the Internet of Things (IoT) to improve the destination experience. In addition, how intelligent solutions can contribute to the sustainable development of destinations and how the ecological footprint of tourism activities can be reduced. The exact content can be adapted and varied according to current developments in the tourism industry. However, it is important that students gain a comprehensive understanding of the opportunities and challenges of smart tourism.

Learning Outcomes:

With the rapid changes in technology and the increasing dependence on large IT platforms, alumni gain an understanding of the central market mechanisms and deal with methods and strategies for the successful planning and implementation of digital services. Understanding the tradeoffs and potentials, between personal data protection, enhancement of the customer experience and gains in efficiency are the key learnings of the course.

Superior module:

Tourism Management 1

Module description:

Statistics

Semester	2
Academic year	1
Course code	IMTM2RM2IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Students are introduced to general statistics. They learn about descriptive statistics and measurement theories. They learn how to enter and clean up data sets in SPSS and deal intensively with univariate distribution (frequencies: Mean, median etc.; arithmetic mean; standard deviation, z-statistics etc.). In addition, students learn how to present descriptive results using diagrams (e.g. boxplot, whiskers ...) in SPSS. Students deal with the principles of quantitative research, including sampling, the different questioning techniques, hypothesis formation, development of simple questionnaires. (Students who want to dive deeper into the topic of quantitative research can attend the free elective "Statistics 2")

Learning Outcomes:

Alumni know the difference between explorative, descriptive and hypothesis-testing research. They are able to apply the basic principles and methodological procedures theoretically and practically.

Superior module:

Research 1

Module description:

Strategic HR Management and Leadership

Semester	2
Academic year	1
Course code	IMTM2HRLIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Macro trends as challenges for HRM: world views, human images and ethical frameworks as the basis of HRM, changing values, demographic change, digitalization, globalization and their effects on HRM - The role of HRM in the framework of strategic management. - Current approaches to personnel planning and development: Needs analysis, employee involvement and flexibilization as a basis for personnel recruitment and de-velopment; personnel training and development, personnel retention and motivation; career concepts; management of the talent pipeline; work-life balance within HRM, conflict management in teams, diversity management. - Link to the topic ¿New Work¿. - Leadership models as a central component of leadership: trait theory as the basis of leadership; behavior-oriented leadership models, situation-based leadership model; management-oriented leadership models - Current challenges regarding leadership through co-evolution, co-creation, co-development and co-production; leadership and emotional intelligence

Learning Outcomes:

Alumni acquire extensive knowledge of the changing framework conditions of HRM and the associated latest strategic approaches in HRM. For the implementation of HRM functions in practice, alumni are familiar with personnel planning and development, and they incorporate corporate goals, individual employee goals and changes in social values into HR policy. They develop an understanding of how career concepts, talent acquisition concepts and work-life balance approaches serve to sustainably establish the company on the market through its own knowledge potential. Finally, they are also knowledgeable about the idea of New Work and its strategic importance. Alumni acquire an understanding of the complexity of the topic of leadership and the ability to implement leadership tasks in an accelerated, complex and uncertain economic environment. They learn about concepts and instruments that are suitable for strategic management (behavior-oriented, situation-oriented and management-oriented leadership models). In addition, alumni are familiar with the approaches of co-creation and open innovation, the implementation of which is part of their management task.

Superior module:

Corporate Management

Module description:

Sustainable Destination Management

Semester	2
Academic year	1
Course code	IMTM2SDDIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

There is a growing need for those responsible for managing destinations to begin to think in an integrated sustainable manner and to include this way of thinking into the strategic planning and management of destinations. This course is designed to equip students with knowledge about the principles of sustainable tourism and the fundamentals of destination management. A special focus will also be given to the topic of overtourism, reasons for its emergence as well as possible solutions. Based on this knowledge, students will learn how to develop sustainable destination strategies which address the needs of tourists and economic interests of the tourism industry as well as the protection of local people's business interests, heritage and environment. A special focus will be given to the management of living spaces taking different forms of locals' participation into account. Selected best practice examples will showcase successful approaches, including among others sustainable certifications for destinations as well as sustainable mobility concepts.

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the relationship between sustainable tourism policy and destination management. 2. Assess the phenomenon of overtourism. 3. Evaluate the complexity of issues that must be addressed in order to manage a destination sustainably. 4. Identify key indicators for sustainable destination management. 5. Design sustainable concepts for destinations. 6. Realize participatory processes in destinations.

Superior module:

Sustainability in Tourism 1

Module description:

Tourism Economy Performance Measurement

Semester	2
Academic year	1
Course code	IMTM2EPMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The central learning content of the course Tourism Economy Performance Measurement is different methods and key figures that can be used to measure the success of tourism regions and strategic business units. Special emphasis is placed on basic key figures such as the spending behavior of guests in a region through to more complex key figures such as the measurement of tourism value added according to common models (e.g. TSA). Furthermore, future key figures that could be collected in the future and which market research capabilities would be necessary for this.

Learning Outcomes:

Alumni will be given a comprehensive understanding of performance measurement in tourism regions as a basis for strategic management decision-making in tourism destinations. They will gain an in-depth insight into the current variants of measuring the success of destinations from an economic perspective. The correct interpretation of key figures on the one hand, as well as the use of special measuring instruments in destinations, also with a view to the future on the other hand, should enable alumni to recognize and apply efficient and contemporary measuring instruments.

Superior module:

Tourism Management 1

Module description:

Tourism Trends and Futures

Semester	2
Academic year	1
Course code	IMTM2TTFIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The understanding of the social phenomenon of trends in our society and its value for identifying business opportunities and the strategic implications for companies is the central topic of the course. The course centers around the following topics: Analysis of the environment as a prerequisite for innovative marketing, analysis of the environment using a systematic method (trend analysis, scenario technique, multivariate techniques, early-warning systems), analysis of the environment using creative methods (expert survey, Delphi survey, demographic marketing research, scenario planning), megatrends in society with relevant impact on tourism, Trends in key subjects areas of tourism (family tourism, urban tourism, summer tourism, winter tourism, health tourism, etc.)

Learning Outcomes:

Alumni have an understanding what trends are and how the emerge. They know different approaches on how trends can be identified and understand the different scientific approaches to the social phenomenon of trends. They are familiar with various research techniques on trends and are able to put their findings in context with with general shifts in society. Alumni are aware of different forms of trends and the scope of the impact on society and have practical experience on researching trend specific data on a specific business topic, mainly focusing on quantitative data analysis.

Superior module:

Tourism Management 1

Module description:

Course titleSWSECTSTYPE

Business Ethics

Semester	3
Academic year	2
Course code	IMTM3BETIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Students learn about the fundamentals of ethics, morals and principles and transfer them into the context of business and corporate ethics. A strong focus will be given to discussions in the context of philosophical approaches such as normative ethical approaches from the USA and Europe, modern Western approaches of consequentialism as well as alternative approaches based on character, relationships, integrity. Students will incorpo-rate this knowledge into business and corporate ethics by discussing selected topics and problem areas in business life, among others also topics such as ethical considerations In the context of digital transformation. Students will delve into discussions about ethical dilemmas and ethical decision-making. They will establish codes of ethics/conduct and learn about how to develop an ethical corporate culture. These are the fundamentals to establish corporate social responsibility and stakeholder management approaches. Through the exploration of global cases, students also strengthen their international perspective in the context of business ethics. In-depth systematic-ethical discussions of individual business ethics phenomena (e.g. corruption, whistle blowing, personnel policy) will strengthen students critical thinking.

Learning Outcomes:

Alumni can apply ethical principles to their area of economic activity. They know and evaluate the principles on the basis of the interdisciplinary discourse between philosophers, economists and social scientists. In doing so, they can engage in the discourse on a theoretical level on the extent to which there are connections between ethics and economics and how these should be shaped, as well as on a practical level where practical behaviour must be assessed. Alumni also apply their knowledge to tourism in a global context.

Superior module:

Sustainability in Tourism 2

Module description:

Digital Transformation in Tourism Project 2

Semester	3
Academic year	2
Course code	IMTM3TP2PT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	5
Examination character	immanent

Lecture content:

Students deepen their insights from Digital Transformation in Tourism Project 1 about specific projects of digitalization in tourism by empirically elaborating them in form of a research project. Starting with the theoretical analysis elaborated in the previous semester, they are capable of applying their own research by gathering empirical data, analysing them appropriately and ultimately addressing and documenting the research question at a scientific level.

Learning Outcomes:

Alumni are familiar with the principles of quantitative and qualitative research and can apply them, evaluate corresponding data, and analyse it. They are capable of executing a research concept in the field of digital transformation in tourism. Additionally, alumni have engaged with the topics of current tourism research, especially at academic conferences, and are familiar with the current discussions about the digital transformation in the tourism industry. On completing the course students have elaborated an empirical project - possibly in the form of a full scientific paper - following all rules of scientific work and at an enhanced analytical level.

Superior module:

Digital Transformation in Tourism 2

Module description:

Event Design in Tourism

Semester	3
Academic year	2
Course code	IMTM3EDSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

The aim of this course is to provide students with a comprehensive understanding of event design principles, based on experience design theories previously covered in the study program. Using theoretical concepts and best practice examples of successful tourism events, students will deeply explore various stages of effective and memorable event design within the industry. Also, students will have the opportunity to apply their knowledge by designing a real event, either within the university setting or in cooperation with tourism stakeholders. This hands-on experience will enable students to enhance their understanding of event design principles and most importantly, their practical application in real-world scenarios.

Learning Outcomes:

Alumni will be able to deal with the creation of events, understand the significance of dramaturgy and storytelling, respond to challenges during event design phases and gain practical experience through participation in a real event project within the tourism industry.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Finance and Sustainable Development Goals

Semester	3
Academic year	2
Course code	IMTM3FSGIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

The transition toward sustainability depends largely on the requirements of lenders and investors. The consideration of sustainability criteria, e.g., when banks grant loans, influences the behaviour of those seeking capital. At the same time, capital that is consciously made available for sustainable investments can trigger sustainable changes (e.g., climate-friendly initiatives, female empowerment, poverty reduction). The following aspects are covered: - Sustainable finance: development and current challenges - The role of sustainable finance and impact investing in achieving the United Nations' Sustainable Development Goals (SDGs) - Financial inclusion and the importance of access to financial services as an enabler for the SDGs - Financial literacy and the associated positive effects of reducing (old-age) poverty, better debt behaviour, green investments, etc. - Microcredit and its role in achieving the SDGs, especially poverty reduction through entrepreneurship, female empowerment, and improving the living conditions of entrepreneurs and their families.

Learning Outcomes:

After successfully completing the course, alumni will be familiar with the drivers of sustainability orientation in the financial sector, in particular the pressure from capital suppliers, politicians, and NGOs. They are familiar with the relevance of a sustainable orientation in finance to enable the achievement of the SDGs. By taking an integrative view of finance and its role in the transformation towards a sustainable economy from diverse perspectives (e.g., diversity, female empowerment, poverty reduction, climate change), this course trains almuni to think in a systematic and holistic way.

Superior module:

Sustainability in Tourism 2

Module description:

Innovation Lab

Semester	3
Academic year	2
Course code	IMTM3INLLB
Type	LB
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The "Innovation Lab" course is an immersive, experiential learning program designed to push the boundaries of conventional education. It offers students a platform to explore and experiment with cutting-edge ideas, technologies, and methodologies in the realm of innovation. This course acts as a catalyst for creativity, encouraging students to think outside the box and develop innovative solutions to real-world problems. Through collaboration with peers, faculty, and industry experts, students will engage in a series of projects that challenge them to apply their knowledge, harness their creativity, and leverage new technologies.

Learning Outcomes:

Alumni will demonstrate a deep understanding of innovation processes and methodologies. Upon completing this course, they will develop the ability to think critically and creatively to solve complex problems. Alumni will gain hands-on experience with emerging technologies and innovation tools and collaborate effectively with a diverse group of peers as well as professionals to bring innovative ideas to life. Last but not least, they will present and evaluate innovative projects, reflecting on their impact and potential for real-world application.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Master Colloquium

Semester	3
Academic year	2
Course code	IMTM3MCOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Students work on creating a research proposal for the Master's thesis. They develop frameworks and gaps from the literature and learn the difference between research objective and research question. Additionally, they delve deeper into the qualitative as well as quantitative research methods.

Learning Outcomes:

Alumni are able to create a research concept and apply it. They are able to define research questions and research objectives and write a research proposal. In addition to knowing the principles about qualitative and quantitative research, alumni are able to apply the research methods.

Superior module:

Research 2

Module description:

PR and Influencer Marketing in Tourism

Semester	3
Academic year	2
Course code	IMTM3PIMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This course focuses on public relations measures, overview of PR instruments and measures for tourism businesses and organizations, evaluation and selection of communication tools that make sense in terms of communication policy and business management, rules that can be described as "state of the art" in media relations and online communication. A particular focus is given to public relations strategies in social media, as well as the use of freelance journalists and influencers in the tourism context. Evaluation of PR plans and the creation of a company's PR plan; crisis PR in destinations, as well as a critical examination of communication in the public sphere, also from an ethical and moral point of view.

Learning Outcomes:

The importance of public relations in tourism is recognized by alumni and they understand the many possible applications. At the same time, alumni are aware of the moral dimension of communication in the public sphere and have critically examined the advantages and disadvantages.

Superior module:

Tourism Management 2

Module description:

Service Design in Tourism

Semester	3
Academic year	2
Course code	IMTM3SDEIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This master¿s course focuses on the innovative and strategic aspects of service design within the dynamic field of tourism. The aim is to provide students with an in-depth understanding of the theories, concepts and practical applications of service design specifically tailored to the tourism industry. This includes user-centered design methodologies that identify the diverse needs and expectations of tourists through the development of personas and journey mapping. In this context, it will also be crucial to explore cutting-edge technologies that can be used to enhance the tourist experience and optimize service delivery. The sustainability of services, with strategies to minimize environmental impact, promote cultural sensitivity and contribute to the long-term well-being of destinations, will also play a prominent role in this course. Building on this foundation, students will engage in practical exercises to develop actionable service design solutions, preparing them for the challenges of the rapidly evolving tourism landscape. In order to gain practical experience and at the same time sharpen their optimization mindset, students will be assigned different scenarios (e.g., visiting a museum, going through the online booking process of a hotel or using public transport in the city). Students will have to observe, analyze and critically discuss the relevant interaction points from a tourist¿s point of view.

Learning Outcomes:

Upon completion of this course, alumni will be equipped with a comprehensive set of skills that will enable them to take a leading role in the design of tourism services. They will also be able to critically analyze and evaluate tourism services (in different areas such as accommodation, transport, attractions, etc.) and understand the interconnectedness of these elements and their impact on the overall tourist experience.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Tourism Branding

Semester	3
Academic year	2
Course code	IMTM3TBRIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Basics of brand management, the construction of brands, do's & don'ts of brand building as well as current topics of brand policy, communication strategies of tourism companies and destinations. The content focuses on: Technical and legal definitions, types of brands, function of brands, positioning, neuropsychological aspects, brand management, brand portfolios, brand evolution, brand extension, brand valuation, licensing and merchandising, brands in tourism, services vs. tangibility, destinations vs. consumer goods, nation branding.

Learning Outcomes:

Alumni expand their marketing knowledge in the area of brand management and recognize the importance of branding in tourism as an important tool for differentiation and positioning.

Superior module:

Tourism Management 2

Module description:

Tourism Data Intelligence

Semester	3
Academic year	2
Course code	IMTM3TDIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course delves into the dynamic intersection of tourism and data analytics, providing students with comprehensive knowledge and practical skills in harnessing data for in-formed decision-making within the tourism industry. The course covers key topics such as data acquisition, processing, and analysis, emphasizing the application of advanced techniques like data hubs, knowledge graphs, and business intelligence tools specific to the tourism sector. Students will explore the significance of data intelligence in the context of tourism, gaining insights into its role in enhancing customer experiences, optimizing business operations, and informing strategic planning. The course may incorporate hands-on exercises, case studies, and real-world applications, allowing students to develop a profound understanding of the practical implications of data intelligence in tourism.

Learning Outcomes:

Throughout the course, emphasis is placed on the potential impact of applications in data intelligence on the tourism landscape. By the end of the course, alumni will be equipped to navigate the complexities of tourism data, formulate insightful research questions, and leverage data intelligence tools to contribute to innovation and efficiency within the tourism industry. They gain insights about different applications of data intelligence in tourism like e.g. data analytics and innovative data management in tourism with data hubs, knowledge graphs, business intelligence tools, etc.

Superior module:

Digital Transformation in Tourism 2

Module description:

Mandatory Elective

International Corporate Management

Semester	3
Academic year	2
Course code	IMTM3ICMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This specialized course in International Corporate Management is a core component of the master-program. It provides students with a comprehensive understanding of corporate management within the global context, emphasizing the complexities of operating across international borders. The course covers a broad range of topics, including inter-cultural management, international business relations and economics, global expansion strategies, diversification, mergers and acquisitions (M&A), strategic alliances, strategic management of business units and subsidiaries, and the management of investments and collaborations.

Learning Outcomes:

Alumni can navigate the complexities of international corporate management and are prepared for successful careers in the global business environment. They are able to perpare and manage internationalization strategies, especially mergers & acquisitions as well as strategic alliances. Additionally, they will be poised to contribute effectively to the international operations of their future organizations.

Superior module:

Mandatory Elective

Module description:

Legal Compliance and Cybersecurity in Digital Tourism Management

Semester	3
Academic year	2
Course code	IMTM3LCCIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course provides a comprehensive exploration of the legal landscape governing data management within the tourism industry. Focused on ensuring a thorough understanding of legal frameworks, the course addresses the significance of compliance with the Gen-eral Data Protection Regulation (GDPR) and emphasizes the critical role of robust data security practices. The curriculum covers key legal aspects related to data management, with a specific focus on the GDPR's implications for the collection, processing, and storage of personal data in the tourism sector. Students will gain insights into the intricacies of legal requirements, exploring case studies and practical scenarios to navigate the complexities of data protection laws. In addition to legal considerations, the course addresses the broader context of data security and digital business security in the tourism industry.

Learning Outcomes:

By delving into the legal intricacies of data management and emphasizing the importance of data security, this course equips alumni with the knowledge and skills necessary to navigate the evolving regulatory environment and contribute to responsible and secure data practices within the dynamic field of data management in tourism. Alumni will gain an understanding of legal requirements in the field of data management and comprehend the necessity to ensure robust data security measures within businesses in the tourism sector to build trust, protect customer privacy, and uphold the integrity of digital business operations. Alumni will learn to assess and implement measures to safeguard sensitive information, ensuring the integrity and confidentiality of data in the digital tourism landscape.

Superior module:

Mandatory Elective

Module description:

Social Sustainability in Tourism

Semester	3
Academic year	2
Course code	IMTM3SSTIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Social sustainability is a core part within the context of more responsible and ethical business development which is founded on social justice, equality and mutual respect. Students learn about the different aspects of social sustainability in tourism and how they are combined to achieve certain levels of individual and community wellbeing. Some of the issues of concern for social sustainable development include: - Human rights in tourism - Labor conditions in tourism, including the topic of New Work - Women¿s empowerment and gender equality - Education as vital part of tourism development - Protection of children - Indigenous peoples - People with disabilities in tourism - Poverty and reduction of poverty through tourism - Preservation of culture and heritage Students will discuss these aspects on a regional as well as global scale and will reflect about their importance for countries of the global north as well as of the global south. The course will incorporate a strong case study approach.

Learning Outcomes:

Alumni will be able to assess social impacts of tourism, both from a positive as well as negative perspective. In addition, they understand the circumstances under which these impacts are most likely to occur. On the basis of this assessment, alumni will incorporate managerial approaches in tourism which focus on socio-cultural benefits while minimizing the associated costs.

Superior module:

Mandatory Elective

Module description:

Course titleSWSECTSTYPE

Life Design 2

Semester	4
Academic year	2
Course code	IMTM4LD2IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Building on what students learned in the first semester, Life Design 2 in the fourth semester aims to refine student¿s personal and professional goals. This progress will be documented through the life design portfolios they began creating in the first semester. By exploring goal-setting techniques, student¿s personal and professional development goals should be refined and made more achievable for them. Additionally, through a strong focus on self-regulation and resilience, students should be able to navigate possible challenges and regulate their behavior and emotions to support reaching their goals. By the end of the course, students will complete their portfolios and present their personal journey throughout the two years, as well as their current career aspirations and strategies for further development. Moreover, students will engage in a feedback process with their colleagues to identify blind spots and additional resources for their future career paths.

Learning Outcomes:

Alumni will refine long-term career goals aligned with personal values and strengths, enhance their self-regulation skills, foster self-congruence and resilience to effectively navigate challenges as well as may identify additional (blind) areas for development.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Master Exam

Semester	4
Academic year	2
Course code	IMTM4MAEDP
Type	DP
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	2
Examination character	final

Lecture content:

Students present and defend their Master's thesis and also establish curricular references to the Master's thesis. In addition, students are questioned on general topics of the curriculum, whereby they are also familiar with the connections between individual key topics. Additionally, they can evaluate these.

Learning Outcomes:

In the Master's examination, alumni can evaluate the content they have learned in a scientific and practical context and summarize its complexity.

Superior module:

Research 2

Module description:

Master Thesis

Semester	4
Academic year	2
Course code	IMTM4MATIT
Type	IT
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	20
Examination character	immanent

Lecture content:

Content design: see chapter E4

Learning Outcomes:

The Master's thesis demonstrates the ability to work scientifically and to continue learning independently in a research-led manner. Alumni are able to work on complex problems from the core subject areas or research focuses of the degree program, solve them independently, document them scientifically and argue them at an academic level.

Superior module:

Master Thesis

Module description:

Master Thesis Seminar

Semester	4
Academic year	2
Course code	IMTM4MTSSE
Type	SE
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Students work intensively on the topic of their Master's thesis and are supported in their research process (strategically and methodically). The students present and discuss the topic, the methodical approach and the content structure, and in the second phase, the first results of the Master's thesis.

Learning Outcomes:

Alumni are able to work on complex problems from the core subject areas or research focuses of the degree program, solve them independently, document them scientifically and argue them at an academic level.

Superior module:

Research 2

Module description:

Tourism and Climate Change

Semester	4
Academic year	2
Course code	IMTM4TCCIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Students will learn about the complexity of climate change as well as its effects for tourism industry: changing geographic consumer patterns, future competitiveness and sustainability of tourism destinations as well as changes of international tourism development. In addition, students will deal with adaptation and mitigation strategies on enterprise, destination and global scales. A strong focus will be given to the reduction of risks and the development of new products and business models in the context of climate change and tourism.

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the complexity of climate change. 2. Evaluate chances and challenges of climate change for tourism enterprises as well as for destinations. 3. Understand changing consumer patterns in the context of climate change. 4. Know and apply adaptation and mitigation strategies for tourism enterprises and destinations in the context of climate change. 5. Assess links between climate change and sustainable tourism in international tourism management.

Superior module:

Sustainability in Tourism 2

Module description:

Mandatory Elective

AI in Tourism

Semester	4
Academic year	2
Course code	IMTM4AITIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

Students develop and apply the use of artificial intelligence (AI) using practical examples. The results of the AI-supported analysis are to be compared with the current state of knowledge in order to gain an understanding of the correct query technique on the one hand and the expected quality on the other. Depending on the state of development and possible applications of AI, different possible applications of AI in a professional environ-ment will be tested, practiced and critically scrutinized in the tourism lab. In addition to the technical aspects, a sensitivity for ethical and moral issues should also be created.

Learning Outcomes:

The master's course AI in Tourism is designed to train and sensitize alumni to the practical application of artificial intelligence. As this topic is undergoing rapid change, the course is deliberately designed to be open in order to create the most comprehensive and flexible framework possible for the field of artificial intelligence and its possible applications in practice.

Superior module:

Mandatory Elective

Module description:

Current Issues in Sustainable Tourism

Semester	4
Academic year	2
Course code	IMTM4ISTIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

This course is designed to deal with current topics in the context of sustainable tourism such as: 1. Mobility in tourism 2. Circular economy in tourism 3. Food waste reduction in gastronomy and hospitality The course will be designed to either integrate international guest lecturers, excursions or a sustainable tourism project in order to provide an international and/or hands-on learning activity. As an alternative, a short-term-mobility to one of the partner universities in Canada or Italy will be organized where students will participate at one of their sustainability modules learning about special aspects of sustainability in the corresponding destinations.

Learning Outcomes:

Alumni will develop the ability to think critically and creatively in the context of sustainable tourism and will be able to apply specific sustainable measurements. Over all, sustainable values become alumni¿s second nature, no matter in which context of their business activities. Their awareness about sustainability will be relevant for their dedicated field of action, might it be on a regional or a global scale.

Superior module:

Mandatory Elective

Module description:

Start-up and Business Plan

Semester	4
Academic year	2
Course code	IMTM4SBPIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

This comprehensive course covers the A to Z of start-up formation, from ideation and market research to business model development, financial planning, and pitch preparation. Students will gain hands-on experience by creating their own business plans, which will serve as a roadmap for their entrepreneurial ventures. Through interactive lectures, case studies, and workshops led by business experts, students will acquire the knowledge and skills necessary to navigate the complex start-up ecosystem.

Learning Outcomes:

Alumni will understand the foundational concepts of entrepreneurship and start-up dynamics. They will be able to conduct thorough market research and identify viable business opportunities. Furthermore, they will develop a robust business model and a comprehensive business plan. Alumni will learn effective strategies for marketing, branding, and customer acquisition. Last but not least, alumni will prepare and deliver compelling pitches to potential investors and stakeholders.

Superior module:

Mandatory Elective

Module description:

Legend
Semester	Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWS	weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS Credits	Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
Type	BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture

Name	Purpose	Lifetime	Type	Provider
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_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google

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