Generalists are in demand now!
The Master's degree in Business Administration offers a generalist and practice-oriented education that prepares you specifically for a successful career in middle and upper management. You will acquire comprehensive management skills in order to assert yourself as a manager in a dynamic business environment.
The curriculum of the Master's degree program in Business Administration at the Salzburg University of Applied Sciences is designed to be practical and future-oriented. In the first three semesters, you will acquire comprehensive specialist skills in the areas of management & leadership, digital transformation and innovation management. From the second semester onwards, you have the opportunity to focus on a specialization, Financial Management, People Management and Management of Sustainable Value Creation.
We provide you with the best possible tools for your future tasks as a qualified specialist and manager in middle and upper management, both in the industrial and service sectors. We show you strategies for coping with complexity and uncertainty, teach you team-oriented working methods, strengthen your ability to innovate, abstract and integrate and confront you with holistic and networked approaches.
The Master's course is integrated into the research of the degree program. You can therefore work on scientific tasks at an international level in the Master's theses. Finance experts such as the South African university professor Johan Coetzee or Prof. Moshe Banai, management expert at the City University of New York, not only provide valuable input as guest lecturers, they will also actively support you in your research projects.