Full-time
Business Management
Accounting and Financial Reporting 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1BUBIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will possess detailed knowledge of the principles of corporate accounting (financial accounting and management accounting). They will have gained basic understanding of the various components and areas of accounting and will have learned how goods and financial movements can be represented in the accounting system. They will know the rules and specific methodology applicable to accounting and financial reporting and can record key ongoing business transactions.
Superior module:
Finance & Accounting 1
Module description:
-
Business Management & Organization
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1BWOVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | final |
Learning Outcomes:
- Alumni will be familiar with the distinction of business management as a science and an applied art and thus have knowledge of pragmatic action in a business management context - Be familiar with the science-based practical orientation of business management - Business thinking and reasoning (evidence-based management) - Definition of management processes and tasks - Problem-focused and solution-oriented application of management theories and tools - How perspectives (according to schools of thought in business management) differ, resulting in enhanced power of judgment, i.e., which business problem is part of a solution - Alumni will know the functional areas of corporate management and be able to relate them to form a holistic view. - They will be familiar with the structural characteristics and processes of organizations and be able to shape them situationally (internal and external view).
Superior module:
Corporate Management 1
Module description:
-
Business Mathematics
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1MATIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have acquired fundamental knowledge of business mathematics
Superior module:
Research Methodology
Module description:
-
Commercial law
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1WIRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Learning Outcomes:
- Alumni will be familiar with the Austrian Business Code (UGB) effective since 1 January 2007, the Austrian Limited Liability Companies Act (GmbHG) and the Austrian Stock Corporation Act (AktG). - They will be able to recognize possible problems in connection with corporate decision-making, representation and liability. - Awareness of practical problems relating to competition law and antitrust law - In the area of public commercial law, they will be familiar with the provisions of the Austrian "Gewerbeordnung" (Industrial Code) and understand main principles of public procurement and subsidy law.
Superior module:
Legal Foundations
Module description:
-
Cost Accounting
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1KOLIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Alumni will possess detailed knowledge of the principles of managerial accounting (cost accounting). They will have gained basic understanding of the various components of managerial accounting and have learned how goods and financial movements can be represented in the accounting system. They will be familiar with the main managerial accounting systems used in practice, know how to use cost accounting to support decision-making, and be able to select the most suitable method depending on the use case.
Superior module:
Finance & Accounting 1
Module description:
-
Fundamental Research Methodology
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1WIAIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | final |
Learning Outcomes:
Upon completion, alumni will - Understand the importance of research methodologies for their academic training and their career - Understand the difference between everyday knowledge and scientific knowledge - Connect research work with systematic and justified application of research tools - Define business management concepts and ascribe them to a school of thought - Present scientifically logical and stringent arguments - Know essential research methods of scientific work - Conduct literature research, evaluate and excerpt sources - Define structure and steps for an academic paper (including an exposé of the proposed topic) - Know the difference between quantitative and qualitative empirical social research methods - Critically interpret texts and studies with empirical findings - Rational-stringent reasoning from a business-management perspective - Know and apply research and academic writing methods incl. the university`s citation rules - Give and get feedback as sources for revising academic papers - Conduct research "to the best of their knowledge and belief"
Superior module:
Research Methodology
Module description:
-
General Legal Principles & EU Law
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1REUVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | final |
Learning Outcomes:
- Alumni will have basic knowledge of the Austrian legal system and its integration within the European framework. - They will be familiar with domestic and European sources of law. - Basic experience in dealing with notifications of administrative decisions and ordinances as the central forms of sovereign action, and with contracts as a means of shaping living circumstances according to one`s own will. - They will be familiar with institutional and substantive European law and with important types of proceedings such as Austrian preliminary ruling proceedings (Vorabentscheidungsverfahren) and contract infringement proceedings (Vertragsverletzungsverfahren). - Alumni will have more than just basic knowledge of Austrian private and public commercial law.
Superior module:
Legal Foundations
Module description:
-
International Business Communications 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1IBCIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course alumni understand the fundamental principles of business communications as executed in English as a lingua franca in international business. They know about cultural preferences and differences in language use and have developed a basic understanding of their impact on business interactions. Alumni have developed the fundamental skills to communicate and present business contents effectively. They have become aware of any proficiency gaps to meet the requirement of a B2 level in English and have taken steps to address these.
Superior module:
International Business Communications 1
Module description:
-
Macroeconomics, Sustainability and European Integration
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1MNEIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 4 |
| ECTS Credits | 4 |
| Examination character | final |
Learning Outcomes:
- Alumni will know the relevant macroeconomic restrictions on business management decisions. - They will be familiar with Austria`s national output measurement and the associated shortcomings, since neither sustainability nor digitization are adequately taken into account. - Have the competence to explain cause, effect and management of key macroeconomic variables (inflation, unemployment, growth) related to business decisions. - Understand the conflicting goals of growth and sustainability and be able to assess options in this regard (SDG) - Be able to assess European integration with a view to business decisions in Austria. - Know the economic imbalances in the EU and the associated effects on Austria. - Be familiar with the current macro-meso-economic discussions on sustainability along with the ability to assess the different problem horizons. - Be able to discuss the net cost of European monetary policy (with regard to the respective players) After completing the symposium, alumni will also be able to - analyze and assess social, environmental, and economic sustainability developments in the context of their studies - describe and challenge ways of thinking within their discipline - question their own ideas and values and the ideas and values of others - present their own point of view on sustainability and collate it with that of others - derive insights from research presentations and integrate them into their own body of knowledge.
Superior module:
Economics
Module description:
-
Self-Directed Learning & Communication
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1SLKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will know and have tested techniques that allow them to plan ahead and deal with the topic of time and their inner self in a resource-oriented/efficient way. As a result, they will be able to recognize tasks, formulate and assess their goals, and thus take a strategic approach to accomplishing tasks. They will be able to develop and shape their own development regardless of external circumstances. Each student will find their own effective communication and presentation style. They will be able to communicate authentically, and in a way that is appropriate for the situation and system.
Superior module:
Social Skills 1
Module description:
-
Taxation 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | BWIB1STEVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | final |
Learning Outcomes:
Alumni will be familiar with the basic principles of taxation theory, the character and effect of taxes, and the main aspects of the most important tax legislation.
Superior module:
Finance & Accounting 1
Module description:
-
Accounting & Financial Reporting 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2BUBIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have deepened the knowledge acquired in Finance & Accounting 1. Building on Accounting and Financial Reporting 1, alumni will have learned the basics of preparing annual financial statements. In addition to the general principles of proper accounting, alumni will be familiar with the accounting rules under com-pany and tax law. They will know how to address recognition and measurement aspects with regard to fixed and current assets as well as equity and liabilities, and how to prepare a profit and loss statement in line with accounting policies.
Superior module:
Finance & Accounting 2
Module description:
-
Capital Budgeting
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2INVIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be familiar with the time value of money and the influencing factors of capital budgeting decisions. They will know how to select and apply static and dynamic calculation methods, and will be able to include risks and uncertainties in capital budgeting considerations using suitable methods.
Superior module:
Finance & Accounting 2
Module description:
-
Corporate Management & Transformation
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2CMTVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2.5 |
| ECTS Credits | 3 |
| Examination character | final |
Learning Outcomes:
- Broad knowledge of the theoretical background (management concepts) and methods (management tools) of normative management - A reflective understanding of the social and environmental responsibility of organizations - Understand management as a dialogue between the economic and behavioral science paradigms - Know, understand and independently assess the responsibility of companies in their respective context - Know business and corporate ethics positions and critically reflect on their argumentation - Systematically deal with current issues of relevance to business ethics in normative corporate management and present their own point of view in a discourse - Understand organizational transformation as a responsibility that goes beyond organizational boundaries (co-development of company and its environment) - Participate in the public discourse and contribute to its rationalization - Understand and develop business models
Superior module:
Corporate Management 1
Module description:
-
Financial Markets
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2FINIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be familiar with the types, tasks and functions of financial markets and the institutions operating in these markets.
Superior module:
Finance & Accounting 2
Module description:
-
Fundamentals of Human Resource Management
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2GHRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have fundamental knowledge of human resource management. They will be familiar with the fundamental structures and mechanisms of human resource management including relevant concepts, goals and tasks of human resource management. The course also provides them with an overview of key tools and topics (employer branding, recruitment, as well as motivational and leadership theories).
Superior module:
Functions 1
Module description:
-
Fundamentals of Logistics
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2GLOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni are acquainted with the theoretical models, procedures, methods and instruments, and will be able to apply them to simple logistical tasks.
Superior module:
Functions 1
Module description:
-
Fundamentals of Marketing
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2GMAIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be familiar with the fundamental principles and mechanisms of marketing. In addition to basic concepts, the course will also provide an overview of key strategic analysis tools as well as knowledge of operational marketing instruments (product, price, promotion, place).
Superior module:
Functions 1
Module description:
-
International Business Communications 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2IBCIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course alumni have expanded their understanding of the fundamental principles of business communications as executed in English as a lingua franca in international business. They are aware of cultural preferences and differences in language use and have developed an intermediate understanding of their impact on business interactions. Alumni have enhanced their fundamental skills to communicate and present business contents effectively and have managed to close proficiency gaps as identified in International Business Communications 1 to meet the requirement of a B2 level in English.
Superior module:
International Business Communications 2
Module description:
-
Microeconomics and Digital Economics
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2MDEIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
- Alumni will know how markets work and understand the associated welfare effects of different market forms. - They will understand digitalization-induced market dynamics towards oligopolies and monopolies based on the cost structure of information goods. - They will be able to determine static and dynamic equilibrium paths of markets. - Alumni will be able to assess the rent transfer of economic policy measures. - They will have acquired power of judgment through strategies modeled on the basis of game theory. - They will know the cause of the value creation of platforms (google, amazon, facebook etc.) due to network externalities. - Alumni will also be able to apply an economic rationality reflexively by analyzing their own rational decisions (opportunity costs, expected utility), or interpret abnormalities from the perspective of behavioral economics and state improvements (nudging).
Superior module:
Economics
Module description:
-
Presentation & Moderation
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2PMOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be able to present effectively and convincingly in a target-group oriented manner, using their individual presentation style. They will be able to use presentation media effectively. They will know moderator techniques and tools and will be able to efficiently moderate workgroups.
Superior module:
Social Skills 1
Module description:
-
Research Methods 1 - Statistics Basics
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | BWIB2FM1IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
- Alumni will be familiar with the fundamental types and applications of statistics - They will know the significant contribution of statistics to gaining scientific insights (verification, probabilization, falsification and testing of hypotheses) - They will be able to competently perform statistical data extractions and interpret such data
Superior module:
Research Methods 1
Module description:
-
Applied Human Resource Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3AHRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will know of key HR management tools in the areas of HR development, conflicts within companies, remuneration, HR planning, working time management.
Superior module:
Functions 2
Module description:
-
Corporate Finance
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3UFIIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be familiar with the basic principles of corporate financial management and the tasks and goals of financial management. They will be familiar with the various types of financing as well as their characteristics, advantages and disadvantages, and they will be able to assess the suitability of the various types of financing for corporate financing purposes based on various influencing factors. They will have gained the ability to optimally structure and shape corporate finance for a company.
Superior module:
Finance & Accounting 3
Module description:
-
Digitalization
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3DIGIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have acquired the fundamentals of current methods and trends of digitalization in practical business settings. This includes insights into artificial intelligence, business intelligence, virtual reality and blockchain. Upon completion of the course, alumni will be able to understand and evaluate the future effects of digitalization on business processes.
Superior module:
Business Informatics
Module description:
-
International Business Communications 3
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3IBCIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni possess the fundamental communication skills to plan for, draw up and execute selling and buying activities as required in international business transactions. They know how to conceptualize winning sales materials and how to follow up on them in business correspondences. Further, they understand how to communicate terms and conditions for buying processes. Alumni understand the principles of negotiation preparation and have applied these in a simulated selling/buying activity.
Superior module:
International Business Communications 3
Module description:
-
Managerial Accounting
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3CONIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be familiar with the fundamentals of management accounting. They will be able to use managerial accounting as a management tool for planning, steering and monitoring business activities They will know the tasks of management accountants and the most important managerial accounting instruments as well as the goals and tasks of operational and strategic management accounting. The focus is on operational management accounting, in particular on operational planning and budgeting.
Superior module:
Finance & Accounting 3
Module description:
-
Operational Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3OMGVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni learn to operationalize requirements and goals from normative and strategic management and to translate them into specific execution plans. Alumni learn to analyze different forms of organizations with regard to their suitability for realizing corporate management goals. Alumni learn to formulate practical recommendations for action.
Superior module:
Corporate Management 2
Module description:
-
Process & Quality Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3PQUIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will know the theoretical models, procedures, methods, and instruments in these fields, and will be able to apply them to simple tasks in the area of process and quality management.
Superior module:
Operations Management
Module description:
-
Purchasing & Materials Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3EINIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will know the theoretical models, approaches, methods, and instruments, and will be able to apply them to simple tasks in the field of purchasing and materials management.
Superior module:
Functions 2
Module description:
-
Relationship Marketing
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3REMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
Knowledge acquisition: - Be familiar with the fundamentals of RM and how it differs from CRM. - Able to distinguish and interpret different types of customer life cycles. - Capable of thinking from the customer's perspective. - Able to identify RM measures in detail and implement them at a low level. This includes knowledge of strategic and operational specificities as well as the application of certain analysis and management tools. Social skills: - Improve social skills, especially building and maintaining relationships. In addition, alumni will learn to - Capture the complexity of (business) relationships. - Develop action/solution approaches for simple practical problems and assess them in terms of implementation potential. - Present factual, logical, and structured results in smaller impromptu presentations.
Superior module:
Functions 2
Module description:
-
Research Methods 2 - Qualitative Methods
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3FM2IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
- Alumni will be familiar with risks inherent in surveys and their interpretations as well as with scientific and epistemological foundations. - They will be able to conduct research with a view to practical application and submit carefully contemplated recommendations for action. - They will have the ability to design qualitatively oriented research and will have the requisite knowledge to conduct and interpret in-depth interviews, focus groups, and observations.
Superior module:
Research Methods 2
Module description:
-
Strategic Corporate Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | BWIB3SUFVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | final |
Learning Outcomes:
- Understand the fundamentals of strategic management and their place within the context of corporate management - Able to systematically analyze environments and company situations - Able to develop and assess strategic options for companies in the face of incomplete information - Derive a strategy appropriate to the environmental and company situation - Formulate conditions to ensure optimal implementation and monitoring
Superior module:
Corporate Management 2
Module description:
-
BA Colloquium
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4BAKSE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni gain the ability to identify and develop topics for their bachelor's thesis.
Superior module:
BA Colloquium
Module description:
-
Case Studies of Corporate Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4FUFUE |
| Type | UB |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
Alumni strengthen their ability to work independently. Alumni practice logical thinking and making stringent deductions. Strategic, tactical and operational management are understood as an overall task of corporate management. Alumni strengthen their problem-solving skills. Alumni learn to argue and think from a business management perspective. Deutero learning is strengthened.
Superior module:
Corporate Management 2
Module description:
-
Product Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4PROIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni are familiar with the essential phases relevant for product development. They are able to identify, document and analyze business processes for optimization potentials. Alumni, moreover, understand to approach new product development in a processes-oriented way.
Superior module:
Operations Management
Module description:
-
Project Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4PJMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1.5 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the principles of project and process management along with the implications of quality-oriented process management. They are able to initiate, control and conclude projects. Alumni know to select and apply the planning methods of different project phases.
Superior module:
Operations Management
Module description:
-
Standard Business Software
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4BSSIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
Alumni will know how information technologies and systems can be used effectively and efficiently in accordance with organizational goals, and how informational content can be developed and made available according to user needs. They will also know how to use the tools of applied business informatics for core company processes to support and drive business.
Superior module:
Business Informatics
Module description:
-
Corporate Treasury
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4COTIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2.5 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will know the tasks and management options of corporate treasury and will be familiar with the impact of digitalization and sustainability issues on corporate treasury. They will know the financial risks to which companies are exposed and the role of treasury in managing such financial risks. They will have an understanding of capital management tools (cash management, working capital management, liquidity management) and will be apply them.
Superior module:
Specialization Finance & Accounting / 4th semester
Module description:
-
Cost Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4KMAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2.5 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained detailed knowledge of cost management. They will be familiar with the main cost management methods and will be able to set up a cost accounting and cost management system according to the respective use case. They will know which factors speak for which basic cost accounting system and where that system should be supplemented by additional cost management tools. They will be familiar with the effects of digitalization on cost management and the possibilities of incorporating sustainability aspects into cost management.
Superior module:
Specialization Finance & Accounting / 4th semester
Module description:
-
Financial Statement Analysis and Company Valuation
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4BIUIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be familiar with and can apply the methods used in company valuations and balance sheet analyses. They will be able to analyze and evaluate annual financial statements as regards financial position, cash flows, and financial performance, using appropriate metrics. They will be able to determine company values using various methods and will be familiar with the advantages, disadvantages, and problematic aspects of the respective methods.
Superior module:
Specialization Finance & Accounting / 4th semester
Module description:
-
Employer Branding & Recruiting in the Digital Context
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4BRDIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be able to use current employer branding and recruitment methods and tools within a digital and agile context in a targeted manner. They will have the ability to professionally conduct recruitment interviews and assessment centers for employee selection purposes.
Superior module:
Specialization Human Resource Management / 4th semester
Module description:
-
Flexible Work & New Work
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4FNWIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be able to recognize different factors influencing the organization of working time and explain their interdependencies. They will be familiar with concepts of taking ownership of one`s work and finding meaning in their work, and will be able to reflect on these for various situations. Alumni will be familiar with different flexible work models and will be able to apply them in well-reasoned ways. They can reflect on and use practical examples to justify possible applications of different working time models. They will be familiar with current and new concepts of workspace design and will have the ability to reflect on them in well-reasoned ways.
Superior module:
Specialization Human Resource Management / 4th semester
Module description:
-
Labor and Social Law
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4ARSIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained a fundamental overview of the most important labor and social law issues arising in practice and their solutions. In addition to theoretical understanding, they will be capable of dealing with practical cases.
Superior module:
Specialization Human Resource Management / 4th semester
Module description:
-
Strategic & International Human Resource Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4SIHIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
Alumni will be able to make appropriate use of the strategic tools and methods of human resource management. They will be able to address special HR challenges in an international environment in a targeted manner.
Superior module:
Specialization Human Resource Management / 4th semester
Module description:
-
Logistics Case Studies
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4LCSIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained in-depth knowledge of the key internal logistics processes. They will know the different tools and instruments for optimizing logistical procurement, production, and service processes. In addition to technical input through seminars and lectures, alumni will have learned, through case studies, business simulation games or excursions, what opportunities logistics offers for business optimization. They will be familiar with methods to implement such optimizations in companies.
Superior module:
Specialization Logistics & Operations Management / 4th semester
Module description:
-
Procurement Logistics
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4BLOIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained in-depth knowledge of the key internal logistics processes. They will know the different tools and instruments for optimizing logistical procurement, production, and service processes. In addition to technical input through seminars and lectures, alumni will have learned, through case studies, business simulation games or excursions, what opportunities logistics offers for business optimization. They will be familiar with methods to implement such optimizations in companies.
Superior module:
Specialization Logistics & Operations Management / 4th semester
Module description:
-
Production & Service Logistics
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4PSEIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained in-depth knowledge of the key internal logistics processes. They will know the different tools and instruments for optimizing logistical procurement, production, and service processes. In addition to technical input through seminars and lectures, alumni will have learned, through case studies, business simulation games or excursions, what opportunities logistics offers for business optimization. They will be familiar with methods to implement such optimizations in companies.
Superior module:
Specialization Logistics & Operations Management / 4th semester
Module description:
-
Branding
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4BRAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Knowledge and understanding: Alumni will know and understand branding/brand management concepts, tools, and techniques. Apply knowledge and understanding: Alumni will be able to apply the knowledge gained to solve small case studies. Communication skills: Alumni will be able to communicate clearly and present their ideas convincingly. Study skills: Alumni will be able to study and learn autonomously based on the feed-back they receive.
Superior module:
Specialization Marketing & Relationship Management / 4th semester
Module description:
-
Marketing Methods
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4MAMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained profound knowledge of how to use adequate standard methods of inductive data analysis. In particular, they will be proficient in applying one-factor as well as multi-factor analysis of variance. They will also be able to design and conduct market research studies and use hypothesis testing. They will understand how to analyze the collected data using the SPSS statistics software.
Superior module:
Specialization Marketing & Relationship Management / 4th semester
Module description:
-
Sales Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4VEMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Knowledge acquisition: - Upon completion of the course, alumni will have gained an in-depth understanding of the issues underlying the choice of the sales structure to be set up. - Alumni will be able to define different priorities for the sales structure and identify appropriate management measures, especially for export efforts, taking into account relationship management. - They will be familiar with different ways of setting up sales control systems. Methodological competence: - Using practical cases carried out for sub-areas, alumni will be able to develop solutions that are both theoretically sound and meeting real-life requirements. Self-competence: - Creativity in developing bases for decision-making in situations with limited information on the sales orientation. - Action in situations of conflicting information. - The course also strengthens the alumni' abilities to create an open dialog on issues and problems and to reflect on, discuss and prioritize options for sales management in active reflection processes.
Superior module:
Specialization Marketing & Relationship Management / 4th semester
Module description:
-
Specialized Business Communications for Finance and Accounting
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4CFAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Finance and Accounting and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 1 Finance & Accounting
Module description:
-
Specialized Business Communications for Human Resource Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4CHRIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Human Resource Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 1 Human Resource Management
Module description:
-
Specialized Business Communications for Logistics and Operations Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4CLOIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Logistics and Operations Manage-ment and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 1 Logistics & Operations Management
Module description:
-
Specialized Business Communications for Marketing & Relationship Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | BWIB4CMRIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Marketing and Relationship Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 1 Marketing Management
Module description:
-
Bachelor`s Thesis
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5BAWSE |
| Type | SE |
| Kind | Bachelor thesis |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 5 |
| Examination character | final |
Learning Outcomes:
With their Bachelor's thesis, alumni prove their ability to work independently on a subject relevant to their field of studies within a set time frame, reflecting on complexities using scientific methods in the form of seminar papers, or theoretically reflective work placement/project reports, and to present their findings in a clear and structured way. Upon completion of this course, alumni will be able to identify the problems of tasks, to understand complexities and interdependencies, to systematize thoughts, to structure content clearly, to find solutions by applying adequate solution methods and to present them convincingly based on a chain of argumentation.
Superior module:
Bachelor`s Thesis
Module description:
-
Practice Project
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5PPOPT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Alumni have applied and reflected on project management tools on the basis of an extensive project for a - usually non-university - client. They will have experienced the critical success factors for projects in all their phases.
Superior module:
Practice Project
Module description:
-
Project Coaching & Reflection
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5PRRRC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have applied and reflected on project management tools on the basis of an extensive project for a "usually non-university" client. They will have experienced the critical success factors for projects in all their phases.
Superior module:
Practice Project
Module description:
-
International Accounting
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5IRLIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have intensified and expanded the knowledge they acquired in "Accounting and Financial Reporting 1 and 2". They will be familiar with current developments in financial accounting practice, and have been sensitized to relevant national and international aspects of external financial reporting. They will know the fundamental differences between national (UGB accounting) and international accounting (IAS/IFRS). They will also understand the consequences of the Corporate Sustainability Reporting Directive (CSRD) and ESG taxonomy for non-financial reporting and sustainability reporting.
Superior module:
Specialization Finance & Accounting / 5th Semester
Module description:
-
Special Aspects of Corporate Financing
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5SUFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained deeper knowledge of corporate finance and will be able to analyze financial decision-making alternatives from multiple perspectives, including social and environmental perspectives. They will also be familiar with the opportunities that digital transformation brings to corporate finance.
Superior module:
Specialization Finance & Accounting / 5th Semester
Module description:
-
Strategic & Value-oriented Management Accounting
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5SWCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will understand the purpose of strategic management accounting, know the most important instruments and methods for strategic planning and monitor-ing as well as methods of value-oriented corporate management. They will know how to integrate economic as well as social and ecological goals into corporate management, and which strategic tools to use to plan and monitor them.
Superior module:
Specialization Finance & Accounting / 5th Semester
Module description:
-
Taxation 2
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5STEIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
Alumni will understand the fiscal consequences of business decisions and, in particular, be familiar with the fiscal principles related to the choice of and change in business form.
Superior module:
Specialization Finance & Accounting / 5th Semester
Module description:
-
Human Resource Development & Remuneration in the Digital Context
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5HRRIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2.5 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will understand models and uses of strategic human-resource development. They will be familiar with various digitalization approaches in human-resource development and will be able to assess their potential applications depending on the situation. They will be familiar with fundamental strategies of talent management, career planning and onboarding and will be able to assess their sensible use depending on the situation. Alumni will know basic remuneration parameters and can define modern forms and systems of remuneration that are appropriate to the respective situation. They will be able to analyze, reflect on, and evaluate current variable remuneration models.
Superior module:
Specialization Human Resource Management / 5th Semester
Module description:
-
Organizational Development & Performance
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5OEPIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2.5 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will understand the principles and the mindset for sustainable organizational development (OD) and know how they differ from traditional (project) management methods. They will know key models of the learning organization in companies and how they can be implemented. They will be able to assess the actionability of fundamental organizational develop-ment theories. Alumni will be familiar with the stages of the organizational development process and will be able to apply them to smaller OD projects. They will be able to apply selected large group intervention methods to smaller prob-lems. Alumni will be familiar with performance management approaches at the individual, team and organizational levels and will be able to assess their usefulness in a given situation.
Superior module:
Specialization Human Resource Management / 5th Semester
Module description:
-
People Analytics & SAP
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5PASIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained fundamental knowledge of the use of people analytics in various HR processes. They will understand the latest digital technologies as they relate to different HR pro-cesses and digital transformation such as artificial intelligence, machine learning, neural networks, big data, and business analytics, and will be able to reflect on them. Alumni will be able to define key performance indicators for HR in a targeted manner and apply them in conjunction with digital technologies. They will have gained an overview of the use of the SAP Human Resource Information System (HRIS) for HR.
Superior module:
Specialization Human Resource Management / 5th Semester
Module description:
-
Distribution Logistics
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5DLOIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained knowledge of supply chain management and be able to independently plan and optimize a simple value chain (supply chain) from supplier to producer to the retailer. They will have the necessary knowledge to use current information technologies (ERP systems) to support supply chains in meaningful ways. In addition, they will be able to systematically derive product cost and target cost by applying value analysis methods.
Superior module:
Specialization Logistics & Operations Management / 5th Semester
Module description:
-
Supply Chain Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5SCMVO |
| Type | VO |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | final |
Learning Outcomes:
Alumni will have gained knowledge of supply chain management and be able to independently plan and optimize a simple value chain (supply chain) from supplier to producer to the retailer. They will have the necessary knowledge to use current information technologies (ERP systems) to support supply chains in meaningful ways. In addition, they will be able to systematically derive product cost and target cost by applying value analysis methods.
Superior module:
Specialization Logistics & Operations Management / 5th Semester
Module description:
-
Supply Chain Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5SCMUE |
| Type | UB |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained knowledge of supply chain management and be able to independently plan and optimize a simple value chain (supply chain) from supplier to producer to the retailer. They will have the necessary knowledge to use current information technologies (ERP systems) and digitalization to support supply chains in meaningful ways. Practical examples and case studies will also be used to discuss the topic of sustainability in supply chain management.
Superior module:
Specialization Logistics & Operations Management / 5th Semester
Module description:
-
Value Analysis
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5WEAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained knowledge of supply chain management and be able to independently plan and optimize a simple value chain (supply chain) from supplier to producer to the retailer. They will have the necessary knowledge to use current information technologies (ERP systems) to support supply chains in meaningful ways. In addition, they will be able to systematically derive product cost and target cost by applying value analysis methods.
Superior module:
Specialization Logistics & Operations Management / 5th Semester
Module description:
-
Digital Marketing
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5DMAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Knowledge acquisition: - Alumni will understand the fundamentals of digital marketing and their impact on a company's marketing activities. Methodological competence: - Alumni will know the various digital marketing performance metrics and know how to apply them. Social competence: - Alumni will be able to classify and develop digital marketing measures for companies based on the acquired knowledge.
Superior module:
Specialization Marketing & Relationship Management / 5th Semester
Module description:
-
Marketing Case Studies
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5MCSIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Knowledge acquisition: - In addition to studying the fundamentals relevant to marketing practice, alumni learn to independently develop solutions to practical problems. - Furthermore, alumni will be able to formulate, discuss, and present arguments for decisions they develop for complex contexts. - Upon completion of the module, alumni will be able to deal with complex issues in a nuanced manner. Methodological competence: - Apply the theoretical-conceptual knowledge to practical circumstances and cases. - Professionally handle marketing tools and their optimal combination, i.e. develop action/solutions for practical problems. - Be able to present and argue results/solutions/ideas in a factual, logical, and structured manner and be able to demonstrate and defend the contribution of a team's result to an overall solution. Social competence: - Improve social skills by taking on and designing a presentation.
Superior module:
Specialization Marketing & Relationship Management / 5th Semester
Module description:
-
Pricing Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5PRMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Knowledge acquisition: - Understand and be able to demonstrate the importance of pricing management to the success of a business. - Know an ideal pricing management process with the respective phases, methods and contents and be able to apply them. - Develop an example of a real-life use case with appropriate preparation and presentation to the group. - Be able to apply the theoretical-conceptual knowledge to practical circumstances and cases. Social skills: - Improve social competence (especially in terms of communication, collabora-tion, and conflict resolution) by working together on tasks and case studies in the group. - Grasp the complexity of economic systems, interdependencies, and impacts. - Develop action/solution approaches to complex practical problems and assess options for their implementation. - Be able to present and argue results/solutions/ideas orally in a factual, logical, and structured manner and be able to demonstrate and defend the contribution of a team's result to an overall solution.
Superior module:
Specialization Marketing & Relationship Management / 5th Semester
Module description:
-
Specialized Business Communications for Finance and Accounting
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5CFAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Finance and Accounting and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 2 Finance & Accounting
Module description:
-
Specialized Business Communications for Human Resource Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5CHRIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Human Resource Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 2 Human Resource Management
Module description:
-
Specialized Business Communications for Logistics and Operations Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5CLOIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Logistics and Operations Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 2 Logistics & Operations Management
Module description:
-
Specialized Business Communications for Marketing & Relationship Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | BWIB5CMRIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Marketing and Relationship Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.
Superior module:
Specialized Business Communications 2 Marketing Management
Module description:
-
Bachelor`s Degree Final Exam
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | BWIB6BAPBP |
| Type | BP |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 1 |
| Examination character | final |
Learning Outcomes:
The aim of this final exam is for the student to demonstrate the following skills: The competence to reflect on and argue a complex issue with a subject-expert examiner. The ability not only to reproduce acquired knowledge, but to make connections between knowledge elements. Solid knowledge of business management at bachelor level.
Superior module:
Bachelor`s Degree Final Exam
Module description:
-
Bachelor`s Thesis & Coaching Seminar Summer Semester
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | BWIB6BASSE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 9 |
| Examination character | final |
Learning Outcomes:
With their Bachelor's thesis, alumni prove their ability to work independently on a subject relevant to their field of studies within a set time frame, reflecting on complexities using scientific methods in the form of seminar papers, or theoretically reflective work placement/project reports, and to present their findings in a clear and structured way. Upon completion of this course, alumni will be able to identify the problems of tasks, understand complexities and interdependencies, systematize thoughts, structure content clearly, find solutions by applying adequate solution methods and present them convincingly based on a chain of argumentation.
Superior module:
Bachelor`s Thesis
Module description:
-
Fireside Chats
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | BWIB6KAMSE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
Alumni will have gained deeper insights into current business and management issues. Through the subsequent discussion and the preparation and follow-up of the presenta-tions by external expert practitioners, they will have acquired argumentation and communication skills relevant to the corporate context and will be up to date on current business management challenges at companies.
Superior module:
Corporate Management 3
Module description:
-
Self-Directed Learning
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | BWIB6SLRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
In combination with the course in "Self-Organization & Communication" (first semester), alumni will will have learned methods to challenge and analyze learning and thinking patterns and, if necessary, dismantle and restructure them. They will understand their individual needs and will be able to handle projects/tasks more efficiently and accurately, thus improving the outcome in the professional, social and cultural context. They will be able to deal with and reflect on feedback in an adequate manner. Through an increased ability to self-regulate, they will be able to adapt their initial response to stressful situations in a way that allows a targeted and constructive second response and better stress management. By carrying out the initial analysis and coaching for a second time, alumni will be able to recognize progress and develop recommendations for future action.
Superior module:
Social Skills 2
Module description:
-
Work Placement
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | BWIB6BPRIT |
| Type | IT |
| Kind | Internship (N) |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 17 |
| Examination character | immanent |
Learning Outcomes:
Alumni apply knowledge acquired in the course of their studies and intensify them by working with specific tasks on site. They learn to integrate themselves into business processes and are trained in teamwork skills, organization of projects and independent execution of work tasks.
Superior module:
Work Placement
Module description:
-
Work Placement Coaching Seminar
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | BWIB6BSBSE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
Alumni will possess be able to critically analyze, evaluate, and present their work placement experiences in a factual manner to a group. They will have gained important insights for their future professional and academic career.
Superior module:
Work Placement
Module description:
-
| Legend | |
| Semester | Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June) |
| SWS | weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course |
| ECTS Credits | Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student |
| Type | BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture |