Full-time

Business Management

Course titleSWSECTSTYPE

Advanced Strategic Marketing

Semester	1
Academic year	1
Course code	BWIM1ASMIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

This course provides a comprehensive orientation of strategic marketing management theory and practice. Following a decision-oriented approach, it explores all necessary steps to develop marketing strategies in dynamic and potentially very volatile environments. Among others the course covers the following aspects: - Concept and process of strategic corporate and marketing planning - Applying strategic analysis tools - Deriving corporate and marketing targets - Developing marketing strategies - Strategic alternatives for individual market situations - Critical reflection of the potentials and limitations of "Green Marketing"

Learning Outcomes:

Upon completing this course, alumni understand the relevance and effectiveness of strategic marketing decisions. They are able to name the goals, tasks and challenges of strategic marketing. Moreover, they understand to analytically apply the methods, concepts and tools in a strategy development process and to derive relevant implications, which develops their critical refection and holistic thinking skills. In addition, alumni are able to clearly convey and present their ideas and opinions in questions of marketing strategy.

Superior module:

Advanced Management Skills

Module description:

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Agile and Digital Human Resource Management

Semester	1
Academic year	1
Course code	BWIM1AHCIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Increasing complexity and uncertainty in the corporate environment requires HR management to undergo transformation. This course discusses the following HR contents: HR theories and work environment 4.0, agile and digital HR strategy, social sustainability in HR management, agile and digital design of core HR activities according to the New Work approach: recruiting, compensation, performance management and staff development.

Learning Outcomes:

Alumni explore HR theories in the context of digitalization and agility. Upon completing this course, they can devise an HR strategy geared towards digitalization and agility and translate it into an operative HR process. Alumni understand and know to apply classical HR tools in their digital and agile implementation in line with the New Work approach. Alumni have developed their individual willingness and ability to change, their willingness and ability to learn, their holistic thinking, their ability to make decisions and solve problems related to HR aspects.

Superior module:

Advanced Management Skills

Module description:

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Business Skills Lab I

Semester	1
Academic year	1
Course code	BWIM1BSLIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

- Understand the seven core competencies defined for Change & Sustainability and their implications in stress situations - Identify students` talents - Illustrate the relevance and elements of team constellations regarding the course Student Studies I course - Set goals for developing individual strengths regarding the defined competencies for change & sustainability, interconnecting knowledge, and for coping with weaknesses up until the Business Skills Lab 3 course in the third semester - Establish study partnerships and create a progress log

Learning Outcomes:

Permanent change often results in stress situations for corporate employees that seem impossible to overcome and thus paralyze. In order to meet these challenges, it is essential to constantly develop individual coping competencies; on the one hand, by consistently enhancing the core competencies relevant in change & sustainability and for interconnecting knowledge, and, on the other hand, by increasing individual strengths. In future corporate and economic environments it will be vital, to be able to convey these required competencies and individual strengths in a non-native language or cultural setting. This course pursues three core goals: 1. Develop the seven core competencies for Change & Risk situations and understand how to apply these in a target-oriented way in stress situations. These are: willingness and ability to change, willingness and ability to learn, systemic and holistic thinking, decision and problem-solving skills, target orientation, resilience & stress management 2. Identify individual talents and turn these into strengths and thus expand one`s action and decision scope in a change & risk context; learn to cope with individual weaknesses; assume responsibility for a lifelong learning and development process and enforce this in a target-oriented way. 3. Convey and apply individual, emotional elements (core competencies for change & risk situations in regard to individual strengths development for Goal 1 and Goal 2) in a professional context in a non-native language and cultural setting - in English for an Anglo-American context.

Superior module:

Business Skills Lab 1

Module description:

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Business Ventures in Transformation

Semester	1
Academic year	1
Course code	BWIM1UIWIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

The economic environment is coined by volatility, uncertainty, complexity and ambiguity (VUCA world). Against this backdrop, this course examines and defines what necessities and options exist in order to prevent sub-optimal change approaches. To achieve this, it explores the criteria of more or less dynamic environments and determines in which environments, for which strategies and with which steps change needs to be addressed. The course discusses the following theoretical approaches towards organization development: - Governance perspective: approaches towards organizational economics (transaction cost economics and contract theory). The following questions are addressed: Why do companies exist if markets represent functioning control mechanisms for allocating scarce resources? What determines their size and expansion? - Competency perspective: this perspective roots in evolutionary economics and behavioral scientific management theory. Taking this perspective, the question is posed why, under similar industry conditions, some businesses develop sustainably better skills than competing companies. - A complementary theoretical approach towards organization development that features the sometimes neglected perspective of the entrepreneur as change agent. The course covers the four typical development stages of business ventures; students gain insights into key management tasks in these stages. Specifically, they learn what it means to manage - Start-ups - Quickly growing ventures - Large, established corporations - Businesses in turnaround or crises scenarios

Learning Outcomes:

Upon completing this module, alumni possess comprehensive insights into the effects of permanent environmental change on organizational and decision-making processes. They understand the consequences for the individual sub-aspects of corporate management and know how to integrate these for business success. They are familiar with the challenges businesses face that are willing to change. They are able to seize the opportunities of a turbulent market environment to achieve dynamic corporate development. At the same time, they are able to responsibly invest corporate resources in order to mitigate risks for the business and achieve success. Drawing on these insights, they know how to initiate restructuring, innovation and change processes. Specifically, they have developed the following competencies: - They are familiar with strategic management theories along with their individual theoretical foundations and foci and know how to apply the tools of strategic management - They understand the underlying principles of development dynamics of world views, paradigms and scientific theory of (business) management and are capable of objective interpretation - They are able to analyze and explain management practices, understand their individual applicability and can anticipate success effectiveness - They know how to analyze, evaluate and develop corporate management practices - They are capable of analyzing the effects of complex corporate systems and draw up suitable change proposals - They can identify and design new business opportunities in the context of change and risk - They understand to plan and implement corporate visions, goals, strategies and tactics in order to successfully execute corporate change processes This course strives to promote alumni` analytical and assessment skills by determining the specifics of a corporate case and explaining how theoretical insights can be applied to this case which helps alumni build their decision-making and problem-solving skills. Developed as competencies, these skills assist alumni in applying economy of thought and promote the confident handling of the theories and practice of change management.

Superior module:

Business Ventures in a VUCA world

Module description:

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Corporate Risk Management

Semester	1
Academic year	1
Course code	BWIM1CRMIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

Any form of entrepreneurial activity is exposed to risk. Changing framework conditions, increasing complexity and uncertainty often in the context of digital and sustainable transformation confront businesses with new risks. This course discusses the risks businesses are exposed to, as well as how to address these. It covers the following aspects: - Types of risks, e.g., ecological and social risks along with risks resulting from digital transformation - Inclusion of risk management into corporate governance - Domestic and international requirements for corporate risk management systems - Risk management processes and ESG in risk management systems - Risk identification and risk perception - Methods and tools to assess and measure risks - Risk management strategies The course strives to consider risks in the context of the complete business venture. Accordingly, it analyzes the interplay and interdependencies between individual risks and takes these into account when deriving recommendations for risk management.

Learning Outcomes:

Upon completing this course, alumni possess a comprehensive overview of the types of risk, in particular ecological, social and digital risks, a business venture is exposed to and can identify risks that arise from changes, new requirements and increased com-plexity and dynamics. They are familiar with relevant legal and managerial requirements of corporate risk management as well as with the tools to identify and assess risks. Alumni are able to assess the effects of ecological, social and digital risks on the business venture and and know how to integrate these risks along with corresponding opportunities in the risk management system. They understand the fundamental strategies of risk management, can evaluate these and derive risk response measures for specific situations. Alumni comprehend corporate risk management processes and can evaluate them according to individual criteria. As this lecture considers the complete process, as well as the business venture with its multifaceted interfaces, it promotes systematic and holistic thinking with alumni. By providing a deep understanding of the relevant methods, the course helps alumni develop their decision-making and problem-solving skills along with their analytical and assessment skills. After completing this course, alumni are able to initiate change processes in the light of ecological, social and digital transformation based on the analysis and evaluation of identified risks.

Superior module:

Business Ventures in a VUCA world

Module description:

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International Economic Relations

Semester	1
Academic year	1
Course code	BWIM1IWBIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course discusses the determining factors and effects of increasingly internationalizing economic activities and their regional ties along with the requirements for international competitiveness and benefits of an international division of labor. It highlights the opportunities and challenges that arise for businesses with the growing internationalization of trade and production in an open economy: on the one hand, the opportunities of tapping into new source and sales markets, as well as the advantages of segmenting value chains across borders, and, on the other hand, the challenges of advancing competition intensity with increasing market integration. Since corporate complexity management, which operationalizes opportunities and risks, faces these modified international economic relations, this course explores the dynamics of international markets. In order to illustrate the ties that connect the world and why the international context is becoming increasingly relevant for corporate decision processes, this course discusses the following aspects: - Foreign trade theory - Structures, borders and globalization critique - Digitalization and sustainability as a drivers of globalization or re-regionalization - Processes and crises of market integration, in particular in a European context - Implications of the increasing global integration of corporate decision making - Requirements to achieve international competitiveness - Goals and types of international involvement / transnational business relations considering procurement, sales and financing conditions specific to industry and nation

Learning Outcomes:

Upon completing this course, alumni possess deep insights into the changes and risks businesses and corporate decision makers face in a corporate environment. Special attention is paid to the changing framework conditions of entrepreneurial action, e.g., internationalizing economic activities and increased market integration, emerging competition, the relevance of digitalization for international economic relations, changing consumer behavior, shortened product life and innovation cycles with the resulting need to innovate, as well as the requirements of sustainable economy. Drawing on these insights, alumni are able to identify, analyze and assess for decision making the opportunities and risks the management are likely to face from external changes, increased complexity and dynamics. Alumni train their analytical and assessment skills applying these newly acquired insights as the course requires them not only to internalize the information presented but also to actively use it. Upon completing this course, alumni are aware of existing global economic ties and know how to analyze and assess the requirements of international innovation competition for internationally operating businesses. They understand that, due to these external shifts, management requirements are constantly exposed to change and risk. In this context, they have learned to identify leverage points to ensure business success in an ever-changing environment and they are conscious of the relevance of innovative solutions and proactive management.

Superior module:

Changing Conditions

Module description:

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Organization Development

Semester	1
Academic year	1
Course code	BWIM1OETIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

In times of change & sustainabily, the responsibility to initiate and coordinate change in their own sphere of responsibility resides with managers. This requires transformational organization development skills. This course covers the following aspects: - Principles of organization development - Organization development theories - Methods and tools of organization development - Coaching - Teamwork - Simulations along the whole organization development process - Building core competencies to develop organizations, in particular, the willingness and ability to change, to learn, as well as systemic thinking, assessment capacities

Learning Outcomes:

Upon completing this course, alumni are familiar with the principles, methods, models and tools of organization development, of teamwork and coaching. They can assess the applicability of these tools and of the organization develop process in an increasingly changing and volatile corporate environment and evaluate potential impacts of application. Alumni have substantially developed their willingness and ability to change and learn, their systemic thinking and assessment capacities and thus their transformation competencies to meet the challenges of organization development.

Superior module:

Advanced Management Skills

Module description:

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Planning and Designing Sustainable Value Creation Systems

Semester	1
Academic year	1
Course code	BWIM1PGWIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

Against the backdrop of increasingly volatile economic conditions, this course explores how value creation systems need to be devised in order to ensure agility and flexibility as well as efficiency, profitability and sustainability. This will require heightened transparency in supply chains which can be achieved by digitizing value creation processes. The course provides an overview of the core tasks, targets and methods to optimize value creation systems along with arising opportunities and risks from a corporate perspective. The content focus resides with the core processes of value creation: purchasing, procurement, production and supply chain management and strives to promote thinking in processes, understanding corporate and intercompany contexts and their implications. Target conflicts that result from different planning and optimization approaches e.g., increaded sustainability, more flexibility and higher quality at lower cost and shorter delivery times, are addressed along their relevant process criteria in form of models and example cases. This course defines the fundamental parameters such as stocks, processing times, batch sizes, output rates or capacities and analyzes their ties and interplay. Building on these principles, it introduces concepts and trends, e.g., industry 4.0, and digitalization of value creation streams, Efficient Consumer Response (ECR) or Collaborative Planning, Forecasting and Replenishment (CPFR) and discusses their opportunities and risks. Accordingly, these organizational and managerial requirements and their interaction in optimizations and adjustment endeavors represent the foundation for planning and devising value creation systems.

Learning Outcomes:

Upon completing this course, alumni possess a comprehensive overview of the methods models, and optimization approaches for value creation networks. By the end of the module, they are able to analyze value creation processes and to identify indicated optimization potentials. The knowledge in planning and devising value creation networks that alumni acquire in this course, enables them to determine the fundamental correlations between corporate strategy, organization and individual value creation processes. Alumni have developed the ability to identify process parameters relevant for optimization, understand their interdependencies and can develop solution approaches independently to support the operative implementation of strategic goals. This course helps alumni develop holistic and systemic thinking. It sharpens alumni` analytical and assessment skills and lays the foundation for alumni to be able to overcome the content-related challenges of changing and devising value creation systems.

Superior module:

Business Ventures in a VUCA world

Module description:

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Research Methodologies

Semester	1
Academic year	1
Course code	BWIM1QTMIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The guiding theme of the Master`s program of Change & Risk is put into the focus of this course. Drawing on the findings of inductive statistics, it discusses types of uncertainties, which provide the foundation for comprehensive interpretation and recommendations for action when addressing opportunities and risks. Thus, objective probabilities are determined, and data generated that highlight management decision options without having to reason them with Bayesian, subjective expectations. This course then fundamentally revises the status quo bias confirmed in behavioral economics according to which agents do address uncertainties, however, rather tend to perceive these as interference with the existing ideal. The contents the course covers include the following: - Standardized surveys: methodical foundations, questionnaire development, pretests, handling, response, data sets; questionnaire types, question types, questioning strategies, question sequences, measuring scales, scaling methods - Random and non-random selection methods in sample planning, sample scope, cost aspects, failure rate - Concept specification, operationalization and measurement - Data processing - Data analyses: cross-tables, contingency analysis, correlation analysis, regression analysis, variance analysis as well as other relevant methods of multivariate data analysis

Learning Outcomes:

Upon completing this course, alumni are able to process a relevant topic in a systematically structured approach with defined steps and adequately apply scientific methods in a results-oriented way. They possess profound knowledge of quantitative data collection and analyses in the field of social and economic sciences, as well as regarding multimethod and explorative approaches. Alumni are familiar with the individual forms of standardized surveys (oral, written, phone and online surveys) and are able to develop standardized questionnaires for quantitative surveys using appropriate scaling methods, surveying techniques and strategies. Moreover, they know all relevant methods of selecting respondents for sample planning. Alumni also profoundly understand how to apply multivariate data analysis methods. With these learning outcomes, alumni demonstrate their willingness and ability to learn, which as a relevant methodical competency allows them to operationalize work practice. Thus, explaining the reasons and goals of a method becomes a fixed part of their professional practice. Accordingly, they do not merely consider these methods as superficial tools, whose helpfulness might lose luster in professional routines, but they acquire the core competency of methodical and systematic thinking, which will be practice-proof in the long run

Superior module:

Research Methodologies

Module description:

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Sustainability and Circular Economy

Semester	1
Academic year	1
Course code	BWIM1NHWIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course discusses the dimensions of corporate environmental and sustainability management and which functions, thought patterns and tools these include. Moreover, it examines the individual cycles of circular economy for if and how they can be operationalized on a corporate level; the course, thus, comprehensively discusses the opportunities and risks of sustainability for businesses and economies, highlights links with other disciplines in the degree program as well as normative and strategic implications of socio-economically rational sustainability management. This opens up different perspectives for the stakeholders of corporate management, which reflects the view-points of the involved agents with their individual goals and action potentials. The course also conveys fundamental insights into professional discourses of ethics and sustainability (e.g., the "Trolley problem"), in order to prepare students for arising dilemmas. Furthermore, the course explores the framework conditions of sustainable economy: how can the SDGs be operationalized and the ESG framework used to promote sustainability in corporate management. Aspects discussed in include raw materials manage-ment in view of conflict resources (rare earths) as a requirement for digitalization. As sustainability is intrinsically linked with sustainable consumption, this course examines models of consumption theory across various disciplines that explain sustainable consumer decisions. In particular, decisions regarding comestibles and foodstuff, given that these are often taken without much consideration will be examined drawing on relevant sources e.g., the global agriculture report. Social sustainability will be discussed regarding the growing realization of commons, which strategically increasingly determine the context of entrepreneurial action: types of digitally forced (direct and indirect network environments) platforms and the deriving collaborations.

Learning Outcomes:

Upon completing this course, alumni are familiar with the functions and thought patterns of environmental and sustainability management. They recognize and can categorize the tools of environmental and sustainability management. Moreover, they understand the ties to other disciplines. Drawing on the environment-specific types of market failure, alumni learn how to use corporate tools and strategies to internalize externalities in order to add value potentials. Alumni have comprehensively mapped sustainability management in the sense of legitimization management for stakeholders and have thus honed their decision-making and problem-solving skills. Historical evidence (the development of sustainability in institutions - from the Brundtland report to SDGs, civil-society forms of social sustainability) demands an increasing willingness to change from all involved agents, the reasons for which this course reflects upon.

Superior module:

Changing Conditions

Module description:

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Sustainable Finance

Semester	1
Academic year	1
Course code	BWIM1SFIIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Transforming global economy to a more sustainability-based approach in part strongly depends on the demands of capital providers. Die Umstellung der globalen Wirtschaft hinzu mehr Nachhaltigkeit hängt auch stark von den Anforderungen der Kapitalgeber ab. Accordingly, if capital givers consider sustainablity criteria e.g., when banks grant loans or through choosing particular assets for portfolios, this, in turn, will impact the behavior of those that seek capital. By the same token, capital earmarked for sustainble investements can promote sustainable change (e.g., climate-friendly initiatives, female empowerment, fighting poverty). The course discusses the following topics: - Governance, CSR, ESG and finance: influence on capital providers and capital seekers - (Regulatory) framework conditions: United Nations SDGs, EU taxonomy, Sustainable Finance Disclosure Regulation, ESG ratings, Non-Financial Reporting Directive, etc. - Financial Literacy and deriving positive effects such as decreasing old-age poverty, improving provision making, green investments etc. - Micro loans and how they contribute to reaching the SDGs by e.g., fighting poverty by becoming an entrepreneur, female empowerment, improving living conditions for children - Impact investing and socially responsible investing along with how they contribute to reaching the SDGs with Green Finance, Climate Finance, etc.

Learning Outcomes:

Upon completing this course, alumni know who the drivers of sustainability orientation in finance are. They understand the financial relevancy of a sustainability orientation, the pressure exercised by investors, politics and NGOs to increasingly consider sustainabiltiy aspects that companies and financial intermediaries are exposed to. Moreover, they understand the potential positive effects of a sustainabilty orientation as suggested by the SDGs on a corporate level as well as from a more holistic viewpoint. By comprehensively disussing the mentioned topics along with its many interfaces to facilitate sustainability on different levels (diversity, female empowerment, fighting poverty, climate change) this course promotes systematic and holistic thinking. The course helps alumni develop their decision-making and problem-solving skills along with their analytical and assessment skills. Alumni know about the relevance and role of sustainable finance for nudging positive change in terms of governance as well as ecological and social aspects.

Superior module:

Business Ventures in a VUCA world

Module description:

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Course titleSWSECTSTYPE

Advanced Financial Accounting

Semester	2
Academic year	1
Course code	BWIM2AFAIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

International integration and an economic environment that is coined by volatility, uncertainty, complexity, and ambiguity (VUCA world) determine the financial and non-financial reporting of businesses. There is an increasing demand for information that exactly assesses the opportunities and risks businesses face as well as for disclosure of non-financial indicators, particularly of those relating to sustainability. Additionally, accounting is more and more impacted by digital transformation. This course addresses these challenges and expands on balancing topics from an international and holistic viewpoint. Against the backdrop of international regulations for financial reporting and consolidated financial statements, the course explores the interplay of balance sheet items and elements of annual settlements and facilitates a deepened understanding of balance sheet analysis. The course focuses on the following contents: - Domestic and international financial reporting principles and balance sheet regulations - International Financial Reporting Standards (IFRS) and selected in-depth aspects of international financial reporting - Group accounting and consolidation: statutory requirements for consolidated financial statements, consolidation circle, as well as consolidation methods and techniques - Accounting policy - Non-financial reporting and Sustainability Accounting, Integrated Reporting and Global Reporting Initiative - Digitalization of financial accounting - Internal control systems - Current challenges in financial accounting

Learning Outcomes:

Upon completing this course, alumni understand the interplay of balance sheet items and elements of financial reporting and consolidated financial statements. They are familiar with the principles of balancing accounts in a domestic and international con-text as well as the rising demand for non-financial and sustainability reporting. They know the methods and tools of consolidated group accounting and understand consolidation processes. Alumni are able to interpret financial statements and consolidated accounts considering measures of balancing policy and analyze a business venture`s assets, cash flow and financial performance based on accounting data. They are familiar with the impact that challenges of dynamic, complex and volatile environments have on balancing accounts and are able to assess emerging risks in annual and consolidated financial statements. Alumni understand the effects of digitalization, the increasing relevance of non-financial and sustainability aspects and of other current developments that impact accounting. Accordingly, the course helps alumni develop analytical and assessment skills as well as their willingness and ability to change. Through assuming a holistic perspective, systematic thinking is promoted.

Superior module:

Accounting in a VUCA-World

Module description:

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Advanced Management Accounting

Semester	2
Academic year	1
Course code	BWIM2ACOIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Volatility, uncertainty, complexity, and ambiguity determine the current economic envi-ronment (VUCA world) of business ventures. To support managers in their decision-making processes under uncertain conditions, management accounting has to face the challenges of the VUCA world. Management Accounting is confronted with the effects of digital transformation and an increasing orientation towards sustainability while, on the other hand, it co-designs the organization`s development regarding digitalization and sustainability. This course discusses the role, tasks and challenges of management accounting and provides an overview of the individual management accounting tools. It highlights current management accounting topics in a rapidly changing, uncertain and complex environment coined by changes and risks and discusses and explores selected aspects in-depth. In detail, the course focuses on the following contents: - Revision of management accounting principles - Interplay of success potential, success, and liquidity - Profitability, cashflow and value-oriented performance indicators to control performance and corporate management - International management accounting and management accounting in business groups - Behavioral Management Accounting o Current development and selected aspects of management accounting, e.g., digitalizing management accounting and deriving implications for management accountants o Sustainability and Corporate Social Responsibility reporting

Learning Outcomes:

Upon completing this course, alumni profoundly understand the methods, tools and models of management accounting and know how to apply them in an increasingly changing and uncertain corporate context to meet the demands of the situation at hand. They are able to adapt the management accounting toolbox to and optimize it for a dynamic, complex and international environment. To achieve this, they assume a holistic perspective and are aware of the relations and interplays within the company as well as of those between business ventures and their environment. Drawing on performance and key performance indicators, alumni are able to assess a business venture`s situation and identify weaknesses, risks and threats but also strengths and opportunities. Moreover, they are familiar with the latest developments in management accounting, as well as with resulting challenges and opportunities, and can evaluate the resulting need to adapt institutional and infrastructure-related aspects of businesses.

Superior module:

Accounting in a VUCA-World

Module description:

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Advanced Quality & Process Management

Semester	2
Academic year	1
Course code	BWIM2AQPIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Opportunities and risks arising from strategy processes or changing economic or legal framework conditions require business ventures to adapt or develop individual processes. This course explores how individual business performance can be improved with comprehensive and systematic process management. Value stream-oriented process management and the interplay of corporate management and process management highlights how processes - in particular regarding changes - can be strategically managed, steered and optimized. Reference models, assessment and corporate interface optimization methods represent a methodical foundation to measure and increase business performance. The course discusses the role of the human being in process management and the related management challenges in the context of change and risk. Students, furthermore, learn about the key role processes play in the digital transformation of businesses.

Learning Outcomes:

Upon completing this course, alumni possess the required skills to recognize the relevance of processes for corporate performance. Against the backdrop of expected changes, they possess the methodical competency and know how to apply suitable reference models, standards, and norms, to plan, manage and optimize change processes. Alumni have developed their holistic thinking skills and acquired the relevant decision-making and problem-solving competencies to be able to successfully execute corporate change tasks applying process management.

Superior module:

Advanced Management Skills

Module description:

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Business Skills Lab II

Semester	2
Academic year	1
Course code	BWIM2BSLIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2.5
Examination character	immanent

Lecture content:

The Business Skills Lab II focuses on developing oral language skills in English as required for an international workplace coined by the Anglo-American culture. It strengthens the students` core competencies as defined by the program for change & sustainability scenarios and supports the development of the students` individual strengths. Team development in Change & Sustainability scenarios as relevant for the course "Student Studies I" and for the seven defined core competencies. Critical Thinking and Emotional Intelligence as a basis for the development of the students` individual strengths regarding the seven defined core competencies for Change & Sustainability. The following of the defined central competencies in Change & Sustainability will mainly be worked on: Willingness & ability to change, willingness & ability to learn, analytical skills & ability to judge, goal orientation. Experiencing difficult, stressful situations in terms of the key issues, through simulations of a) difficult situations experienced in the course "Student Studies" b) other difficult, typical situations (e.g., termination interviews etc.). Adjust defined goals from the course "Business Skills Lab 1". Coaching of the students by the course instructor with regard to their defined goals and actions. Feedback from colleagues, learning partners, course instructor. Reflection in class, outside class, with the learning partner. Creation of a Wiki to highlight relevant literature.

Learning Outcomes:

1. Develop further the defined core competencies as relevant for change & sustainability scenarios, focusing on willingness & ability to change, willingness & ability to learn, analytical skills & goal orientation under stress conditions. 2. Recognize individual talents, develop them into strengths (see goal 1 for main focus) and from this expand the individual scope for action and decision making in change and sustainability scenarios; address individual weaknesses. 3. Convey and apply in a goal-oriented way individual, emotional concerns (core competencies for change & sustainability scenarios as developed for goals 1 and 2) in a professional context and in a non-native language, here the English language, for an international environment, here in particular the international work-place coined by the Anglo-American culture.

Superior module:

Business Skills Lab 1

Module description:

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Innovation Economics & Digitalization

Semester	2
Academic year	1
Course code	BWIM2INOIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Drawing on economic theory, this course explores the creation, distribution and effects of innovation processes. It focuses on the "need to innovate" businesses, regions and economies experience that arises from competing in markets. Innovations and competi-tion, also with a view towards imperfect market forms and related income transfer, accordingly, are the central relay for assessing opportunities and risks of business activities. Assuming a macroeconomic perspective, the course discusses the implications of innovation for the dynamics of manufacturing and economic growth, as well as the reasons for innovation, and the dynamics of international competition. On a microeconomic level, it analyzes the innovation behavior of business ventures and the impact of innovation on corporate success. In detail, the course covers the following: - Externalities in knowledge production - Determinants, drivers, and indicators of innovation - Relevance of innovation activities for a business or economy`s competitiveness - Institutional and organizational framework conditions for innovation - Domestic and regional innovation systems - Relevance of innovation networks Moreover, the course examines innovation in conjunction with digital platforms. It highlights the direct and indirect network effects of multisided platforms, which considerably impact value creation, as opposed to organizations that pursue a pipeline model. Accordingly, this course explores digitalization as a fundamental game changer for economic structures pointing to macroeconomic shifts and emerging microeconomic preferences, i.e., a shift in consumer behavior also referred to as surveillance capitalism (Zuboff). The course also discusses the Fab Labs that institutions draw on for regional innovation plans. These are, however, neither structurally nor strategically considered in the context of the third digital revolution (Gershenfeld). Accordingly, topics covered are: - Principles of digital economics - Consumer surplus and effectiveness of digitalization - Surveillance capitalism - Blockchain and market governance

Learning Outcomes:

Upon completing this course, alumni have acquired profound knowledge on the changes and risks in corporate environments relating to endogenous microeconomic innovations and macroeconomic framework conditions. Alumni understand to address the need to innovate - often perceived as empty or external pressure - based on the situation at hand in a concrete manner drawing on scopes of action and alternatives to increase the business venture`s value potentials. Moreover, they can distinguish the economic impacts of the new digital technologies for platforms and determine success criteria. Thus, the mostly vague talk about potential digital scaling is solidly based on network effects. Alumni have acquired profound application-oriented insights. Drawing on the knowledge gained in this course, alumni have formed several competencies: they can analyze innovation dynamics and most importantly assess deriving changes and risks as well as recognize the potentials for sustainable value creation.

Superior module:

Changing Conditions

Module description:

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Qualitative Methods

Semester	2
Academic year	1
Course code	BWIM2QLMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course discusses the following contents: - Introduction to the theory of science - Principles of qualitative thinking - Qualitative research design - Expert interviews - theoretical foundations, methodical practice, concrete application fields, transcription - Case analyses / studies - Content analysis as a software-supported, regulated qualitative evaluation method - Contemplated recommendations for qualitatively oriented scientific papers

Learning Outcomes:

Upon completing this course, alumni can process a relevant topic in a systematically structured approach with defined steps, adequately applied scientific methods and a clear goal in mind. By drawing on the theory of science, they are able to perform research independently and integrate different points of view and approaches in a solution-oriented way. Alumni possess in-depth knowledge of qualitative survey and evaluation methods on multi-method and exploratory approaches in the field of empirical social and economic research. They are aware of survey and evaluation-inherent risks and are familiar with scientific and epistemological foundations. They are able to conduct research with a view to practical application and suggest carefully contemplated recommendations for action. They have the skills to create qualitative research designs and know how to execute and interpret in-depth interviews, focus groups, and observations. With these learning outcomes, alumni demonstrate their willingness and ability to learn, which as a relevant methodical competency allows them to operationalize work practice. Thus, explaining the reasons and goals of a method becomes a fixed part of their professional practice. Accordingly, they do not merely consider these methods as superficial tools, whose helpfulness might lose luster in professional routines, but acquire the core competency of methodical and systematic thinking, which will be practice-proof in the long run.

Superior module:

Research Methodologies

Module description:

See courses

Student Studies I

Semester	2
Academic year	1
Course code	BWIM2STSPT
Type	PT
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	4.5
Examination character	immanent

Lecture content:

The contents of this course largely depend on the individual initiatives and dedication of the students participating in it. In this course, students pursue their individual (research) projects on topics that are not systematically addressed in the Master`s program following their own interests and passions, organizing themselves on their own terms. This includes disciplines and formats that go beyond the program curriculum. Thus, the Student Studies intentionally add perspectives to academic teaching and learning. The formats in which the Student Studies are implemented are as varied as the contents they offer: transfer outputs can - but don`t have to - align with classical academic teaching formats like lectures or seminars; equally, they can consist of focus studies, conceptional, public interest, corporate research or consulting projects (however, not in form of practice projects or commissioned projects), excursions, workshops, speeches, video productions or screenings, symposia, exhibitions, readings, etc. Thus, the students participating in this course are flexible enough to address current developments without having to wait for a formal adaption of the program curriculum. This course, accordingly, allows students to address opportunities and risks, not only in terms of the topics they select, but by dealing with the opportunities and risks that arise with the project format. They learn to dynamically overcome uncertainties also drawing on the supervision provided in the Business Skills course thus developing their skills.

Learning Outcomes:

Due to the format of the course and the individual self-selected student projects, alumni develop the ability to study mostly independently and autonomously. Upon completing this course, they have learned to analyze problems from different points of view and to identify systemic-holistic contexts appreciating cross links. They are, moreover, able to determine which questions to raise and tasks to set to further the discussion relevant for practice and academia and to independently plan, coordinate, execute and assess the success of their projects. The competencies willingness & ability to change, willingness & ability to learn, systemic & holistic thinking, decision-making & problem-solving skills, goal orientation, endurance & stress management, analytical & assess-ment skills are thus acquired in a group project in which alumni penetrate the contents along a self-selected project organization rather than in the hypothetical setting of an academic lecture. Autonomous and self-responsible behavior, as well as assessment skills, are strengthened outside the constraints of set topics, courses and projects thus facilitating the alumni to develop the meta-competency of applying reason and intellect to decide for an approach in their own right not along preset criteria.

Superior module:

Student Studies 1 - Development Spaces

Module description:

Business Development 1

Market Entry Strategies

Semester	2
Academic year	1
Course code	BWIM2MESIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

To plan for and design the entry of new sales markets is considered one of the most fundamental and at the same time most complex management decisions. Any emerging uncertainties need to be mapped in regard to the opportunities and risks they entail and for how to address the structural, cultural, institutional and activity-related dimensions of these uncertainties. Drawing on a decision-oriented view, this course discusses the following questions: - What are the typical market entry barriers that businesses face? - How can the new service/product portfolios be positioned in the market successfully? - What are the available institutional market entry options? - Which benefits and drawbacks come along with the individual timing strategies? - What legal aspects need to be considered when entering a commercial market? - Is it necessary to develop specific market entry competencies? - Which particularities must service providers as well as small and medium-sized enterprises be aware of?

Learning Outcomes:

Upon completing this course, alumni possess a deepened understanding of the mar-kets as economic, political, social and cultural arenas and of how internationalization and globalization trends are reflected in the institutional, structural and cultural foundations of these economic fields. Drawing on this knowledge base, alumni learn about and discuss market entry strategies, and derive implementation criteria. Through an application-oriented analysis, alumni gain insights to the multidimensional uncertainties of market entry strategies and thus acquire the competency to systematically interpret and assess structures and causalities.

Superior module:

Business Development 1

Module description:

Changing Financial Environments

Bank Management & Current Issues in Banking

Semester	2
Academic year	1
Course code	BWIM2BMCIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	2.5
Examination character	immanent

Lecture content:

The course explores the particularities of banks, their role in the financial market, as well as the challenges, opportunities and risks of banking management. It focuses on the following core aspects: - Characteristics of the banking industry - Raison d`être and role of banks - International comparison of banking systems - Banking regulations - Types and specifics of banking services - Banking transactions and risks - Yield Risk Management, Asset Liability Management and other selected aspects of operative and strategic bank management - Current challenges in the banking industry such as fintechs, digitalization of banking services, sustainability and ESG criteria in lending

Learning Outcomes:

Upon completing this course, alumni understand the major challenges in the banking industry, the role of banks, the risks banks are exposed to, in particular sustainability risks, as well as the tools and methods to mitigate these risks in order to comply with their tasks. Alumni have acquired analytical and assessment skills to evaluate relevant scenarios. They can decide on the applicability of tools in a complex and volatile financial market in response to a particular situation and anticipate potential impacts. Thus, alumni have sensitized their readiness and capacity for change and strengthened their holistic and systematic thinking abilities.

Superior module:

Changing Financial Environments

Module description:

Financial Markets & Financial Institutions

Semester	2
Academic year	1
Course code	BWIM2FMIIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3.5
Examination character	immanent

Module description:

Service Marketing

Semester	2
Academic year	1
Course code	BWIM2SEMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

From the perspective of a service-dominated logic, this course discusses the theoretical-conceptual fundamentals of a service-oriented economy along with the resulting particularities for marketing. In addition to covering the reference framework of service-dominant logic, the content focus resides with customer experience management, service quality and its measuring, the GAP model (customer expectations vs. customer perception of services), as well as the structure and management of long-term customer relationships (customer relationship management). The course conveys the following topics: - Particularities of services in dynamic environments, opportunities, and risks - GAP model of service quality management - Customer expectations vs. customer perception of services - Operationalizing and measuring service quality - customer relationship management (CRM)

Learning Outcomes:

Upon completing this course, alumni are able to understand, describe and convey the particularities of a service-oriented marketing perspective. They comprehend the interplay of customer expectations, perceived service completion, and customer satisfaction in the context of service quality (Service Location Protocol, S-L-P). Moreover, alumni are capable of identifying relevant measures to manipulate these relationships and of recognizing the relevance of active customer management of organizations, as well as the core challenges of building and maintaining profitable customer relationships. They know how to operationalize theoretical constructs of customer relationships and to solve real-life marketing problems in a case-study format. Thus, alumni particularly hone their analytical and assessment skills.

Superior module:

Service Marketing

Module description:

Sustainable Value Creation

Semester	2
Academic year	1
Course code	BWIM2WSGIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	4
ECTS Credits	6
Examination character	immanent

Lecture content:

This course focuses on strategic issues and approaches to identify and optimize entre-preneurial opportunities by way of digital transformation when designing value creation processes. Students are familiarized with the essential elements, such as the contribution purchasing makes to product creation, vertical and horizontal integration in value creation processes, as well as the opportunities and potentials of digital supply chains for new services and business models. A considerable share of the course highlights aspects relating to social responsibility and ethics and, accordingly, to creating sustainable added value. In addition to discussing theoretical models and concepts, faculty and experts from the industries present and explore implementation models and bring these to life in excursions or with practice examples.

Learning Outcomes:

Upon completing this course, alumni possess a thorough understanding of the indi-vidual possibilities to create added value in the fields of purchasing and supply chain management. They are able to recognize the potentials and opportunities that creating value chains entails and have gathered initial practical experience for how to implement these. They understand the tasks and opportunities of strategic SCM and can make a crucial contribution to an organization`s development. Alumni have gained profound insights into the influencing potential of purchasing on important strategic corporate decisions. In this course, they apply and develop their analytical and assessment skills working on practical examples, which, in turn promotes their systemic and holistic thinking skills.

Superior module:

Sustainable Value Creation

Module description:

Course titleSWSECTSTYPE

Business Skills Lab III

Semester	3
Academic year	2
Course code	BWIM3BSLIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course focuses on developing the following of the predefined core competencies for change and sustainability management: systemic thinking, decision-making and problem-solving skills, resilience and stress management. It highlights experiencing trying situations related to the focus topics by simulating a) Difficult situations, students experienced in the Student Studies course b) Other challenging and typical situations Determine development targets for individual strengths for the future after graduating from the program and acquire strategies and tools for life-long learning. Receiving 360-degree feedback from: - Teammates from the Student Studies team - Peers outside the Student Studies team - Business Skills Lab instructor - Student Studies team supervisor Students receive additional coaching regarding their goals and the steps to reach these from the course instructor and reflect them in class, outside of class as well as with their learning partners. Moreover, students develop and finalize their wiki compiling and discussing relevant literature, bring knowledge into context and conclude their development diaries.

Learning Outcomes:

Upon completing this course, alumni have learned to: 1. Develop the seven predefined core competencies relevant for managing change and sustainability - systemic & holistic thinking, decision-making and problem-solving skills, resilience, and stress management individually and under stress 2. Recognize individual talents, transform them into strengths (with a focus on those competencies named under point 1), and thus enlarge the individual action and decision-making capacity for managing change and sustainability; learning to deal with individual weaknesses 3. Assume responsibility for their individual life-long learning/development journeys

Superior module:

Business Skills Lab 2

Module description:

Data Intelligence & Literacy

Semester	3
Academic year	2
Course code	BWIM3DILIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course explores how to gather, analyze, and evaluate data. Moreover, it dis-cusses the Data Science Cycle as a process and conveys to students how to effectively present and visualize collected data. It further covers statistical and analytical software along with their application, the evaluation of data sources, as well as legal and ethical implications.

Learning Outcomes:

Upon completing this course, alumni are aware of the increasing relevance of data in the context of digital transformation. They, furthermore, develop an understanding of data sources and how data-generation processes work. Moreover, they are able to collect, manage, and use data appropriately drawing on the data`s quality and integrity. They possess the competencies to analyze and interpret data in terms of value and costs in a business context and know how to use specific software tools. Finally, they understand to present their results effectively. They are able to assess whether and how the information obtained can be used to resolve or support business issues and what legal and ethical implications (may) arise in this process.

Superior module:

Research Methodology 2

Module description:

Master Thesis Seminar

Semester	3
Academic year	2
Course code	BWIM3BSMSE
Type	SE
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	final

Lecture content:

The Master Thesis seminar conveys the requirements of scientific work based on the topics the participating students have chosen for their master theses.

Learning Outcomes:

With completing their master thesis, alumni prove their ability to process relevant specialist and scientific topics at an academic level independently and appropriately in method. This means that alumni are able to deal critically and independently with relevant specialist issues, to document them and argue them according to academic standards within a specified timeframe. They are capable of working on issues with a view to practical implementation, drawing on solid scientific principles identified in their own literature analyses, applying scientific methods and principles for a timely and successful completion of their work.

Superior module:

Master Thesis

Module description:

Student Studies II

Semester	3
Academic year	2
Course code	BWIM3STSPT
Type	PT
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	5
Examination character	immanent

Superior module:

Business Development 2

Module description:

Organization Development & Management Approaches

Semester	3
Academic year	2
Course code	BWIM3UEMIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Semester	3
Academic year	2
Course code	BWIM3MACIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course discusses the particularities of preparing and executing mergers & acquisitions. It not only explores the finance and investment related aspects of this type of transaction but also considers ESG-related criteria and the behavioral-scientific findings regarding this transaction process along with the particularities in a dynamic and cyclic M&A context. The course focuses on the following aspects: - Theoretical foundations of Mergers & Acquisitions - Regulating M&A aspects and legal dimensions - Participating agents - Structure of M&A processes: industry and company analyses, business valuation, due diligence, business auditing, execution process, post-merger integration, M&A control - Financing M&A activities and buy-outs

Learning Outcomes:

Upon completing this course, alumni are aware of the agents, process, and framework conditions of Mergers & Acquisitions. They understand the essential transaction forms, trends and tactics in M&A processes, know how to apply their insights in an increasingly uncertain business environment and how to assess the opportunity and risk potentials that M&A processes entail for all parties involved. Alumni are able to meet the demands of a corporate merger in special circumstances and are aware of the high process pace of an M&A transaction which they overcome with their heightened resilience and stress tolerance. Given that the transaction process is discussed from a triangular viewpoint, alumni develop their systemic and holistic thinking. Moreover, alumni increase their goal orientation as well as decision-making and problem-solving skills as they have to assess their courses of action based on, by nature, incomplete information in the transaction process.

Superior module:

Financial Management in a VUCA-Environment

Module description:

Regulation, (Risk) Governance & Compliance

Semester	3
Academic year	2
Course code	BWIM3RGCVO
Type	VO
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

This course explains the interplay of corporate management, corporate governance organs, as well as internal and externals controls against the backdrop of constantly changing legal requirements, an increased sustainability orientation and international developments. The following topics represent the content focus: - Corporate governance and risk governance - Regulation-theoretical principles - Publicity requirements (risk publicity, corporate governance reporting, sustainability reporting) - Compliance (tasks and roles, national and international requirements towards compliance, compliance measures to mitigate risk)

Learning Outcomes:

Upon completing this course, alumni understand the role and importance of corporate governance for sustainable management. They have an overview of relevant laws, regulations and requirements regarding (risk) governance and compliance against the backdrop of global networks and international interaction, constantly changing regulations, and diverging international structures. As alumni acquire an understanding of regulatory norms, this course promotes their decision-making and assessment skills and since the course contents refer to international legal sovereignty, participants develop their systemic and holistic thinking skills.

Superior module:

Financial Management in a VUCA-Environment

Module description:

Financial Risk Management

Credit Risk Management

Semester	3
Academic year	2
Course code	BWIM3KRMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Drawing on the fundamental insights into banking risks conveyed in the "Bank Management and Current Issues in Banking" course, this course highlights credit risk. It explores the methods and tools to identify, quantify and manage credit risks in banking. Moreover, it discusses the relevance of credit risk for non-financial companies along with measuring and management tools. The course covers the integration of sustainability criteria (ESG criteria) in credit risk management. - Principles of credit risk management in banking and organizations - Types of credit risks - Legal frameworks for credit transactions in banking (Basel III, minimum requirements for credit transactions, current EU and domestic regulations, ESG criteria) - Methods to identify credit risks - Ratings and early warning systems in accordance with ESG risks - Active credit risk management and risk transfer - Corporate credit risk tools - ESG strategies in banking in the context of sustainable finance

Learning Outcomes:

Upon completing this course, alumni have acquired a comprehensive overview of credit risk management in banking and organizations. They are familiar with the legal framework for banking and the challenges that result from considering ESG criteria. They, moreover, know the most important methods to identify and gauge credit risk along with risk management tools. They understand the structure and effect of credit ratings, can assess these critically and select relevant criteria to assess the financial standing according to the situation at hand. Alumni are aware of current developments resulting particularly from digitalization, sustainability considerations, as well as from changes in the economic and legal environment and are able to adapt credit risk management tools through appropriate change processes. They understand the relevance of a holistic view of the business as well as the interplay between different types of risk and corporate subdivisions. By assuming different perspectives, i.e., banking, company and customer views, alumni acquire insights that promote developing new solutions and accordingly overcoming new challenges.

Superior module:

Financial Risk Management

Module description:

Financial Risks & Financial Instruments

Semester	3
Academic year	2
Course code	BWIM3FRFIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

This course focuses on how to identify, measure, and manage the most relevant finan-cial risks with particular consideration of sustainability risks. In detail, it covers the following aspects: - Fundamentals of managing financial risks: types of financial risks, risk management processes - Methods to quantify financial risks - Interdependencies between individual and aggregate risk exposure as well as sustainability risks - Derivation of risk mitigation strategies (incl. change processes) and their execution - Financial transactions to mitigate/limit risks (forward contracts, swaps, options) - Analysis, situation-specific evaluation, and application of hedging instruments

Learning Outcomes:

Upon completing this course, alumni have a comprehensive overview and understanding of the financial risks also in the context of sustainability risks, a company is exposed to. They are able to identify financial risks and their economic roots in a practical context. They are familiar with the most relevant methods to evaluate financial risks, in particular of currency and interest risks. They are able to derive, analyze, critically reflect, select risk mitigation strategies adequate for the situation at hand. Equally, they are familiar with financial instruments (derivatives) to mitigate risk, understand how they work, and can apply them to manage risks. Since risk mitigation strategies can trigger change. Alumni are able to analyze the management of financial risk with a view towards the resulting change processes and initiate appropriate change processes. To do so, they assume a holistic and integrated view of the company, as they are aware of the links and interplays between the individual company functions and understand that ultimately all risks (including corporate risks) have negative effects on the financial standing of the business.

Superior module:

Financial Risk Management

Module description:

Marketing & Sales

Digital Business Models

Semester	3
Academic year	2
Course code	BWIM3DBMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course explores how the internet is transforming our traditional understanding of marketing and how it can be used as a marketing tool and for market-oriented electronic commerce. The course further discusses risks for business models and examines the conception of new, digital business models. More specifically the course covers: - Digital economy and new business models - Framework conditions of internet marketing and e-commerce - The internet as electronic market platform and new business models of e-business - Conceptualizing internet marketing (goals, strategies, actions) - Implementing and monitoring internet marketing - Internet marketing and e-commerce in practice - The future of the internet economy - machine learning / artificial intelligence and impact on marketing

Learning Outcomes:

Upon completing this course, alumni understand the paradigm shift electronic business has caused and its impact on marketing. Alumni appreciate its intermediations and manifestations as well as its the success factors along with the advantages and impact on business transactions. They are aware of the components that result from the newly created business models and of the particularities of e-marketing as well as social media marketing as individual marketing. Alumni have refined their reflection as well as their analytical skills by working with case studies.

Superior module:

Marketing & Sales

Module description:

Holistic Customer Management

Semester	3
Academic year	2
Course code	BWIM3HCMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course introduces students to the typical questions of strategic and digitalized customer management, its dynamic development in the context of artificial intelligence (AI) and solution approaches, as well as opportunities and risks. It discusses the primary methods and digital concepts (e.g., digital acquisition, digital cross selling, customer retention, complaints management in a digital context) along with their practical execution. In detail, the course covers the following topics: - Building a basic understanding of the CRM approach as well as of market-oriented and increasingly digital customer management - Highlighting the difference between historical and projected customer evaluation as well as the individual strengths and weaknesses of both approaches - Conveying the relevant customer management strategies and parameters - Explaining specific challenges that result from introducing value-oriented customer management and approaches to overcome these - Critically reflecting typical customer management scenarios - Deriving customer management strategies drawing on the key parameters of customer lifetime and customer equity - Evaluating scopes for action in digitalized customer management

Learning Outcomes:

Upon completing this course, alumni are familiar with the tasks CRM managers have to accomplish to develop and (digitally) implement a market-based strategy. Alumni understand how to phrase customer management targets and to measure impact with operative market research. All participants are able to purposefully apply market research tools to learn about customer needs. This course helps alumni train and develop their holistic thinking and decision-making & problem-solving skills.

Superior module:

Marketing & Sales

Module description:

Sales & Distribution Management

Semester	3
Academic year	2
Course code	BWIM3SDMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

In the context of the increasing corporate transformation due to digitalization and corporate reorientation regarding purpose / sustainability, this course discusses the following topics: - Strategic distribution management: strategic distribution management tasks, management tasks - management control circuit, analysis and goal setting, distribution strategies, market-oriented planning - Operative distribution management: primary distribution planning - resources planning, secondary distribution planning - infrastructure planning, digital distribution processes - Distribution organization: current relevance and tasks of distribution organization, principles of a market-oriented organization, fundamental organizational decisions - building an organization in a digitalized world - Distribution channels - definition of distribution management, relevance, dynamic, and changes of distribution channels, organs of distribution channels - Distribution management and control, distribution development, levels of distribution management, customer relationship management (CRM), management accounting - HR management in distribution, leadership styles, tools of HR management, employee recruitment and development, incentive and compensation systems, team selling

Learning Outcomes:

Upon completing this course, alumni are familiar with the principles of sales and distribution management and understand the role of distribution as a key marketing tool to increase competitiveness. They know the strategic and operative steps in a distribution context (applying operative processes in customer processing) and can draw up distribution concepts as well as budgets. Alumni are able to identify current trends in distribution such as digitalization, understand how to build customer relations and lead management, and can develop these concepts further. This course facilitates alumni to train and develop their decision-making and problem-solving skills.

Superior module:

Marketing & Sales

Module description:

Marketing Tools

Applied Marketing: Projects & Techniques I

Semester	3
Academic year	2
Course code	BWIM3AMPIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The ability to conceptualize and execute market research projects in dynamic environments, as well as to reflect their findings critically, is a key requirement for any professional career in sales and services. While previous modules conveyed the theoretical foundations and tools, this course has students apply the acquired know how independently in a market research project with a project partner from varying corporate contexts (e.g., for-profit as well as not-for-profit companies). In the sequence of courses of Applied Marketing Project I and II, students go through all phases of market research projects according to Malhotra (2019) and make a final presentation to their project partners making recommendations based on the project findings. The whole process is intensively coached by an academic teacher in dedicated units. Additionally, students explore the principles of agile project management, as well as advanced insights into market research methods, at the beginning of the semester. The Applied Marketing Project I course, accordingly, focuses on conceptualizing a market research project. In small groups, students develop individual empirical research designs.

Learning Outcomes:

The didactic concept and the conveyed contents facilitate the following learning outcomes: Upon completing this course, alumni are able to independently conceptualize and execute market research projects. This requires and promotes competencies such as target orientation, holistic thinking, decision-making and problem-solving as well as assessment skills. Moreover, alumni have acquired and refined (agile) project management and presentation skills and possess insights into project documentation.

Superior module:

Marketing Tools

Module description:

Key Account Management

Semester	3
Academic year	2
Course code	BWIM3KAMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Superior module:

Purchasing & Supply Chain Management

Module description:

Legal Principles for Purchasing

Semester	3
Academic year	2
Course code	BWIM3REGIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course covers the most relevant legal aspects as relevant for purchasing and SCM - these being the underlying basis of all commercial activities. The course explores the legal framework conditions such as regulations, norms, and laws regarding guarantees and warranties, as well as product liability, intellectual property rights, compliance, and antitrust aspects. Moreover, this course explains and discusses international trade agreements and the role and relevance of certificates for global sourcing.

Learning Outcomes:

Upon completing this course, alumni are familiar with the relevant legal frameworks for purchasing and SCM. They recognize the implications of these legal frameworks for specific situations, can adjust activities accordingly and thus make a key contribution to planning, managing, and optimizing global and company-spanning value chains meeting governing legal conditions and compliance regulations. Thus, they are able to contribute towards avoiding corporate risk. Alumni have acquired fundamental competencies to recognize and assess legal risks and implementation potentials.

Superior module:

Purchasing & Supply Chain Management

Module description:

Purchasing Control

Semester	3
Academic year	2
Course code	BWIM3ECOIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Reporting and monitoring relevant performance and other indicators often serves to identify opportunities and risks in purchasing organizations. This course discusses the methods and practices of the performance indicator-based management of purchasing and SCM activities. It focuses on those parameters and key performance indicators that provide transparency and management potentials across companies. More specifically the course covers: tasks & role of purchasing control, purchasing indicators, calculation (developing a cost break-down), specific reporting, purchasing budget control / strategic implications, methods of savings calculation, Total Cost of Ownership, life cycle costing (LCC), logistics costs and big Data analysis in purchasing.

Learning Outcomes:

This course conveys current methods, practices, and concepts, as well as the management levers, that purchasing and SC management processes can influence. Upon completing this course, alumni possess the subject-related and analytical skills to run performance indicator-based analyses of complex processes and to identify and assess connected opportunities and risks.

Superior module:

Purchasing & Supply Chain Management

Module description:

Supply Chain Riskmanagement

Semester	3
Academic year	2
Course code	BWIM3SCRIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	4
ECTS Credits	6
Examination character	immanent

Lecture content:

This course focuses on aspects of risk in supply chain management. It provides an overview of the approaches, tasks and steps of SC risk analyses and explores SC risks and where they arise using the SCOR model, as well as managing risks according to functional divisions. In addition to discussing the methods SC risk management along with their decision-making levels theoretically, faculty and experts from the industries present, explore and reflect implementation models with students and bring these to life in excursions or with practice examples.

Learning Outcomes:

Upon completing this course, alumni possess the required competencies and analytical skills to obtain a comprehensive overview of the individual risks in purchasing and supply chain management. They are familiar with the methods and steps to identify, analyze, and assess risks. Moreover, they understand to optimally manage risks, including trading, financial, and logistical risks. Alumni also acquire practical insights into how businesses address these risks in purchasing and supply chain management in corporate practice.

Superior module:

Purchasing & Supply Chain Management

Module description:

Course titleSWSECTSTYPE

Master Graduation Exam

Semester	4
Academic year	2
Course code	BWIM4MAPMP
Type	DP
Kind	Compulsory
Language of instruction	German
SWS	0
ECTS Credits	2
Examination character	final

Lecture content:

The board-assessed graduation exam consists of three exam aspects, which are evaluated according to the following points system: 1st. Presenting the content and findings of the master thesis in English and an exam discussion on the master thesis topic (defensio) with the exam board 2nd. Exam discussion with the secondary examiner on cross links of the master thesis topic with other subjects of the selected specialization and/or other relevant contents from the selected specialization 3rd. Exam discussion with the exam board¿s chair regarding general business management contents

Learning Outcomes:

The master graduation exam aims to verify the following skills in the candidate: - Presenting the essential contents and findings of the master thesis in a structured and well-argued way - Defending the elaborated contents along with the conceptual-theoretical and methodical foundations of the thesis (defensio) with well-founded arguments - Applying the knowledge acquired in the selected specialization onto new problems (transferring knowledge) - Possessing profound insights into general aspects of business management

Superior module:

Master Thesis

Module description:

Master Thesis

Semester	4
Academic year	2
Course code	BWIM4MTHIT
Type	IT
Kind	Diploma/master thesis
Language of instruction	German
SWS	0
ECTS Credits	21
Examination character	immanent

Lecture content:

The master thesis can be a theory focused or theory-backed empirical analysis. In any case, students work independently on a practice-related problem - i.e., a problem relevant for corporate or decision-making processes. To do so, they need to consider the current, topic-specific state of research or specialist discourse. The master thesis, thus, also includes a concepttheoretical discussion: - The theory part of the master thesis includes a specialist and topic related discussion of the knowledge acquired during the program in a specific field by drawing on the current state of research and relevant literature. - The empirical, practice-relevant part of the master thesis addresses a selected, specialist problem and establishes ties between practical and theory-backed action. In their master theses, students work on complex problems drawing on the content input of the different program departments or research foci of business management. This enables students to draw up - Research-oriented master theses, that relate to the research focus of the Business Management program, as well as Theory-backed master theses that discuss entrepreneurial problems, also in cooperation with external partners such as business ventures and other organizations.

Learning Outcomes:

With completing their master thesis, alumni prove their ability to process relevant specialist and scientific topics at an academic level independently and methodically appropriately. This means that alumni are able to deal critically and independently with relevant specialist issues, to document and argue them according to academic standards within a specified timeframe. They are capable of working on issues with a view to practical implementation, drawing on solid scientific principles identified in their own literature analyses applying scientific methods and principles for a timely and successful completion of their work.

Superior module:

Master Thesis

Module description:

Agility & Digitalization in Organization Development

Agile & Digital Organization Development

Semester	4
Academic year	2
Course code	BWIM4ADUIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	4
ECTS Credits	5.5
Examination character	immanent

Lecture content:

Agile and digital organization development intends to find answers to the questions arising from increasing complexity and digitalization in the corporate environment and in situations of change and sustainability. The contents of this course refer to the organizational level of agile and digital organization development and address the following aspects: - Agile organization forms, circular organization - Agile work forms: design thinking, Kanban etc. - Agile decision making - Spiral dynamics - Artificial intelligence, machine learning, deep learning, virtual assistance - Digitalizing decision making - Digital ecosystems - Platform economies (Google, Amazon, Uber), - Digital economics

Learning Outcomes:

Upon completing this course, alumni have developed an understanding of agile organization and its application. They are familiar with agile work forms and can classify these in a corporate context. They know the building blocks of artificial intelligence and how these can be used to digitalize decision making in digital ecosystems and platform economies. Alumni are able to identify direct and indirect network externalities as a prerequisite of digital value creation so that organization development can react to current circumstances and anticipate future developments. Alumni can make a focused and professional contribution to agile and digital corporate transformations. They have developed all seven predefined core competencies for change and sustainability scenarios: willingness and ability to change, willingness and ability to learn, systemic and holistic thinking, decision and problem-solving skills, target orientation, resilience & stress management, assessment skills.

Superior module:

Agility & Digitalization in Organization Development

Module description:

Internationalization in Corporate Development

Semester	4
Academic year	2
Course code	BWIM4ICDRC
Type	RC
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1.5
Examination character	immanent

Lecture content:

Students transfer a selected topic of their own in the field of corporate development (organization development or business development) into an international context. By outlining market-related contingencies when internationalizing, e.g., differing market conditions, eco-systems, culture, legal framework etc., or organizational contexts, e.g., corporate culture, communication styles, differences in negotiation, a framework for strategy development and implementation is developed. Students are coached by academic staff as well as practitioners. They are also exposed to a variety of touchpoints with real cases from the SME ecosystem in Salzburg / Austria.

Learning Outcomes:

pon completing this course, alumni are able to transfer topics of organization development or business development in an international context. They have the ability to relate topics to an intercultural context in a way that is appropriate to the situation. Alumni gain a detailed understanding of markets (from an economic, political, social and cultural point of view). They understand in which ways internationalization and globalization trends are reflected in institutions, especially in their structural and cultural foundations. Based on this reflection, internationalization strategies are discussed and requirements for their implementation will be reflected.

Superior module:

Agility & Digitalization in Organization Development

Module description:

Critical Marketing Perspectives

New Social & Ecological Business Models

Semester	4
Academic year	2
Course code	BWIM4NSEIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course highlights aspects of ecological and social value creation and resulting new business models, as well as cross-sector partnerships. In detail, it discusses hybrid business models such as social enterprises and non-profit organizations. It focuses on the following aspects: - Classification of for-profit, hybrid organization forms and NPOs: definitions, development, and relevance - Strategic marketing and management approaches for hybrid business models, leadership, and success definition - New business models and the relevance of collaboration (cross-sector partnerships) - Value-driven entrepreneurs: What of them?

Learning Outcomes:

Upon completing this course, alumni are familiar with the structures of hybrid and social organizations /NPOs (organizational, legal, and economic framework conditions) and are able to evaluate their economic relevance and cooperation potentials. Alumni recognize the management, marketing, leadership and management accounting particularities of this type of organization. This course supports alumni in developing their holistic thinking, decision-making and problem-solving skills.

Superior module:

Critical Marketing Perspectives

Module description:

The dark side of (social) Marketing

Semester	4
Academic year	2
Course code	BWIM4DSMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Superior module:

Purchasing

Module description:

Purchasing Negotiations

Semester	4
Academic year	2
Course code	BWIM4VFEIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

In multilateral business relationships, opportunities and risks are often distributed unequally and often even controversially between business partners. This makes leading skillful negotiations a key tool for planning and managing opportunities and risks in organizations. This course familiarizes students with the principles and methods of negotiating and the special communication challenges related to internal and external business partners. More specifically, this course discusses: communicating with external partners - in particular suppliers, principles of negotiating, negotiation approaches and strategies, negotiation phases, negotiation techniques, communication strategies, conflict management, resolving difficult negotiation situations.

Learning Outcomes:

Upon completing this course, alumni are familiar with different negotiation strategies and techniques and understand the methods and models of professional communication. They are able to react appropriately and in a target-oriented way in difficult business situations. Alumni have developed the required decision-making and problem-solving skills and have improved in evaluating their own resilience and stress management.

Superior module:

Purchasing

Module description:

Special Aspects of Financial Risk Management

Advanced Corporate Finance

Semester	4
Academic year	2
Course code	BWIM4ACFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

This course highlights particular aspects of corporate financing and financial management in the light of governance, compliance, risk and change. The topics covered in previous courses such as Corporate Restructuring & Turnaround Management, Managing Financial Risk and Mergers & Acquisitions are viewed in the context of businesses in transformation or in dynamic environments. Particular attention is paid to the interplay of business specific properties and the environmental conditions along with the factors that impact or promote a business`s resilience. The goal of this course is to discuss issues viewed not only through a financial management lens but - in line with integrated and interlinked reasoning - also to consider institutional conditions as well as relationships with financial intermediaries and other stakeholders. It focuses on the interplay between these agents as well as on the institutional framework conditions and the resulting effect on financial management along with the resilience of business ventures.

Learning Outcomes:

Upon completing this course, alumni are familiar with the individual forms of corporate financing as well as with the risks such as digital and sustainability risks resulting from changes in financial markets and regulations. They can assess the tools and methods of corporate management in an environment coined by volatility, uncertainty, complexity, and ambiguity and anticipate potential impacts and how this impacts a business`s resilience. They understand the interplay between corporate financing, corporate strategy and institutional framework conditions and are aware of the occasionally extreme process speed and dynamic that corporate financial management is confronted with.

Superior module:

Special Aspects of Financial Risk Management

Module description:

Business Analytics & Financial Modelling

Semester	4
Academic year	2
Course code	BWIM4BAFIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Over the last few decades, digitalization has induced impactful transformations of corporate environments. On a strategic level, this has contributed to the rise and demise of complete business models; on an operative level this demands completely new skill and knowledge sets from all business functions. This course discusses the effects of digitalization on management accounting and financial management. It highlights the requirements and challenges that have arisen with digital transformation and, at the same time, illustrates new analysis potentials. It covers business model and corporate analyses along with how to map, plan, and evaluate these within a financial model. To facilitate this, the course explains methods, tools, and programs relevant for business prac-tice that are predominantly used to process and evaluate historic financial information, as well as to forecast budgeting. The subsequent creation of financial models considers existing modeling criteria and best practices and emphasizes the relevance of sensitivity and scenario analyses. Moreover, the course discusses how business analytics contribute to sustainability control and reporting.

Learning Outcomes:

Upon completing this course, alumni understand the relevance of data along with the possibilities to analyze these in the context of management accounting and financial management, as well as for operative management. Facilitated by their increased will-ingness and ability to change, they recognize the transformed requirements profile for corporate management that has arisen due to digitalization as well as current IT analyses potentials. Alumni have acquired decision-making and problem-solving skills and are able to resolve practical operative and financial problems as well as sustainability aspects applying relevant methods, tools, and programs. They are sensitized for automated and machine-made recommendations for actions and can, due to their enhanced analysis and assessment skills, gauge the necessary involvement of human decision-making and problem-solving requirements.

Superior module:

Special Aspects of Financial Risk Management

Module description:

Opportunities & Challenges of Sustainability Reporting

Semester	4
Academic year	2
Course code	BWIM4SBIIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	2
Examination character	final

Lecture content:

Financial reporting provides, next to documentation and accountability, information relevant for investors` decision making. The regulatory framework of norms, accordingly, must reliably map the constantly changing market and business conditions. Drawing on the comprehensive understanding for financial and balance sheet related risks students gained in the third semester, this course discusses the special topic of sustainability reporting. Moreover, this course explores balancing processes within the framework of digital transformation and sustainability orientation along with common reporting mistakes and critical process steps as encountered in business practice. The most relevant aspects covered are: - Integrating the Environment, Social, Governance (ESG) principles into corporate strategy, management and risk management - The EU COPORATE SUSTAINABILITY REPORTING DIRECTIVE (CSRD) and its regulatory environment - The EU SUSTAINABILITY REPORTING STANDARDS (ESRS) as new reporting standards - Executing the EU taxonomy regulation in businesses - Critical balancing processes and practical aspects of specific balancing issues

Learning Outcomes:

Upon completing this course, alumni possess a comprehensive, in-depth understanding of the opportunities and challenges of sustainability reporting, the process of balancing accounts as well as current challenges in balancing and consolidating accounts resulting from digital transformation and sustainability considerations. They are able to detect weaknesses in an organization`s financial reporting and derive a catalog of steps to ensure process reliability and accordingly the quality of financial accounting. Alumni understand the impact individual courses of management action have on stock size and results of financial reporting, and in particular sustainability reporting, in a complex and dynamic environment and comprehend the balance sheet approach and valuation. Building on the regulatory framework of norms that the course conveys, alumni strengthen their decision-making and problem-solving skills. By initially highlighting conceptual regulation intentions, the course supports alumni in developing their analytical and assessment skills, which enables them to gauge the impact changing legal framework conditions can have on an organization.

Superior module:

Special Aspects of Financial Risk Management

Module description:

Legend
Semester	Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWS	weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS Credits	Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
Type	BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture

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