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Staff

Portrait of: FH-Prof. Mag. Dr. Lienbacher Eva

FH-Prof. Mag. Dr.
Eva Lienbacher

Head of Academic Area Marketing Management
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 213

Teaching

BWLB-B | 3. WS 2024 | Relationship Marketing | IL
BWLB-B | 5. WS 2024 | Integrated Marketing Communications | IL

Focus

Research and Teaching

  • New Business Models / Social and Sustainable Business
  • Retail Marketing and Management
  • Social Supermarkets

Selected Research Projects