2021
In this two-part session, Verena Olschnögger shows how start-ups can elicit common market potentials and what market research methods are available.
Part 1: 20.05.2021 | 17:00 - 18:30
Part 2: 27.05.2021 | 17:00 - 18:30
Checking your idea for its potential on the market at the beginning of the business start-up is an important part of the market analysis. It helps to minimise the risk and, especially in the start-up phase, to obtain clear potentials regarding the market, the target group or the solution/product.
In this two-part session, Verena Olschnögger shows how start-ups can elicit common market potentials and which market research methods are available.
The first part of the session gives a theoretical overview with many practical examples. Then there is one week to apply the discussed tools & methods yourself and to discuss the results and open questions in the second session.
The following questions will be discussed in terms of content:
- How do I get a first feeling (based on data) whether my idea has potential and how big the potential is?
- What market research methods and tools are available? Which sources of data can be used?
About Verena Olschnögger:
Since 2018 Digital Strategy Lead at LOOP, the largest digital agency in Austria with a team of over 220 talents.
2014 - 2018 Brand Consultant and qualitative researcher at the design agency KISKA.
2014 - Upcycling food start-up with a regional focus (Bramberger Apfelmehl).
Free but binding registration required for the Entrepreneurship ABC with limited places (30 p.).