Studies and International Affairs

Innovation & Management in Tourism

Academic Study Programme for Exchange Students

Autumn/Winter

Courses (1st Semester, 30 ECTS)

Courses (3rd Semester, 29-31 ECTS)

The Cross Cultural Management course is not compulsory and can be chosen instead of German 1 / Spanish 1 / Italian 1 if required. 

Courses (5th Semester, 28 ECTS)

Please select one module. It is not possible to combine courses from different modules.

Spring/Summer

Courses (2. Semester, 30 ECTS)

  • Academic English, 2 ECTS
  • Annual Reporting, 3 ECTS
  • Data Processing, 3 ECTS
  • Digital Media Management, 2 ECTS
  • Empirical Social Research Fundamentals, 2,5 ECTS
  • Hospitality Management, 4 ECTS
  • Innovation and Creativity Techniques, 2 ECTS
  • Intercultural Communication, 1 ECTS
  • Presentation and Moderation, 1,5 ECTS
  • Sustainability in Tourism, 3 ECTS
  • Sustainable Economic Systems, 3 ECTS
  • Tourism Marketing Instruments, 3 ECTS

  • Elective German 1, 2 ECTS (Download Syllabus)

     

Courses (4. Semester, 27, ECTS)

  • Advanced Destination Management, 3 ECTS
  • Digital Visualiziation, 3 ECTS
  • eMarketing, 3 ECTS
  • Elective German 1, 2 ECTS (Download Syllabus)
  • Human Resource Management in Tourism, 3 ECTS
  • International Law, 3 ECTS
  • Negotiation and Sales Skills, 1,5 ECTS
  • Statistics, 4 ECTS
  • Digital Economy (IBM), 5 ECTS (Download Syllabus)

Courses (6. Semester, 23 ECTS)

  • Business Planning, 2 ECTS
  • Controlling, 3 ECTS
  • Corporate Planning und Simulation, 1 ECTS
  • e-Marketing and Social Media Marketing, 2 ECTS
  • Entrepreneurship in SME, 2 ECTS
  • Elective German 1, 2 ECTS (Download Syllabus)
  • IBM /Cross Cultural Management, 5 ECTS  (Download Syllabus)
  • Innovative Approaches in HRM, 2 ECTS
  • Health Tourism, 2 ECTS
  • Tour Operator Management, 2 ECTS

Please select one module. It is not possible to combine courses from different modules.

Course description

Contact

Portrait of: Diplom-Kauffrau Priske Magdalena
Diplom-Kauffrau
Magdalena Priske
Departmentoffice employee
International Academic Advisor
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 219
T: +43-50-2211-1106
E: magdalena.priske@fh-salzburg.ac.at