Autumn/Winter
Courses (1st Semester, 30 ECTS)
- Academic English, 2 ECTS (Download Syllabus)
- Digital Transformation in Tourism Applications, 2 ECTS (Download Syllabus)
- Digital Transformation in Tourism Principles, 3 ECTS (Download Syllabus)
- Economics Fundamentals, 3 ECTS (Download Syllabus)
- Introduction into Accounting, 2 ECTS (Download Syllabus)
- Managerial Economics Fundamentals, 5 ECTS (Download Syllabus)
- Research Methodologies Fundamentals, 2 ECTS (Download Syllabus)
- Tourism Fundamentals, 3 ETCS (Download Syllabus)
- Tourism Marketing Fundamentals, 3 ECTS (Download Syllabus)
- Elective German 1, 2 ECTS (Download Syllabus)
- Food & Tourism, 2 ECTS (Download Syllabus)
- Intercultural Communication, 1 ECTS (Download Syllabus)
Courses (3rd Semester, 34 ECTS)
- Advanced Innovation Management, 3 ECTS (Download Syllabus)
- Conflict Management, 1,5 ECTS (Download Syllabus)
- Cost Accounting, 2,5 ECTS (Download Syllabus)
- Data Management, 3 ECTS (Download Syllabus)
- Destination Management Fundamentals, 3 ECTS (Download Syllabus)
- Innovation-Lab, 3 ECTS (Download Syllabus)
- Market Research, 3 ECTS (Download Syllabus)
- Modern Entrepreneurship and Strategic Business Development, 3 ECTS (Download Syllabus)
- Online Distribution, 2 ECTS (Download Syllabus)
- Trends in Tourism, 2 ECTS (Download Syllabus)
- IMT German 1 / Spanish 1 (Download Syllabus) / Italian 1, 3 ECTS
- IBM - Cross Cultural Management, 5 ECTS (Download Syllabus)
The Cross Cultural Management course is not compulsory and can be chosen instead of German 1 / Spanish 1 / Italian 1 if required.
Courses (5th Semester, 29 ECTS)
- Digital Media Project, 4 ECTS
- Finance and Investment, 3 ECTS
- Innovative Approaches in Human Resource Management, 2 ECTS
- Innovative Product Development, 4 ECTS
- International Tourism and Event Management, 2 ECTS
- Neuro Leadership, 3 ECTS
- Social Media Marketing, 2 ECTS
- Sustainability in Tourism Cases, 2 ECTS
- Elective German 1, 2 ECTS (Download Syllabus)
- IBM /Digital Economy, 5 ECTS (Download Syllabus)
Description of the courses for which no syllabus is currently available:
Curriculum | Innovation & Management in Tourism (Bachelor) | FH Salzburg
Please select one module. It is not possible to combine courses from different modules.
Spring/Summer
Courses (2. Semester, 30 ECTS)
- Academic English, 2 ECTS (Download Syllabus)
- Annual Reporting, 3 ECTS
- Data Processing, 3 ECTS
- Digital Media Management, 2 ECTS
- Empirical Social Research Fundamentals, 2,5 ECTS
- Hospitality Management, 4 ECTS
- Innovation and Creativity Techniques, 2 ECTS
- Intercultural Communication, 1 ECTS (Download Syllabus)
- Presentation and Moderation, 1,5 ECTS
- Sustainability in Tourism, 3 ECTS
- Sustainable Economic Systems, 3 ECTS
- Tourism Marketing Instruments, 3 ECTS
Elective German 1, 2 ECTS (Download Syllabus)
Courses (4. Semester, 27, ECTS)
- Advanced Destination Management, 3 ECTS
- Digital Visualiziation, 3 ECTS
- eMarketing, 3 ECTS
- Elective German 1, 2 ECTS (Download Syllabus)
- Human Resource Management in Tourism, 3 ECTS
- International Law, 3 ECTS
- Negotiation and Sales Skills, 1,5 ECTS
- Statistics, 4 ECTS
- Digital Economy (IBM), 5 ECTS (Download Syllabus)
Courses (6. Semester, 23 ECTS)
- Business Planning, 2 ECTS
- Controlling, 3 ECTS
- Corporate Planning und Simulation, 1 ECTS
- e-Marketing and Social Media Marketing, 2 ECTS
- Entrepreneurship in SME, 2 ECTS
- Elective German 1, 2 ECTS (Download Syllabus)
- IBM /Cross Cultural Management, 5 ECTS (Download Syllabus)
- Innovative Approaches in HRM, 2 ECTS
- Health Tourism, 2 ECTS
- Tour Operator Management, 2 ECTS
Please select one module. It is not possible to combine courses from different modules.
Contact

Magdalena Priske
International Academic Advisor
Department Business and Tourism
Room: Urstein - 219