Research at the Department

RetailTechNet - Qualification Network for the Future of Retail

  • Funding: Interdisciplinary Competence Building - Digital Technologies 2023, FFG
  • Lead Partner Organization: FH Salzburg
  • Project Management: DI (FH) DI Simon Kranzer (Department Information Technologies and Digitalisation) and FH-Prof. Mag. Dr. Robert Zniva (Department Business and Tourism)
  • Team at FH Salzburg: Tina Neureiter, BA, MA (Department Business and Tourism), DI Matthäus Horn, BSc, Dorian Achim Prill, B.Eng, MSc, Hanna Christina Trenkler, BA, Janette Christin Kaspar, BSc (Department Information Technologies and Digitalisation)
  • Duration: June 2024 - April 2025

The RetailTechNet of Retailization 4.0 is a pioneering qualification network designed to guide companies in the retail sector through their journey of digital transformation. The project's goal is to enhance competitiveness and develop sustainable solutions through practical training, interdisciplinary collaboration, and targeted innovation projects.

Key topics such as digital transformation, design thinking, and smart technologies in retail take center stage. Close collaboration between industry experts and participating companies results in concrete innovation projects that can be directly implemented in daily operations. Interdisciplinary perspectives play a crucial role: technology is strategically combined with approaches from law, business, and the humanities to ensure comprehensive and practical solutions.

Participation in the RetailTechNet offers numerous benefits for companies. Employees have the opportunity to build their digital competencies and prepare for the future. Additionally, prototypes and proof-of-concepts are developed, providing tailored solutions for the business and boosting its innovative capacity. The strategic use of technology creates clear competitive advantages, enabling companies to sustainably differentiate themselves in the market.

With RetailTechNet, companies have the opportunity to actively shape their digital transformation journey and sustainably strengthen their competitiveness.

Project Members

Portrait of: FH-Prof. Mag. Dr. Zniva Robert
FH-Prof. Mag. Dr.
Robert Zniva
Head of Research
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 216
T: +43-50-2211-1120
E: robert.zniva@fh-salzburg.ac.at
W: https://orcid.org/0000-0003-2212-2933
Details
Portrait of: DI Horn Matthäus , BSc
DI
Matthäus Horn, BSc
Junior Researcher
Department Information Technologies and Digitalisation
Location: Campus Urstein
Room: Urstein - 416
T: +43-50-2211-1331
E: matthaeus.horn@fh-salzburg.ac.at
Details
Portrait of: Kaspar Janette Christin , BSc
Janette Christin Kaspar, BSc
Junior Researcher
Departmentoffice employee
Department Information Technologies and Digitalisation
Location: Campus Urstein
Room: Urstein - 416
T: +43-50-2211-1378
E: janettechristin.kaspar@fh-salzburg.ac.at
Portrait of: DI (FH) DI Kranzer Simon
DI (FH) DI
Simon Kranzer
Senior Lecturer
Head of Research Group
Department Information Technologies and Digitalisation
Location: Campus Urstein
Room: Urstein - 425
T: +43-50-2211-1316
E: simon.kranzer@fh-salzburg.ac.at
W: https://www.fh-salzburg.ac.at/forschung/fsp/industrial-informatics/forschungsgruppen/digitalisierung-und-digitale-transformation
Details
Portrait of: Neureiter Tina , BA, MA
Tina Neureiter, BA, MA
Junior Researcher
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 215
T: +43-50-2211-1138
E: tina.neureiter@fh-salzburg.ac.at
Portrait of: Prill Dorian Achim , B.Eng, MSc
Dorian Achim Prill, B.Eng, MSc
Researcher
Department Information Technologies and Digitalisation
Location: Campus Urstein
Room: Urstein - 416
T: +43-50-2211-1331
E: dorian.prill@fh-salzburg.ac.at
Details
Portrait of: Trenkler Hanna Christina , BA
Hanna Christina Trenkler, BA
Junior Researcher
Department Information Technologies and Digitalisation
Location: Campus Urstein
Room: Urstein - 416
T: +43-50-2211-1331
E: hanna.trenkler@fh-salzburg.ac.at
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